Clearcode

MARCH 13, 2023

x means that companies now have a standardized way to communicate and transact with each other when buying, selling and measuring DOOH ads. The Main Challenges With DOOH Advertising What Has Been Added to the OpenRTB Protocol for DOOH Advertising? Mobile location data from ad exchanges and data brokers.

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Monetize More

OCTOBER 13, 2022

Better content and ad quality. With Dynamic Floors, we are able to communicate price floors to all connected marketplaces as part of the bid request. Save time and money with this plug & play tool that connects to your existing ad stack. It is compatible with any ad server, so there’s minimal setup.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Smart-Hub

JULY 6, 2021

In a programmatic environment, Ad Operations should review the inventory submitted by SSPs and make sure it meets the requirements of DSPs and that it adheres to the specifications set by the platform. Ad Ops also performs as client success manager, as they provide insights on best-performing inventory.

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

Demand Side Platform 64

Demand Side Platform Impressions Education Ad Server 64

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Monetize More

NOVEMBER 28, 2022

So, if you’re thinking about using Google Ad Manager or are simply curious about what it can do, keep reading! The hybridized version of DoubleClick For Publishers & Google Ad Exchange. It’s also MonetizeMore’s preferred ad server and is used by most of our publisher partners. What is Google AdManager?

Ad Server 52

Ad Server Ad Exchange Ad Inventory Impressions 52

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. What Is a Supply-Side Platform (SSP)?

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Ad Monsters

FEBRUARY 16, 2023

Header bidding allows publishers to offer their ad inventory to multiple SSPs (Supply-Side Platforms), ad networks, and ad exchanges to bid before sending the bid call to the ad server. Once the bids are received, they are sent to the ad server for the second auction round.

Header Bidding 75

Header Bidding Ad Server Ad Inventory Ad Exchange 75

Smart-Hub

AUGUST 8, 2023

Developed by the Interactive Advertising Bureau (IAB), VAST tags are a form of XML script used to structure ad tags that call video content and tracking pixels to serve video ads correctly across various platforms. These tags play a crucial role in ensuring standardized communication between video players and ad servers.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

VideoWeek

FEBRUARY 26, 2024

It’s also building an ad server and an ad exchange inside the browser. Now, with this, you’re actually introducing the exchange and the ad server, which means you’re actually introducing a full business function into the browser. So that’s essentially what it is at the core.

Ad Server 129

Ad Server Cookies Ad Exchange Finance 129

MNTN

MARCH 18, 2024

Real-Time Bidding Header bidding is a pre-auction process that allows publishers to simultaneously solicit bids from multiple advertisers or demand sources before calling the ad server, ensuring that they get the highest possible bid for their ad space.

Header Bidding 52

Header Bidding Ad Inventory Ad Space Impressions 52

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

SODP

JUNE 27, 2023

Unlike traditional ad networks, where advertisers directly purchase inventory from publishers, DSPs focus on reaching specific audience segments across multiple publisher sites, elevating the buyer’s visibility. It then retrieves the corresponding ad from the DSP associated with the bid. What Is a Mobile Demand Side Platform?

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Automatad Inc.

JANUARY 23, 2023

Typically, a proprietary wrapper solution is offered by the top SSPs and ad exchanges such as Index Exchange. A header bidding wrapper works as a container that holds the adapters, allowing publishers to manage multiple ad partners in a unified way. Publishers tend to go with the latter as it helps in reporting.

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52

Lemonads

JANUARY 3, 2021

In fact, RTB, DSPs bid on ad space that is supplied by ad exchanges or SSPs, which are platforms that access multiple ad exchanges and the winning ad is given to the highest bidder, being loaded nearly instantly on a user’s device. And OpenRTB?

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Automatad Inc.

JANUARY 15, 2024

Transparency and ad fraud: Transparency: Although video ads have been here for several years, they are relatively new, and the process is less transparent to publishers and advertisers. There are a lot of intermediaries between concerned parties like SSP, DSP, ad exchange, ad network, DMP, and ad servers.

Advertising 52

Advertising Video Ads CPM Machine Learning 52

VideoWeek

NOVEMBER 17, 2023

“For the first time, customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the social media apps,” Amazon said in a statement. Publica Brings “TV-Like” Ad Buying to Vevo Publica, a CTV ad server, has partnered with Vevo, a music video hosting service.

Media 98

Media Cookies Affiliates Agency 98

Brid.tv

NOVEMBER 29, 2022

It offers secure video hosting , an array of video management and distribution tools, live event streaming support, video marketing toolkits, corporate communication features, and so much more. Muvi’s player is compatible with VAST and VPAID ad tags, and it can serve all types of instream ads. Monetization Overview.

Header Bidding 73

Header Bidding Affiliates Video Ads Ad Server 73

Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. It supports currency conversion, GDPR, common ID systems, and multiple ad servers.” Is it interoperable?

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

Monetize More

JULY 28, 2022

If you have an app and haven’t tried out Google Open Bidding yet, you are missing out on a lot of ad earnings. Open Bidding was earlier known as Exchange Bidder in Dynamic Allocation (EBDA). It is a server-side unified auction that publishers can access through GAM’s automated bidding platform.

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72