Clearcode

AUGUST 8, 2023

However, the mathematical protocols of MPC do not attempt to hide the identities of the participants; this can be achieved by adding an anonymous-communication protocol. PETs for Ad Servers Ad servers store and deliver ads to websites and apps and provide reports on ad performance.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Paleo AdTech

DECEMBER 20, 2022

He is currently Founder & CEO at Rosebud Communications. A company called Adbot , based in Chicago, held its first “live” online ad auction in April, 1997. Building its own ad server, Adbot seems to have used an auction system based on phone calls and whiteboards, like Sotheby’s.

Ad Server 45

Ad Server Real Estate Impressions Agency 45

InMobi

AUGUST 15, 2018

Pretty common for app developers to integrate interstitial ads. So now I have an interstitial ad in my app, and I’m working with one ad network SDK. So I put the SDK in my app, and that SDK is going to make a call to the ad network’s ad server. That’s a lot of SDKs to be managing within the app.

Mobile Ads 52

Mobile Ads Fill rate Ad Server CPM 52

Smart-Hub

DECEMBER 10, 2021

The Video Ad Serving Template or VAST is a program or protocol that manages how video ads are displayed on various online platforms and across various digital devices. The VAST program enables the communication between the ad server and the media player. How it works. VAST includes a tag which is usually a script.

Advertising 52

Advertising Video Ads Ad Server Communications 52

InMobi

APRIL 30, 2019

The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player. What came first? By doing so, VAST 4.1 tackles legitimate concerns that players across the ecosystem share.

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

Smart-Hub

SEPTEMBER 17, 2021

At the same time, we’d like to give you a little reminder of those protocols that we are going to talk about: Video Ad Serving Template (VAST) is a video serving protocol developed by IAB. In simple words, VAST helps ad servers and video players communicate with each other to effectively serve video ads.

Ad Server 52

Ad Server Video Ads Communications Media 52

Clearcode

MARCH 13, 2023

x means that companies now have a standardized way to communicate and transact with each other when buying, selling and measuring DOOH ads. The Main Challenges With DOOH Advertising What Has Been Added to the OpenRTB Protocol for DOOH Advertising? The addition of new objects in Open RTB 2.x

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Paleo AdTech

DECEMBER 10, 2023

The “ ECN ” stands for Electronic Communication Network, borrowed from financial markets such as Archipelago. It is not the same thing as an “exchange,” but we’ll table that debate for another episode. And then the sharknado poised, as Google acquired DoubleClick for $3.1

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Ad Monsters

MAY 16, 2022

To simplify this, there are three types of SDK partners: Mediation SDK – The platform that acts as the central ad server and ultimate decision-maker on what ad will be shown to the end-user. Those mediation SDKs that enable unified auctions allow buyers to participate in the first and final auction.

Impressions 80

Impressions Demand Side Platform Ad Server Header Bidding 80

InMobi

FEBRUARY 23, 2021

It all depends on which ad formats, like mobile video, are supported by a particular app. Second, when a user uses an app, the publisher calls for an ad at some point in the user session. Next, SSPs or exchanges conduct an auction for all demand-side platforms (DSPs) to bid on available ad placements.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

Monetize More

OCTOBER 13, 2022

Better content and ad quality. With Dynamic Floors, we are able to communicate price floors to all connected marketplaces as part of the bid request. Save time and money with this plug & play tool that connects to your existing ad stack. It is compatible with any ad server, so there’s minimal setup.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Automatad Inc.

DECEMBER 18, 2023

Rather than a forceful approach, The New York Times presents a preliminary page with a relevant quote for non-ad-blocking users. Ad-block users face a choice: disable the ad blocker for an ‘ad-light’ experience or have no access. Attempt to load a test ad using JavaScript and check if it renders on the page.

Non-Profit 52

Non-Profit Machine Learning Ad Server Impressions 52

VideoWeek

DECEMBER 20, 2022

This represents one of the most critical standardization efforts, as it creates the programmatic CTV “language” that media buyers and sellers can leverage to truly communicate pod specific details at scale. And OpenRTB 2.6 is that foundational upgrade for programmatic CTV.

Cookies 126

Cookies Audience Media Ad Tech 126

Ad Monsters

FEBRUARY 13, 2023

As the paid media ad ops, tagging, and trafficking lead, she manages the paid media pixels across all pages and trafficking all in-house campaigns within their ad server. Where do you hope to see Black professionals in ad tech in the future?

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

Paleo AdTech

JANUARY 18, 2022

The “ ECN ” stands for Electronic Communication Network, borrowed from financial markets such as Archipelago. It is not the same thing as an “exchange,” but we’ll table that debate for another episode. And then the sharknado poised, as Google acquired DoubleClick for $3.1

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Clearcode

JANUARY 22, 2023

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. With DCO, different ad components, such as backgrounds, text, main images, value propositions, CTAs, etc.,

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Monetize More

JUNE 2, 2022

Direct Media Buying: Direct ad buying involves selling the publisher’s ad inventory manually or directly to the advertiser. In this case, an agency may be involved in being the mediator for initiating communication between the publishers and advertisers. Show me the money: Programmatic advertising vs direct buying.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Unruly

JANUARY 13, 2022

VIDAA will also integrate Unruly’s ad server, which is available through its October 2021 acquisition of Spearad , to enable greater efficiency and control over their CTV ad delivery with granular ad pod controls and targeting. Vice President, Communications, Tremor International. PR contact: Caroline Smith.

Ad Server 52

Ad Server Manufacturing Media Advertising 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

Digiday

OCTOBER 4, 2022

Best Event Platform Kaltura – Check Point’s CPX 360 ON24 Delivers Engaging, In-Person Digital Experience to Make Webinars ZS’s Top Source of Leads Zoom Video Communications, Inc. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs.

Viewability 67

Viewability Healthcare A/B Testing Food 67

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Automatad Inc.

DECEMBER 1, 2023

Interactive video ad Instead of putting your video ad slot that puts the viewers on a linear journey with skip, pause, or play options, implementing interactive elements gets higher engagement, viewability, and CPM rates. recruitment ad. They help set up ad campaigns, video ads, reporting, and more.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Clearcode

SEPTEMBER 7, 2022

Greenwashing can be limited by incorporating the standards set out in the International Chamber of Commerce (ICC) Framework for Responsible Environmental Marketing Communications. There are several ways to reduce carbon dioxide emissions and reduce the carbon footprint of a digital ad campaign. O’Kelly said in the post.

Advertising 52

Advertising Viewability Impressions Ad Server 52

Ad Monsters

JULY 14, 2022

Not only does this powerful marketing tool allow for direct connection and communication to your audience, but it can also be a significant revenue driver for your business. If the publisher is already working with AM360, they no longer need an additional ad server to monetize their newsletters. billion by 2027 1.

Ad Ops 111

Ad Ops Ad Server Advertising Impressions 111

MNTN

FEBRUARY 9, 2024

The aim is to create an ad that not only grabs attention but also communicates the brand’s message effectively. Buying Ad Spots : Buying ad spots, or media buying, is where advertisers purchase airtime on television channels. Creating the Advert : With a clear campaign plan, the creative process begins.

Advertising 98

Advertising Marketing Retargeting CPA 98

Smart-Hub

OCTOBER 15, 2023

Prebid Server allows getting additional demand from leading advertising exchanges on the advertising server in real time (almost every major publisher has already built this tool into its ad server). Besides, assess their flexibility and communication skills. It would also be helpful to look for reviews.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Monetize More

NOVEMBER 28, 2022

It’s an all-in-one publisher ad inventory management solution and Google’s trademark ad server for managing all of a publisher’s advertising. It’s also MonetizeMore’s preferred ad server and is used by most of our publisher partners. Google Ad Exchange is often referred to as the premium version of AdSense.

Ad Server 52

Ad Server Ad Exchange Ad Inventory Impressions 52

InMobi

OCTOBER 9, 2018

Learn More about Mobile In-App Advertising Introducing the Digital Marketing Players in Mobile App Advertising In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. Then this guide is for you.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Brid.tv

JANUARY 9, 2023

For instance, if ads are enabled, the player will also send an ad call to the publisher’s ad server. Video-on-demand works through a communication channel between the end user’s video player and the publisher’s server. If there is DRM protection in place, the player will request a decryption key.

Audience 52

Audience Education Video Ads Ad Server 52

Monetize More

JULY 8, 2022

Website header bidding occurs via header bidding wrappers, which are JavaScript tags responsible for evaluating bids, ad server communication, & ad calls to the demand partner. Ultimately, it’s always the highest bidder winning the real-time auction with their ad popping up on the publisher’s page.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Ad Monsters

FEBRUARY 16, 2023

Header bidding allows publishers to offer their ad inventory to multiple SSPs (Supply-Side Platforms), ad networks, and ad exchanges to bid before sending the bid call to the ad server. Once the bids are received, they are sent to the ad server for the second auction round.

Header Bidding 75

Header Bidding Ad Server Ad Inventory Ad Exchange 75

Unruly

JUNE 12, 2023

The new unified brand name and identity encompass all of the Company’s key strategic growth pillars, including the combined demand-side platforms (“DSP”) Amobee and Tremor Video, the supply-side platform (“SSP”) Unruly and the CTV ad server, Spearad. The Nexxen SSP and the Nexxen Ad Server will go to market collectively as Nexxen CTRL.

Ad Server 52

Ad Server Demand Side Platform Data Management Platform Affiliates 52

VideoWeek

APRIL 26, 2024

Deutsche Telekom and Equativ Bring Addressable Ads to MagentaTV Deutsche Telekom this week announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024. The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

VideoWeek

FEBRUARY 26, 2024

It’s also building an ad server and an ad exchange inside the browser. Now, with this, you’re actually introducing the exchange and the ad server, which means you’re actually introducing a full business function into the browser. So that’s essentially what it is at the core.

Ad Server 129

Ad Server Cookies Ad Exchange Finance 129