Clearcode
FEBRUARY 26, 2023
Key Points Client-side ad insertion (CSAI) is a video ad-serving method whereby the video player requests an ad from an ad server via the video player located inside an application or website. For example, the video player has to stop the video and make an API call to the ad server to request an ad.
InMobi
AUGUST 15, 2018
Pretty common for app developers to integrate interstitial ads. So now I have an interstitial ad in my app, and I’m working with one ad network SDK. So I put the SDK in my app, and that SDK is going to make a call to the ad network’s ad server. We’ve solved some of the problems around CPM.
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Automatad Inc.
MAY 9, 2023
They can also help set up ad campaigns, optimize video ads, and more. Find the list of best video ad networks here. Video Ad Server: The video ad server is used by publishers to help with video ad serving, ad management, campaign management, ad trafficking, reporting, and more.
Automatad Inc.
DECEMBER 1, 2023
Video ads are the best source of revenue, and you should keep it flowing with practical tips and recommendations in this blog. Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand.
Monetize More
OCTOBER 13, 2022
Better content and ad quality. With Dynamic Floors, we are able to communicate price floors to all connected marketplaces as part of the bid request. Save time and money with this plug & play tool that connects to your existing ad stack. It is compatible with any ad server, so there’s minimal setup.
Monetize More
JULY 8, 2022
Website header bidding occurs via header bidding wrappers, which are JavaScript tags responsible for evaluating bids, ad server communication, & ad calls to the demand partner. Ultimately, it’s always the highest bidder winning the real-time auction with their ad popping up on the publisher’s page.
Ad Monsters
FEBRUARY 16, 2023
A recent study showed that header bidding led to a 23% increase in fill rate and a 20% increase in average CPM. Header bidding allows publishers to offer their ad inventory to multiple SSPs (Supply-Side Platforms), ad networks, and ad exchanges to bid before sending the bid call to the ad server.
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