Ad network, Ad Server, Communications and Impressions

In-App Header Bidding: How to make more money with it? [7 Benefits Included]

Monetize More

JULY 8, 2022

This means publishers can maximize revenue for themselves by selling more ads in exchange for higher CPMs than any single partner could offer on its own. To maximize revenue for the publisher, ongoing auctions create competition among bidders for all in-app ad impressions.

Header Bidding

Header Bidding Fill rate Ad Server CPM

How Can Publishers Boost Their Ad Revenue with Header Bidding?

Ad Monsters

FEBRUARY 16, 2023

It is a real-time programmatic auction where multiple demand partners bid on a single impression. Header bidding allows publishers to offer their ad inventory to multiple SSPs (Supply-Side Platforms), ad networks, and ad exchanges to bid before sending the bid call to the ad server.

Header Bidding

Header Bidding Ad Server Ad Inventory Ad Exchange

What Is Google Ad Manager – How to 10X Revenue with GAM?

Monetize More

NOVEMBER 28, 2022

It’s an all-in-one publisher ad inventory management solution and Google’s trademark ad server for managing all of a publisher’s advertising. It’s also MonetizeMore’s preferred ad server and is used by most of our publisher partners. Google Ad Exchange is often referred to as the premium version of AdSense.

Ad Server

Ad Server Ad Exchange Ad Inventory Impressions

Key Features of an SSP

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. How Does a Supply-Side Platform (SSP) Work?

Header Bidding

Header Bidding Demand Side Platform Ad Exchange Ad Inventory

Google Open Bidding: Is it better than Header Bidding?

Monetize More

JULY 28, 2022

Google OpenBidding is an ad exchange that lets publishers invite demand partners (ad networks) to a unified, server-to-server auction so that they can start bidding for impressions on their sites. It is a server-side unified auction that publishers can access through GAM’s automated bidding platform.

Header Bidding

Header Bidding Ad Exchange Cookies Ad network

How To Create VAST Tags

MobileAds

JANUARY 19, 2021

A VAST tag is essentially a third-party ad tag generated by an ad server, except that it’s for video ads. VAST stands for Video Ad Serving Template. It enables video players to sync with ad servers , thus as an advertiser, you can serve ads into multiple ad inventories within video ad players.

Ad Server

Ad Server Video Ads Rich Media Demand Side Platform

Benefits of Using VAST Tags for B2B Programmatic Advertising Campaign

Smart-Hub

AUGUST 8, 2023

Developed by the Interactive Advertising Bureau (IAB), VAST tags are a form of XML script used to structure ad tags that call video content and tracking pixels to serve video ads correctly across various platforms. These tags play a crucial role in ensuring standardized communication between video players and ad servers.

Advertising

Advertising Ad Server Video Ads Ad Exchange

38. Brian Lesser – from 24/7 to Xaxis and Xandr

Paleo AdTech

DECEMBER 10, 2023

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions.

Ad network

Ad network Ad Tech Ad Server Agency

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

38. Brian Lesser – from 24/7 to Xaxis and Xandr

Paleo AdTech

APRIL 19, 2022

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions.

Ad network

Ad network Ad Tech Ad Server Agency

What Is a Demand Side Platform (DSP)?

SODP

JUNE 27, 2023

DSPs also allow advertisers to tap into inventory across multiple different ad networks—ranging from native ad networks to video ad networks —ensuring their ads are seen wherever audiences are most likely to engage. It then retrieves the corresponding ad from the DSP associated with the bid.

Demand Side Platform

Demand Side Platform Ad Inventory Ad network Ad Exchange

Defeat Ad Blockers With Better User Experience

Automatad Inc.

DECEMBER 18, 2023

Ad blockers act like digital bouncers, stopping traditional ads from making it to the user’s screen and causing a direct hit on the expected ad revenue. Decreased impressions mean lower visibility of ads, which also impacts the revenue earned through impressions.

Non-Profit

Non-Profit Machine Learning Ad Server Impressions

Programmatic Video Advertising: A Deep Dive Into Efficiency

Automatad Inc.

JANUARY 15, 2024

Transparency and ad fraud: Transparency: Although video ads have been here for several years, they are relatively new, and the process is less transparent to publishers and advertisers. There are a lot of intermediaries between concerned parties like SSP, DSP, ad exchange, ad network, DMP, and ad servers.

Advertising

Advertising Video Ads CPM Machine Learning

What is OpenRTB & How Does It Work?

Lemonads

JANUARY 3, 2021

RTB is mainly a way of transacting media that allows an individual ad impression to be put up for bid in real-time. DSPs are connected to the ad exchange which is used by advertisers to respond to these bid requests based on the perceived valuation of that inventory. You’ve just landed in the right spot! And OpenRTB?

Ad Exchange

Ad Exchange Header Bidding Ad Space Impressions

Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

DECEMBER 1, 2023

Linear video ads Linear video ads are the most common type that plays before, during, or after the main video content. They are often skippable, allowing viewers to skip the ad after a few seconds. The linear video ads have further formats like in-stream and bumper ads. recruitment ad.

Video Ads

Video Ads Non-Profit CPM Viewability

What Is OTT Advertising and How Publishers Can Start With It

Brid.tv

AUGUST 31, 2022

How Are OTT Ads Delivered? Regarding OTT ad delivery, we must consider how the OTT device and the streaming platform communicate. This communication is established via VAST ad tags , which are mediators in the four-step ad delivery process: Audience Creation — An OTT platform creates an audience based on its subscription data.

Advertising

Advertising Video Ads Ad Server Cookies

How Does In-App Advertising Work?

InMobi

OCTOBER 9, 2018

Learn More about Mobile In-App Advertising Introducing the Digital Marketing Players in Mobile App Advertising In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. An ad network is the bridge between the two sides.

Advertising

Advertising Ad network Ad Ops Banner

Top 9 Best Native Advertising platforms you must know about!

Lemonads

SEPTEMBER 10, 2020

Nativo helps with content creation with assistance Nativo Pros for Publishers: Genuine native advertising network Easy installation High quality and engaging inventory Unlike other ad networks, clicking the ad content won’t get redirected to another page. Their ads blend seamlessly into all native environments.

Native Advertising

Native Advertising Advertising CPC Banner

Outsourced Ad Ops: Where to Find and What to Consider

Smart-Hub

JULY 6, 2021

In a programmatic environment, Ad Operations should review the inventory submitted by SSPs and make sure it meets the requirements of DSPs and that it adheres to the specifications set by the platform. Ad Ops also performs as client success manager, as they provide insights on best-performing inventory.

Ad Ops

Ad Ops Ad Exchange Ad Tech Non-Profit

12 Best Video Streaming Platforms for Publishers and Broadcasters

Brid.tv

SEPTEMBER 5, 2022

In recent years, video streaming has become one of the most popular modes of online communication. The platform employs a global CDN for reliable content delivery, DRM technology for content protection, and it even features its own Marketplace , an ad network that is an official Google MCM partner. Features Overview.

Audience

Audience Header Bidding Video Ads Pop-Up

AdTech Trends

In-App Header Bidding: How to make more money with it? [7 Benefits Included]

How Can Publishers Boost Their Ad Revenue with Header Bidding?

Trending Sources

What Is Google Ad Manager – How to 10X Revenue with GAM?

Key Features of an SSP

Google Open Bidding: Is it better than Header Bidding?

How To Create VAST Tags

Benefits of Using VAST Tags for B2B Programmatic Advertising Campaign

38. Brian Lesser – from 24/7 to Xaxis and Xandr

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

38. Brian Lesser – from 24/7 to Xaxis and Xandr

What Is a Demand Side Platform (DSP)?

Defeat Ad Blockers With Better User Experience

Programmatic Video Advertising: A Deep Dive Into Efficiency

What is OpenRTB & How Does It Work?

Types of Video Ads – Advantages and Best Practices for Publishers

What Is OTT Advertising and How Publishers Can Start With It

How Does In-App Advertising Work?

Top 9 Best Native Advertising platforms you must know about!

Outsourced Ad Ops: Where to Find and What to Consider

12 Best Video Streaming Platforms for Publishers and Broadcasters

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