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Programmatic In-App Advertising: What You Need to Know

InMobi

Programmatic advertising uses algorithmic software to handle the placement, auction and sale of digital ad impressions – all in a fraction of a second. It all depends on which ad formats, like mobile video, are supported by a particular app. The winner is decided based on whoever bids the highest.

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Digital Advertising’s Carbon Footprint: Where Do We Stand in 2023?

Basis

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

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Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

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Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

article thumbnail

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

article thumbnail

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem?

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Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Digiday

Best Content Marketing Platform Contentgine & Quarry – Driving Smarter Campaigns and ROI Linkwell Health McCormick Eliminates Content Silos With Acquia DAM and PIM Persado. Best CRM Platform Act! Best Data Management Platform Adstra Audigent’s Next-Gen DMP Drives 14.7x ROAS for LAGOS Findability Sciences Inc.