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How Publishers make 10X more money with Dynamic floors?

Monetize More

Better content and ad quality. With Dynamic Floors, we are able to communicate price floors to all connected marketplaces as part of the bid request. Save time and money with this plug & play tool that connects to your existing ad stack. It is compatible with any ad server, so there’s minimal setup.

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Defeat Ad Blockers With Better User Experience

Automatad Inc.

Ad blockers act like digital bouncers, stopping traditional ads from making it to the user’s screen and causing a direct hit on the expected ad revenue. Decreased impressions mean lower visibility of ads, which also impacts the revenue earned through impressions.

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Programmatic advertising vs Direct Buying: Who’s the boss?

Monetize More

Programmatic advertising automates the whole ad buying process which saves a lot of time. Programming advertising uses OpenRTB protocol and operates on an impression level. These auctions are conducted once an impression is available & buyers are ready to bid. Programmatic Ads Benefits. Freedom to customize ad units.

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Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals. recruitment ad.

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Real-Time Bidding (RTB): What Is It and How Does It Work?

MNTN

It’s hard to believe that at one point—and not too long ago, either—ad inventory could only be bought or sold when two people picked up a phone to complete the transaction. Today, ad impressions are sold and purchased at an astonishing rate and at faster speeds than the human brain can comprehend. What Is Real-Time Bidding?

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Key Features of an SSP

Clearcode

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. By leveraging SSPs, publishers can tap into real-time bidding (RTB) media transactions, selling display, video, and native ad space to advertisers on an impression-by-impression basis.

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Outsourced Ad Ops: Where to Find and What to Consider

Smart-Hub

In a programmatic environment, Ad Operations should review the inventory submitted by SSPs and make sure it meets the requirements of DSPs and that it adheres to the specifications set by the platform. Ad Ops also performs as client success manager, as they provide insights on best-performing inventory.

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