Smart-Hub

OCTOBER 3, 2023

Publishers exhibit their sought-after ad space while advertisers armed with data-driven approaches vie for top-tier positions. The platform automates the bidding process, as a result of which the most favorable offer leads to winning the bid and getting or selling advertising space.

Ad Exchange 64

Ad Exchange Ad network CPC CPM 64

Monetize More

JUNE 2, 2022

Programmatic advertising automates the whole ad buying process which saves a lot of time. Programming advertising uses OpenRTB protocol and operates on an impression level. These auctions are conducted once an impression is available & buyers are ready to bid. Programmatic Ads Benefits. Freedom to customize ad units.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Automatad Inc.

DECEMBER 18, 2023

Ad blockers act like digital bouncers, stopping traditional ads from making it to the user’s screen and causing a direct hit on the expected ad revenue. Decreased impressions mean lower visibility of ads, which also impacts the revenue earned through impressions.

Non-Profit 52

Non-Profit Machine Learning Ad Server Impressions 52

Automatad Inc.

DECEMBER 1, 2023

Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals. recruitment ad.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

MNTN

MARCH 18, 2024

It’s hard to believe that at one point—and not too long ago, either—ad inventory could only be bought or sold when two people picked up a phone to complete the transaction. Today, ad impressions are sold and purchased at an astonishing rate and at faster speeds than the human brain can comprehend. What Is Real-Time Bidding?

Header Bidding 52

Header Bidding Ad Inventory Ad Space Impressions 52

Ad Beat

SEPTEMBER 11, 2019

By choosing a programmatic approach to ad buying, HostGator is able to save time, avoid any possible discrepancies related to creative management, and ultimately, optimize their overall campaign delivery. An easily accessible, aptly-positioned, live chat fills that void, by offering an immediate line of communication to customers.

Ad Inventory 52

Ad Inventory Native Advertising Impressions Ad Space 52

Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Publishers who bid on PMPs should have a strong understanding of what buyers are looking for (such as viewability or specific targeting) so they can effectively communicate their value.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Clearcode

JULY 13, 2023

It automates the selling process, connecting publishers to multiple ad exchanges and demand-side platforms (DSPs). SSPs and ad exchanges collaborate with each other in ad inventory buying and selling transactions. Examples of SSPs and Ad Exchanges that Clearcode has Built What Is a Supply-Side Platform (SSP)?

Ad Exchange 72

Ad Exchange Header Bidding Ad Space Ad Inventory 72

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. By leveraging SSPs, publishers can tap into real-time bidding (RTB) media transactions, selling display, video, and native ad space to advertisers on an impression-by-impression basis.

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Smart-Hub

JULY 6, 2021

In a programmatic environment, Ad Operations should review the inventory submitted by SSPs and make sure it meets the requirements of DSPs and that it adheres to the specifications set by the platform. Ad Ops also performs as client success manager, as they provide insights on best-performing inventory. And numbers continue to grow.

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 In these auctions, advertisers compete with each other for the right to serve an ad impression to a particular user on a particular website or app. Ad impressions are served on different websites or apps connected to programmatic. billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Lemonads

JANUARY 3, 2021

RTB is mainly a way of transacting media that allows an individual ad impression to be put up for bid in real-time. DSPs are connected to the ad exchange which is used by advertisers to respond to these bid requests based on the perceived valuation of that inventory. You’ve just landed in the right spot! And OpenRTB?

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Smart-Hub

OCTOBER 24, 2023

The Power of Programmatic Advertising in Traffic Monetization Programmatic advertising has a huge number of benefits for all bidders: advertisers get the necessary ad space and audience, publishers get traffic monetization, and users get relevant ads. Acceptable Ads: Adhere to acceptable ad standards to reduce user hostility.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Single Grain

SEPTEMBER 13, 2023

Here’s How You Can Monetize Newsletters When considering monetization strategies for newsletters, many opt for advertising, selling ad spaces or offering subscription-based access. This involves selling ad space within their newsletters to relevant brands or products. There are several ways to do this.

Click Through Rate 59

Click Through Rate Ad Space Audience Impressions 59

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. The primary advantage of programmatic advertising is efficiency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JULY 17, 2023

Programmatic advertising means buying and selling digital ad space in an automated and data-driven manner. It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

SODP

JUNE 27, 2023

SSP Validates Bid and Serves Ad Once the DSP wins the auction, it communicates with the publisher’s SSP to confirm the placement and deliver the ad. It then retrieves the corresponding ad from the DSP associated with the bid. This is typically hosted on the DSP’s ad server or content delivery network (CDN).

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Single Grain

NOVEMBER 13, 2019

Finally, the advertiser that bids the highest for impressions wins and gets to deliver their ad on that particular web page. This is where your ad appears: The three main types of programmatic advertising are: Real-time bidding (RTB) – buying and selling of ad space takes place in real-time.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Smart-Hub

AUGUST 8, 2023

At its core, B2B programmatic advertising is the automated buying and selling of online advertising space, tailored specifically towards businesses rather than individual consumers. It not only streamlines the ad buying process but also helps reach a professional audience in real-time, thereby optimizing ad performance and efficiency.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Single Grain

MAY 2, 2023

A highly concentrated ad space will require a more thorough initial assessment. Their suggestions should be measurable and ultimately tied to revenue growth, not just brand awareness and maximizing clicks or impressions. Vet Their Communication Skills When looking for an agency, seek one that communicates clearly and regularly.

Agency 52

Agency Communications Conversion ROI 52

Monetize More

DECEMBER 13, 2022

The video player will make ad calls for each of its tags when a viewer watches a video. Ads are served as long as it fits the ad slot (for every successful ad call). A 30-sec video will not be played in a 15-sec ad break. How to customize an ad pod?

Video Ads 52

Video Ads Ad Inventory Communications Demand Side Platform 52

Automatad Inc.

JANUARY 15, 2024

The publisher might get a bid from fake brands and receive poor-quality creative ads that mislead users to harmful websites. On the other hand, advertisers might attracted by poor websites that get clicks and impressions from bot traffic and might scammed to buy the ad space that doesn’t exist on the website.

Advertising 52

Advertising Video Ads CPM Machine Learning 52

Single Grain

JUNE 9, 2023

Is your brand is trying to find creative and effective ways to permeate a digital ad space with compelling brand messaging? While the placements may be different, the object of your ads should remain the same. They ought to evoke emotions that align with your brand message.

Advertising 52

Advertising Marketing Audience Pop-Up 52

VideoWeek

JULY 1, 2022

In this week’s Week in Review: Ofcom mulls over allowing longer ad breaks, FCC commissioner Brendan Carr calls out TikTok, and Amazon muscles in on BT Sports’ territory. Ofcom Considers Allowing Longer Ad Breaks on Linear TV. Top Stories. FCC Commissioner Calls on Apple and Google to Ban TikTok From App Stores.

eCommerce 52

eCommerce Cookies GDPR Media 52

Clearcode

APRIL 26, 2022

Let’s start with the advertiser’s side, which is also known as the demand or buy side, as advertisers are the ones wanting to buy the available ad space. Most advertisers would use an ad server , which is also known as a third-party ad server. Then we have ad exchanges. Then we have ad exchanges.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Single Grain

JUNE 1, 2023

With its unique targeting capabilities, a robust selection of ad formats, and impressive conversion rates, advertising on this professional-focused platform offers a wealth of opportunities for businesses to achieve their digital marketing objectives.

Conversion Rate 52

Conversion Rate Retargeting Conversion Audience 52

Single Grain

JUNE 30, 2022

It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. Increased Reach.

Agency 52

Agency Advertising Retargeting Conversion 52

Brid.tv

AUGUST 31, 2022

How Are OTT Ads Delivered? Regarding OTT ad delivery, we must consider how the OTT device and the streaming platform communicate. This communication is established via VAST ad tags , which are mediators in the four-step ad delivery process: Audience Creation — An OTT platform creates an audience based on its subscription data.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Monetize More

JULY 28, 2022

Google OpenBidding is an ad exchange that lets publishers invite demand partners (ad networks) to a unified, server-to-server auction so that they can start bidding for impressions on their sites. Line items are the instructions for how the ads will be served on the websites, including which users and ad spaces they will target.

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72

VideoWeek

SEPTEMBER 29, 2023

In collaboration with ad tech firms Peach and Extreme Reach, M6 Publicité is offering the service to advertisers on all M6 Group channels. Just like television programs, we believe that advertisements should be understood by everyone,” said Maxime Andre, Director of Customer Marketing, Innovation and Communication at M6 Publicité.

Media 52

Media Non-Profit Advertising Ad Tech 52