Real-Time Bidding (RTB): What Is It and How Does It Work?
MNTN
MARCH 18, 2024
It’s hard to believe that at one point—and not too long ago, either—ad inventory could only be bought or sold when two people picked up a phone to complete the transaction. Today, ad impressions are sold and purchased at an astonishing rate and at faster speeds than the human brain can comprehend.
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