Ad Monsters

MAY 25, 2023

This includes details about ad placements, ad inventory, and pricing. Ensuring transparency is important because it promotes better communication and helps build strong working relationships between publishers and advertisers. They can eliminate the SSPs who do not follow their brand safety guidelines.

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Ad Inventory Ad Tech Ad Exchange ROI 73

Basis

SEPTEMBER 26, 2023

Next, the assurance part (and this is where that glorious “guaranteed” word comes in): In programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front. PMPs are great for securing prime inventory at pre-negotiated rates, but they don’t ensure a certain number of impressions.

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MNTN

MARCH 12, 2024

Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience. Ad Serving : Once a bid is won, the advertiser’s creative is served to the user on the publisher’s site or app.

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Monetize More

JUNE 2, 2022

Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience. Programmatic Advertising Definition: The programmatic Ad Buying procedure involves purchasing ad inventory in an automated manner. Definition.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

SODP

JULY 25, 2023

SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.

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Monetize More

DECEMBER 13, 2022

The video player will make ad calls for each of its tags when a viewer watches a video. Ads are served as long as it fits the ad slot (for every successful ad call). A 30-sec video will not be played in a 15-sec ad break. How to customize an ad pod? Benefits of Pod Bidding for publishers. Dynamic Pods.

Video Ads 52

Video Ads Ad Inventory Communications Demand Side Platform 52

Clearcode

MARCH 13, 2023

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. 10,000 impressions across 15 publishers). The addition of new objects in Open RTB 2.x

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Impressions Communications Manufacturing Ad Targeting 52

Monetize More

JULY 28, 2022

Google OpenBidding is an ad exchange that lets publishers invite demand partners (ad networks) to a unified, server-to-server auction so that they can start bidding for impressions on their sites. How Open Bidding works in Google Ad Manager? Each party can propose a set number of impressions for a set price.

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SODP

JUNE 27, 2023

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

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Monetize More

OCTOBER 13, 2022

Dynamic Price Floor Optimization is the process of selling ads that involve setting a base price for the publisher’s ad inventory and then automatically fine-tuning the price for maximum yield. Better content and ad quality. You get the best price for your inventory. Best Price for your ad inventory.

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AdvertiseMint

OCTOBER 24, 2023

DSPs go beyond just purchasing ad impressions. They provide a dashboard full of analytics, allowing advertisers to monitor campaign performance, refine audience targeting, and optimize ad placements. As users visit websites, apps, or other digital platforms, available ad spaces or impressions are sent to the ad exchange.

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Demand Side Platform Ad Exchange Data Management Platform Ad Space 52

YieldBird

MARCH 6, 2024

Visitors are likely to abandon a site that takes too long to load, leading to fewer ad impressions and, consequently, lower ad revenue. It lets you see how each Bidder (SSP) bidding on your ads is doing, like how quickly they respond and how often they win auctions.

Header Bidding 52

Header Bidding A/B Testing Impressions Viewability 52

Smart-Hub

OCTOBER 3, 2023

Fundamentally, an ad network functions as a firm that serves as a mediator connecting publishers and advertisers. Its role involves managing communication and transactions, streamlining the process for its clientele. Facilitates real-time auctions where advertisers bid for ad impressions on various publishers’ sites.

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Smart-Hub

OCTOBER 24, 2023

This competition often leads to higher ad prices and increased revenue for publishers. Enhanced Ad Inventory Management Programmatic advertising systems assist in managing ad inventory more efficiently by ensuring that ad space is used effectively.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Brid.tv

AUGUST 31, 2022

How Are OTT Ads Delivered? Regarding OTT ad delivery, we must consider how the OTT device and the streaming platform communicate. This communication is established via VAST ad tags , which are mediators in the four-step ad delivery process: Audience Creation — An OTT platform creates an audience based on its subscription data.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Ad Beat

SEPTEMBER 11, 2019

By choosing a programmatic approach to ad buying, HostGator is able to save time, avoid any possible discrepancies related to creative management, and ultimately, optimize their overall campaign delivery. The buyer is offered a preferred opportunity to reserve the inventory at the negotiated price. Source: HostGator.

Ad Inventory 52

Ad Inventory Native Advertising Impressions Ad Space 52

Digiday

SEPTEMBER 6, 2022

The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. Publishers and advertisers directly trade ad inventory, whether display, mobile or video. I’ve always worked selling software to publishers, and they always ate last.”.

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Ad Exchange Agency Demand Side Platform Ad Inventory 56

Smart-Hub

AUGUST 23, 2023

Results The results of The Economist’s programmatic advertising campaign were impressive. O2 O2 is a leading digital communications company in the UK. For its ‘ Tariff Refresh’ campaign , O2 decided to repurpose the same TV ads for mobile but made them more relevant leveraging dynamic creative optimization.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Automatad Inc.

JANUARY 15, 2024

The publisher might get a bid from fake brands and receive poor-quality creative ads that mislead users to harmful websites. On the other hand, advertisers might attracted by poor websites that get clicks and impressions from bot traffic and might scammed to buy the ad space that doesn’t exist on the website.

Advertising 52

Advertising Video Ads CPM Machine Learning 52

RevX

APRIL 5, 2022

Demand Side Platform (DSP) is a media-buying tech platform, ideally with AI and deep-learning capabilities that communicate with ad exchanges, ad networks, and Data Management Platforms (DMPs) to bid in real-time for ad slots on offer by the Supply Side Platform (SSP). 6) Access to Quality Inventory. Final Note.

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Brid.tv

NOVEMBER 11, 2022

Whether you use video for internal communications in your company or are building an OTT streaming service , you must keep your content protected. The company strives to help online publishers host, manage, and monetize their ad inventory at scale. But why is a private hosting solution superior to a public one for businesses?

Header Bidding 76

Header Bidding Communications Video Ads Ad network 76

MobileAds

JANUARY 19, 2021

A VAST tag is essentially a third-party ad tag generated by an ad server, except that it’s for video ads. VAST stands for Video Ad Serving Template. It enables video players to sync with ad servers , thus as an advertiser, you can serve ads into multiple ad inventories within video ad players.

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Smart-Hub

OCTOBER 15, 2023

Receive Free Custom Deployment Calculation Start An ad exchange is a digital marketplace where advertisers and publishers meet to buy and sell inventory via real-time bidding. RTB allows multiple advertisers to bid on ad inventory before a website loads, instantly displaying the winning ad.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Automatad Inc.

FEBRUARY 22, 2022

The Trade Desk’s OpenPath claims to provide advertisers with unfettered access to ad impressions from several high-value partner publishers. When a user logs in using the same/different browser across a device, the match key can connect an ad seen on one device/browser with a purchase made on another device/browser. this month.

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Monetize More

OCTOBER 4, 2022

Publishers can deploy a variety of programmatic advertising solutions in their ad stack. These tips can help you determine which approach is best for your ad inventory: Refreshing Holiday Content. With the influx of traffic, comes the need to boost ad revenue. Utilize Innovative Ad Formats.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Smart-Hub

NOVEMBER 6, 2023

Get a Consultation For Free Contact us Defining Direct Advertising Direct advertising, in its essence, is a marketing strategy that involves businesses communicating directly with their target audience. leverages machines and algorithms for the automated sale of ads What is difference? SmartHub's Features Have No Limits!

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory.

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Clearcode

APRIL 26, 2022

This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g. demand-side platforms) to purchase inventory, and collecting data such as impressions, clicks, etc, for reporting. Then we have ad exchanges.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Ad Beat

JANUARY 1, 2020

Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. With mobile ads, you can follow people even when they’re on-the-go.

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Mobile Ads Click Through Rate CPM Real Estate 52

VideoWeek

APRIL 28, 2023

Responding to the RFI now will give a false impression that we endorse the JIC’s requirements. But the firm stressed the positive impact of its partnerships with retail media networks and DSPs, gaining ad spend “by making certain ad inventory more accessible.”

Agency 52

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VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. Italian Ad Sales Drives Quarterly Profits for MFE MediaForEurope (MFE) posted a 26 percent increase in operating profit for Q1, citing higher advertising sales in Italy. Read more on VideoWeek.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

JUNE 30, 2023

The companies will also promote joint research from ITV and System1, a guidebook for making ads for the older market called “Wise Up!” ” “This segment accounts for 65 percent of TV impressions – yet many brands find it hard to get it right when it comes to advertising to over-55s,” said ITV.

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Video Ads Marketing Ad Tech Media 52

Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. Adoption : According to Epsilon, on average amongst those who implement PubCommon ID (which reads to CORE ID) with Publisher Link see 50% increase in publisher revenue and 60% increase in filled impressions. About Neustar.

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Smart-Hub

JULY 6, 2021

In a programmatic environment, Ad Operations should review the inventory submitted by SSPs and make sure it meets the requirements of DSPs and that it adheres to the specifications set by the platform. Ad Ops also performs as client success manager, as they provide insights on best-performing inventory.

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Brid.tv

SEPTEMBER 5, 2022

In recent years, video streaming has become one of the most popular modes of online communication. Here are the most common ones: AVOD — AVOD , or ad-based video-on-demand, places advertisements in and around your stream. Using this model, you can offer content for free while charging advertisers for using your ad inventory.

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VideoWeek

JUNE 10, 2022

According to the report, the Computer and Communications Industry Association (CCIA), which counts Alphabet, Amazon, Apple and Meta among its members, spent $23 million on ads against this type of legislation. By comparison, groups supporting the antitrust bills have spent $193,000 on advertising. The Week in TV.

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Single Grain

JULY 17, 2023

Supply-Side Platform (SSP) Publishers use a supply-side platform to manage and sell their ad inventory. The SSP enables publishers to make their available ad space accessible to potential advertisers through ad exchanges for an increased audience base.

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