Monetize More

JULY 28, 2022

Google OpenBidding is an ad exchange that lets publishers invite demand partners (ad networks) to a unified, server-to-server auction so that they can start bidding for impressions on their sites. This guide breaks down all you need to know about Open Bidding so that you don’t mix it up with header bidding.

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MNTN

MARCH 18, 2024

It’s hard to believe that at one point—and not too long ago, either—ad inventory could only be bought or sold when two people picked up a phone to complete the transaction. Today, ad impressions are sold and purchased at an astonishing rate and at faster speeds than the human brain can comprehend. What Is Real-Time Bidding?

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Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. Critical features in an SSP are yield optimization, integrations with demand sources, ad quality controls, header bidding, analytics and reporting, budgeting, frequency capping, and inventory and campaign management.

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Clearcode

JULY 13, 2023

It automates the selling process, connecting publishers to multiple ad exchanges and demand-side platforms (DSPs). SSPs and ad exchanges collaborate with each other in ad inventory buying and selling transactions. What Is an Ad Exchange? What’s the Difference Between an SSP and Ad Exchange?

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Monetize More

OCTOBER 13, 2022

With Dynamic Floors, we are able to communicate price floors to all connected marketplaces as part of the bid request. Consider the following scenarios to understand how this affects profitability: 1- Conventional Header Bidding Price Floors. Let’s say the floor price is set to $2 in Google Ad Manager.

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Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Ad Stack Prep . When it comes to maximizing Q4 ad revenue, publishers can make the most of their ad stack by focusing on seasonal content and increasing competition with Header Bidding.

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Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

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