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What is Header Bidding Trafficking? How to Enable it for Higher Demand?

Automatad Inc.

Unlocking the full potential of header bidding by crossing the complex integration and setup is a tough task for many publishers. Google Ad Manager (GAM) just got a solution for this – header bidding trafficking. In this extensive guide, we have covered everything about header bidding trafficking.

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Elevate Your Ad Revenue: The Ultimate Guide To Header Bidding

Smart-Hub

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. Book Your Free Consultation Spot Request a Callback What Is Header Bidding?

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What is Header Bidding and How it Works?

Automatad Inc.

Share Tweet Share Necessity is the mother of invention, and ‘Header Bidding’ is one good example. So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born.

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Drawbacks and Benefits of Header Bidding for Apps [VIDEO]

InMobi

There are Few Drawbacks but Many Benefits of Header Bidding For App Publishers and Developers. For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Interested in learning more about in-app header bidding?

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Google Creates a Bold Alternative to Header Bidding

MediaFuse

Industry media erupted, proclaiming that the program, which the search giant dubbed exchange bidding in dynamic allocation (EBDA), was the death knell for header bidding. Publishers and demand sources have been fans of the bidding tactic because it gives them a head start and an edge on submitting bids on impressions.

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Explain This to Me…Best of AdMonsters Decoder 2023

Ad Monsters

How Can Publishers Boost Their Ad Revenue with Header Bidding? Programmatic advertising, particularly Header Bidding has revolutionized ad buying and selling, boosting efficiency for publishers and advertisers. Marketers must ensure ads are not just seen but viewable.

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What is RPM (Session, Page and Ad RPM)

Monetize More

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.