Digital Remedy

JUNE 29, 2022

Before migrating to Google Cloud, there were different communications platforms and processes in place across multiple teams within the organization. As a media execution company, the real milestone was adding comprehensive attribution and measurement to the Flip platform, which is built solely on Google Cloud.

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Demand Side Platform Impressions Ad Space Conversion 52

Martech

MARCH 15, 2022

Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements. Demand-side platforms.

First-Party Cookies 118

First-Party Cookies Cookies Impressions Ad Exchange 118

Lemonads

JANUARY 3, 2021

RTB is mainly a way of transacting media that allows an individual ad impression to be put up for bid in real-time. This is the reason why almost all RTB-capable platforms have signed on to use the OpenRTB protocol! The overall goal of OpenRTB is to create a “lingua franca” for communicating between buyers and sellers.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Monetize More

JUNE 2, 2022

Programmatic advertising automates the whole ad buying process which saves a lot of time. Programming advertising uses OpenRTB protocol and operates on an impression level. These auctions are conducted once an impression is available & buyers are ready to bid. Programmatic Ads Benefits. Freedom to customize ad units.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Monetize More

DECEMBER 13, 2022

The video player will make ad calls for each of its tags when a viewer watches a video. Ads are served as long as it fits the ad slot (for every successful ad call). A 30-sec video will not be played in a 15-sec ad break. How to customize an ad pod?

Video Ads 52

Video Ads Ad Inventory Communications Demand Side Platform 52

Brid.tv

AUGUST 31, 2022

How Are OTT Ads Delivered? Regarding OTT ad delivery, we must consider how the OTT device and the streaming platform communicate. Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. Let’s look at each of them in more detail.

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Advertising Video Ads Ad Server Cookies 52

Clearcode

APRIL 26, 2022

Let’s start with the advertiser’s side, which is also known as the demand or buy side, as advertisers are the ones wanting to buy the available ad space. Most advertisers would use an ad server , which is also known as a third-party ad server. Then we have ad exchanges.

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Advertising Header Bidding Ad Server Ad Exchange 52

Single Grain

NOVEMBER 13, 2019

It is an automated process that requires you (the advertiser) to specify your target audience’s buyer persona and campaign budget, after which the algorithm takes care of the targeting, placement and delivery of the ad. Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange.

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Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 RTB (Real-Time Bidding) is typically the “engine” of programmatic platforms; this protocol makes it possible to organize a real-time auction between sellers and buyers of media. Ad impressions are served on different websites or apps connected to programmatic.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

JULY 17, 2023

Programmatic advertising means buying and selling digital ad space in an automated and data-driven manner. It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. Below, we’ll take a quick look at each of the key elements.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. The primary advantage of programmatic advertising is efficiency.

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Advertising Demand Side Platform Machine Learning Ad Exchange 52