Basis

SEPTEMBER 26, 2023

Next, the assurance part (and this is where that glorious “guaranteed” word comes in): In programmatic guaranteed deals, advertisers are guaranteed a certain number of impressions and a fixed CPM up front. PMPs are great for securing prime inventory at pre-negotiated rates, but they don’t ensure a certain number of impressions.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Martech

MARCH 15, 2022

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms.

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Digital Remedy

JUNE 29, 2022

Before migrating to Google Cloud, there were different communications platforms and processes in place across multiple teams within the organization. As a media execution company, the real milestone was adding comprehensive attribution and measurement to the Flip platform, which is built solely on Google Cloud.

Demand Side Platform 52

Demand Side Platform Impressions Ad Space Conversion 52

Digital Remedy

JUNE 29, 2022

Before migrating to Google Cloud, there were different communications platforms and processes in place across multiple teams within the organization. As a media execution company, the real milestone was adding comprehensive attribution and measurement to the Flip platform, which is built solely on Google Cloud.

Demand Side Platform 52

Demand Side Platform Impressions Conversion Ad Tech 52

InMobi

FEBRUARY 23, 2021

Programmatic advertising uses algorithmic software to handle the placement, auction and sale of digital ad impressions – all in a fraction of a second. This ad call or ad request is made to a publisher’s ad server or mediation platform that sends this request to multiple supply-side platforms (SSPs) and ad exchanges.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

Monetize More

JUNE 2, 2022

Programming advertising uses OpenRTB protocol and operates on an impression level. These auctions are conducted once an impression is available & buyers are ready to bid. In this case, an agency may be involved in being the mediator for initiating communication between the publishers and advertisers.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Digiday

JULY 24, 2022

They’re not going to fire any ad tech vendors for selling these impressions. No vendor wants to be just another commodity open auction demand partner. A big demand-side platform, for example, could decide not to buy impressions from these sites. Like publishers, buyers could take a stand.

Clickbait 54

Clickbait Advertising Ad Tech Demand Side Platform 54

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. One study found that by removing impressions that receive less than 0.5 tons of carbon.

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. One study found that by removing impressions that receive less than 0.5 tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. One study found that by removing impressions that receive less than 0.5 tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. One study found that by removing impressions that receive less than 0.5 tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. One study found that by removing impressions that receive less than 0.5 tons of carbon.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Adtelligent

FEBRUARY 2, 2022

Usually, this information is stored in a data management platform (DMP) or a demand-side platform (DSP). DSP is a platform that helps advertisers manage all automatic media buying processes, including placing ads, bidding, moderation, and all other related activities. What is omnichannel marketing?

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Digiday

SEPTEMBER 6, 2022

From the agency perspective, Jordan Buning, president of DDM Marketing & Communications, said blockchain technology could become more prevalent as issues like user privacy and control over their data are raised.

Ad Exchange 56

Ad Exchange Agency Demand Side Platform Ad Inventory 56

RevX

MAY 5, 2022

Make sure to get clarity on: Whether the DSP (Demand-Side Platform) will provide not only click but also impression-level transparency? In today’s privacy-led world, rightfully reaching out to your target audience is key to effective communication. How the DSP will assure brand safety? Data Privacy.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

VideoWeek

APRIL 26, 2024

Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-side platform (SSP) and demand-side platform (DSP). The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is the Difference Between a Supply-Side Platform and a Demand-Side Platform?

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I.

Marketing 52

Marketing Media Entertainment Agency 52

InMobi

OCTOBER 9, 2018

Learn More about Mobile In-App Advertising Introducing the Digital Marketing Players in Mobile App Advertising In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. Then this guide is for you.

Advertising 52

Advertising Ad network Ad Ops Banner 52

InMobi

SEPTEMBER 30, 2019

Some down-funnel demand-side platforms ensure marketing are paying only for those that actually use their app. This is in contrast to what marketers did before, where they just paid for impressions or clicks and hoped for the best.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Lemonads

APRIL 29, 2020

So, having monitored the Adcash story for a while now, we've provided a comprehensive review in order to better understand the range of products and services the platform has to offer. Adcash is a well recognised demand-side platform (DSP) , providing mainstream traffic on a global scale. Let’s check out our findings.

Affiliates 52

Affiliates CPA CPM CPC 52

MNTN

MARCH 18, 2024

Today, ad impressions are sold and purchased at an astonishing rate and at faster speeds than the human brain can comprehend. DSPs Receive Bid Request : The bid request is sent to multiple demand-side platforms (DSPs) , where it’s evaluated against the advertisers’ targeting criteria.

Header Bidding 52

Header Bidding Ad Inventory Ad Space Impressions 52

Single Grain

NOVEMBER 13, 2019

Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange. 1) Choose the Right DSP. This is where programmatic creative comes into the picture.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

VideoWeek

APRIL 28, 2023

The Week in Tech MediaMath Renews its Attempt to Find a Buyer Demand-side platform MediaMath has hired investment bank Houlihan Lokey to help it explore strategic options including a sale, something which has been in the works for years, Insider reported this week. And the group said that programme costs fell €19.4

Agency 52

Agency Non-Profit Ad Exchange Media 52

Clearcode

JULY 13, 2023

Key Points A supply-side platform (SSP) is an advertising technology platform digital publishers use to manage, sell, and optimize their advertising inventory. It automates the selling process, connecting publishers to multiple ad exchanges and demand-side platforms (DSPs).

Ad Exchange 72

Ad Exchange Header Bidding Ad Space Ad Inventory 72

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 RTB (Real-Time Bidding) is typically the “engine” of programmatic platforms; this protocol makes it possible to organize a real-time auction between sellers and buyers of media. Ad impressions are served on different websites or apps connected to programmatic.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. The primary advantage of programmatic advertising is efficiency. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. Demand-Side Platform (DSP) A demand-side platform allows advertisers to manage and optimize their programmatic campaigns.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. It was the job of media planners to create media plans to target the right audiences and subsequently to communicate with the publishers that had access to those audiences.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Single Grain

MARCH 16, 2020

First, let us get this straight: Direct-to-consumer (DTC or D2C) advertising is an approach that refers to the audience directly forgoing intermediaries (TV channels, broadcasters, newspapers, billboards) that stand in between brand and customer communication. This way, you won’t have to develop the app and serve the ads in only one of them.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Lemonads

JANUARY 3, 2021

RTB is mainly a way of transacting media that allows an individual ad impression to be put up for bid in real-time. exchanges, networks working with publishers, and sell-side platforms) and competitive buyers of that inventory (bidders, demand-side platforms, or networks working with advertisers).

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

VideoWeek

NOVEMBER 3, 2023

The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. By integrating the IRIS_ID with Equativ, we look forward to providing advanced ad decisioning capabilities that are unique in the marketplace,” said Sean Holzman, EVP Ad Platforms and Agencies at IRIS.TV.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

Monetize More

DECEMBER 13, 2022

In the case of an unfilled video ad impression, the ad pod just moves on to the next tag in the sequence. A DSP can choose to display two 15-second ads and one 30-second ad for a total pod duration of 60 seconds if a seller communicates a pod duration of 60 seconds. A 30-sec video will not be played in a 15-sec ad break.

Video Ads 52

Video Ads Ad Inventory Communications Demand Side Platform 52

MobileAds

JANUARY 19, 2021

Thus VAST protocol contains a link which helps in creating a tracking pixel which registers various metrics like impressions, frequency, click rate, etc. Copy the ad tag and use it in a DSP (Demand-Side Platform), where audience targeting is done. That’s it. How to create VAST tags using Google ad manager?

Ad Server 52

Ad Server Video Ads Rich Media Demand Side Platform 52

Clearcode

APRIL 26, 2022

This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g. demand-side platforms) to purchase inventory, and collecting data such as impressions, clicks, etc, for reporting. Then we have ad exchanges.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. Adoption : According to Epsilon, on average amongst those who implement PubCommon ID (which reads to CORE ID) with Publisher Link see 50% increase in publisher revenue and 60% increase in filled impressions. About Neustar.

First-Party Cookies 66

First-Party Cookies Cookies Header Bidding Ad Tech 66

Brid.tv

AUGUST 31, 2022

Regarding OTT ad delivery, we must consider how the OTT device and the streaming platform communicate. This communication is established via VAST ad tags , which are mediators in the four-step ad delivery process: Audience Creation — An OTT platform creates an audience based on its subscription data.

Advertising 52

Advertising Video Ads Ad Server Cookies 52