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What is a Demand Side Platform (DSP)?

AdvertiseMint

What is a Demand Side Platform (DSP)? A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. DSPs go beyond just purchasing ad impressions.

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Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns

RevX

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. 1) Campaign Management. What are you trying to accomplish?

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What Is a Demand Side Platform (DSP)?

SODP

While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-Side Platform (DSP)? How Does a DSP Work?

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What Is a Supply Side Platform (SSP)? A Guide for Publishers

SODP

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

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Everything You Need to Know About Programmatic Guaranteed

Basis

Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. How Does Programmatic Guaranteed Work? “But

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Programmatic In-App Advertising: What You Need to Know

InMobi

Programmatic advertising uses algorithmic software to handle the placement, auction and sale of digital ad impressions – all in a fraction of a second. This ad call or ad request is made to a publisher’s ad server or mediation platform that sends this request to multiple supply-side platforms (SSPs) and ad exchanges.

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Why we care about adtech: The complete guide

Martech

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms.