Communications Demand Side Platform Impressions Viewability 
SODP
JUNE 27, 2023
While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-Side Platform (DSP)? How Does a DSP Work?
Martech
MARCH 15, 2022
Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. Adtech comprises two primary platforms: demand and supply-side. Demand-side platforms. DSPs automate the ad-buying process by deciding how much to bid on an ad impression in real-time.
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Digiday
JULY 24, 2022
There’s enough demand for cheap, high viewable traffic that MFA publishers can scale these businesses profitably.”. They’re not going to fire any ad tech vendors for selling these impressions. No vendor wants to be just another commodity open auction demand partner. It doesn’t have to be this way.
Basis
APRIL 11, 2023
Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. One study found that by removing impressions that receive less than 0.5 tons of carbon. Two birds, one stone?
Basis
APRIL 11, 2023
Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. One study found that by removing impressions that receive less than 0.5 tons of carbon. Two birds, one stone?
Basis
APRIL 11, 2023
Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. One study found that by removing impressions that receive less than 0.5 tons of carbon. Two birds, one stone?
Basis
APRIL 11, 2023
Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. One study found that by removing impressions that receive less than 0.5 tons of carbon. Two birds, one stone?
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