Martech Series

NOVEMBER 22, 2022

Leading independent platform recognized for the strength of its demand side platform. Adform , the only global, independent, and fully integrated advertising platform built for modern marketing, is honored to accept the award for “Best DSP” from the 2022 Adweek Readers’ Choice: Best of Tech awards.

Demand Side Platform 74

Demand Side Platform eCommerce MarTech Communications 74

Martech Series

OCTOBER 4, 2022

Amazon DSP ad platform continues its growth and expansion by adding a powerful new team member. Cognitiondigital.io, an Amazon Demand-side platform (DSP) for automotive dealers, brands, and ad agencies, today announced the appointment of Nestor Ciprian as Head of Automotive Retail. The cognitiondigital.io

Retail 94

Retail Demand Side Platform Ad Tech Communications 94

Ad Monsters

FEBRUARY 16, 2024

They facilitated communication between supply-side platforms (SSPs), demand-side platforms (DSPs), ad servers, and attribution platforms. In the fast-paced world of digital publishing, cookies once played a pivotal role in enabling seamless functionality across the monetization ecosystem.

Cookies 61

Cookies Ad Server Demand Side Platform Audience 61

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Martech

NOVEMBER 8, 2021

In addition to their storage and organizational capabilities, DMPs make campaigns easier by communicating with customer data platforms (CDPs), demand-side platforms (DSPs), and other marketing technologies.

Entertainment 94

Entertainment Marketing Data Management Platform Demand Side Platform 94

Unruly

MAY 2, 2023

“As audiences diversify their viewing habits – and, in some ways, become increasingly difficult to reach – we are pleased to be partnering with TCL FFALCON to help advertisers tap into these viewers at scale,” said Kenneth Suh, Chief Strategy Officer, Tremor International. So, go on then – be more Unruly. www.unruly.co

Demand Side Platform 52

Demand Side Platform Entertainment Affiliates Education 52

InMobi

SEPTEMBER 27, 2020

vendor, will allow publishers to seamlessly streamline the user consent communication with downstream partners. This has been implemented in two parts: Our latest SDK establishes a communication channel with all leading CMPs and works to transfer the user consent signals (also referred to as TCF strings) across the supply chain.

Demand Side Platform 52

Demand Side Platform GDPR Communications Agency 52

Basis

SEPTEMBER 26, 2023

Here’s how it works: A programmatic guaranteed deal starts with negotiation and agreement between an advertiser and a publisher within a demand-side platform to create a customized deal. “But what does the process of a programmatic guaranteed deal actually look like?”

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Digital Remedy

JUNE 29, 2022

Before migrating to Google Cloud, there were different communications platforms and processes in place across multiple teams within the organization. Digital Remedy first started using Google Cloud services in 2019, with the goal of improving efficiency by streamlining company processes and consolidating applications.

Demand Side Platform 52

Demand Side Platform Impressions Ad Space Conversion 52

Clearcode

JANUARY 22, 2023

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. are changed on the fly to achieve the most personalized communication towards a potential client. How Does a Dynamic Creative Optimization (DCO) Tool Work?

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Ad Monsters

MAY 16, 2022

The main players to consider for SPO analysis are the sellers, the exchanges, and the demand-side platforms (DSPs). Starting with the seller, or app publisher in mobile, each app needs to evaluate and prioritize many sources of demand to optimize its yield. Understanding the Key Players in SPO.

Impressions 80

Impressions Demand Side Platform Ad Server Header Bidding 80

Digital Remedy

JUNE 29, 2022

Before migrating to Google Cloud, there were different communications platforms and processes in place across multiple teams within the organization. Digital Remedy first started using Google Cloud services in 2019, with the goal of improving efficiency by streamlining company processes and consolidating applications.

Demand Side Platform 52

Demand Side Platform Impressions Conversion Ad Tech 52

InMobi

FEBRUARY 23, 2021

This ad call or ad request is made to a publisher’s ad server or mediation platform that sends this request to multiple supply-side platforms (SSPs) and ad exchanges. Next, SSPs or exchanges conduct an auction for all demand-side platforms (DSPs) to bid on available ad placements.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

Martech

MARCH 15, 2022

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms.

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

Clearcode

AUGUST 8, 2023

However, the mathematical protocols of MPC do not attempt to hide the identities of the participants; this can be achieved by adding an anonymous-communication protocol. MPC enhances privacy, as parties can gain insights from the combined data set without exposing their private information.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Digiday

SEPTEMBER 6, 2022

From the agency perspective, Jordan Buning, president of DDM Marketing & Communications, said blockchain technology could become more prevalent as issues like user privacy and control over their data are raised.

Ad Exchange 62

Ad Exchange Agency Demand Side Platform Ad Inventory 62

VideoWeek

AUGUST 5, 2022

CEO Mark Read credited WPP’s “growing capabilities in commerce, experience and technology, our continued strength in media and the resurgence in demand for strategic communications advice from our public relations agencies,” for the strong quarter, as well as significant client wins in Audi, Audible, Danone, and Nationwide.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

Digiday

JULY 24, 2022

No vendor wants to be just another commodity open auction demand partner. A big demand-side platform, for example, could decide not to buy impressions from these sites. But they could decide not to give those vendors anything special on their sites to sell until they do drop MFA sites.

Clickbait 60

Clickbait Advertising Ad Tech Demand Side Platform 60

Martech

OCTOBER 14, 2021

Technologies for sentiment analysis are often a part of this element, as well, since applying these techniques to customer communications — emails, call center transcripts, chatbot conversations — can provide valuable insights into the customer’s mindset.

Machine Learning 108

Machine Learning Marketing Demand Side Platform Display Advertising 108

RevX

MAY 5, 2022

Make sure to get clarity on: Whether the DSP (Demand-Side Platform) will provide not only click but also impression-level transparency? In today’s privacy-led world, rightfully reaching out to your target audience is key to effective communication. How the DSP will assure brand safety? Data Privacy.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Monetize More

JUNE 2, 2022

In this case, an agency may be involved in being the mediator for initiating communication between the publishers and advertisers. Afterward, the publisher’s supply side platform (SSP) sends this bid request to the ad exchange that is determined to display a suitable creative to the user.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But are they relevant to the digital advertising industry?

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

VideoWeek

AUGUST 12, 2022

Demand-side platform The Trade Desk seems to be weathering the ad recession storm for now, reporting in its earnings this week that total revenues were up 35 percent year-on-year in Q2. Mother London has promoted Tom Wong, its head of fame, to head of culture and communications, the agency announced this week.

Advertising 98

Advertising GDPR Banner Healthcare 98

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But are they relevant to the digital advertising industry?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But are they relevant to the digital advertising industry?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But are they relevant to the digital advertising industry?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But are they relevant to the digital advertising industry?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Adtelligent

FEBRUARY 2, 2022

Usually, this information is stored in a data management platform (DMP) or a demand-side platform (DSP). DSP is a platform that helps advertisers manage all automatic media buying processes, including placing ads, bidding, moderation, and all other related activities. What is omnichannel marketing?

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is the Difference Between a Supply-Side Platform and a Demand-Side Platform?

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

InMobi

OCTOBER 9, 2018

Learn More about Mobile In-App Advertising Introducing the Digital Marketing Players in Mobile App Advertising In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. Then this guide is for you.

Advertising 52

Advertising Ad network Ad Ops Banner 52

InMobi

SEPTEMBER 30, 2019

Some down-funnel demand-side platforms ensure marketing are paying only for those that actually use their app. all at one place, and then use this data to communicate with them in a more personalized and relevant way.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Basis

JUNE 10, 2022

For brands going down this route, the classic approach involves forming an internal agency-style trading desk and equipping them with a demand side platform (DSP). They communicate areas for immediate change and align on an action plan, determining next steps and prioritization for training calls.

Agency 61

Agency Media Demand Side Platform A/B Testing 61

Basis

AUGUST 17, 2023

An Example of the All-In Set Up For brands going down this route, the classic approach involves forming an internal agency-style trading desk and equipping them with a demand side platform (DSP). They communicate areas for immediate change and align on an action plan, determining next steps and prioritization for training calls.

Agency 52

Agency Media Finance Demand Side Platform 52

Lemonads

APRIL 29, 2020

So, having monitored the Adcash story for a while now, we've provided a comprehensive review in order to better understand the range of products and services the platform has to offer. Adcash is a well recognised demand-side platform (DSP) , providing mainstream traffic on a global scale. Let’s check out our findings.

Affiliates 52

Affiliates CPA CPM CPC 52

Single Grain

NOVEMBER 13, 2019

Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange. 1) Choose the Right DSP. This is where programmatic creative comes into the picture.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

VideoWeek

APRIL 28, 2023

The Week in Tech MediaMath Renews its Attempt to Find a Buyer Demand-side platform MediaMath has hired investment bank Houlihan Lokey to help it explore strategic options including a sale, something which has been in the works for years, Insider reported this week. And the group said that programme costs fell €19.4

Agency 52

Agency Non-Profit Ad Exchange Media 52

VideoWeek

APRIL 26, 2024

Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-side platform (SSP) and demand-side platform (DSP). The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52