RevX

NOVEMBER 7, 2022

App marketers today have various channels at their disposal. No matter how many channels you use, it's crucial to know how each channel adds value to your business’ bottom line. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Martech

SEPTEMBER 28, 2021

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Why do marketers need identity resolution platforms? What identity resolution platforms do.

Cookies 116

Cookies GDPR Mobile Ads Ad Tech 116

Martech Series

SEPTEMBER 13, 2022

This model uses a performance-based approach as a metric for ad-campaign conversions. As a result, every marketing effort is tied to a dollar amount that determines the value of a lead. How fraudsters are taking advantage of the CPA advertising model. Early signs of ad fraud on your ad campaigns.

CPA 64

CPA Affiliates Conversion Retargeting 64

InMobi

SEPTEMBER 11, 2019

Here’s how to decide which one is right for you. When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? If you have an app business and want new users with a high lifetime value, then a niche DSP with an in-app focus is ideal for you.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Monetize More

NOVEMBER 24, 2022

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. People of all ages, generations, and genders are using their devices wherever they go, some for even for hours per day. The 300×250 ad unit.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Monetize More

DECEMBER 29, 2022

Components of video signals coverage and how to improve. First, let’s understand how to report and assess on your current programmatic health score. For instance: line items, ad units, platforms or apps. App names, Domain. How can I improve the programmatic performance of my inventory?

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape?

First-Party Cookies 116

First-Party Cookies Cookies Impressions Ad Exchange 116

InMobi

DECEMBER 9, 2019

billion market in the U.S. To stay competitive, many pharmacies are increasingly leveraging automation and mobile app technology to provide a more engaging and personal experience for their customers. What kind of a difference do these apps make? And who specifically is using them? Who are these app owners?

Pharmaceuticals 52

Pharmaceuticals Ad Exchange Retail Marketing 52

InMobi

JUNE 12, 2020

With most voters still wary of large public gatherings and facing the lingering effects of the pandemic, mobile is the ideal platform as consumption continues to grow over the past many months. For example, a weather app can provide location information, while a social media app often provides basic demographic information.

Advertising 52

Advertising ROI Cookies Audience 52

Monetize More

OCTOBER 27, 2022

The BETA version is set to change how publishers monetize their websites and reap bigger profits from their ad revenue. In the next five years, the global H5 games market is expected to expand from $832.21 In the next five years, the global H5 games market is expected to expand from $832.21 Start running game ads.

Non-Profit 52

Non-Profit Video Ads Header Bidding Fill rate 52

AdvertiseMint

NOVEMBER 7, 2023

They help publishers monetize their content, maximizing ad revenue through access to a range of ad formats. Whether it’s display ads, video ads, or mobile ads, publishers can choose from multiple ad networks to find the right fit for their ad inventory. How Does an Advertising Network Work?

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Basis

OCTOBER 27, 2023

But further down, below the surface, cookies and third-party data and a web of interconnected platforms and ad networks and publishers and advertisers intertwined to serve targeted ads to customers who had little idea as to why they were seeing them—and even less of an idea of how much of their personal data was being used in the process.

Advertising 52

Advertising Cookies Retail Ad Exchange 52

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. As you seek out the best DSP for your business, consider the needs of your app first. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Monetize More

OCTOBER 6, 2022

Rewarded ads are advertisements that reward users for watching or clicking ads within a game or app in exchange for an in-game reward, such as more lives or more in-game currency (stars, coins, hearts, etc). How Rewarded Video Ads Work? Rewarded video ads are pretty self-explanatory.

Video Ads 52

Video Ads Ad network Click Through Rate Ad Exchange 52

InMobi

NOVEMBER 26, 2019

To meet their main New Year’s resolutions (and to stay on top of their health and fitness goals overall), many people turn to apps. There are hundreds of apps now available to help you keep track of your runs, access workouts virtually, monitor calories and overall stay on top of every element of your health routines.

Mobile Ads 52

Mobile Ads Audience Ad Exchange Education 52

InMobi

APRIL 4, 2019

In-App Programmatic Advertising Explained from A-Z Need programmatic advertising explained to you in layman’s terms? Interested in learning more about the current state of mobile programmatic? Be sure to download our latest report for insights straight from our leading global mobile in-app ad exchange!

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Clearcode

MARCH 13, 2023

While RTB started in web advertising, it has made its way into other digital channels, such as in-app mobile advertising. In this article, we explain what RTB is, how it works and what its introduction to DOOH means for this channel and the players that operate in it. What Is the OpenRTB Protocol?

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Monetize More

APRIL 19, 2023

With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore. Looking to monetize your website or blog?

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Brid.tv

AUGUST 29, 2022

Here’s how to find the right one for your business. What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. In return, publishers get to tap into OTT monetization and generate video ad revenue. Ad Analytics.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Monetize More

DECEMBER 21, 2022

Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app, and mobile advertising. MonetizeMore has identified 10 million dollar generating publisher business models used by online publishers today. Database Marketing. Fancy fails.

Ad network 52

Ad network Audience Header Bidding Ad Exchange 52

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. Whatever the reason, all is not lost. Click here for more information.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

InMobi

SEPTEMBER 30, 2019

How about this guy? This may be great news to the beard aficionados among us, but it’s bad news for the makers of men’s razors. While men used to shave 3.7 While men used to shave 3.7 As a result, between 2014 and 2018, the men’s shaving market contracted by more than 11%.

Marketing 52

Marketing Audience Ad Exchange Agency 52

InMobi

MARCH 5, 2019

Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. How do you choose between them? After all, each mobile DSP has different strengths and capabilities, and it is difficult to name one as the best for everyone. LEARN MORE How do you begin the selection process?

A/B Testing 52

A/B Testing Non-Profit Marketing CPM 52

Smart-Hub

NOVEMBER 1, 2023

Have you noticed how many times a day you usually go online? And each of these media actually has ads built into them. The more opportunities you have in your ad environment, the more deals can happen in your ad exchange. These ads are commonly used in gaming apps, news apps, and content-rich websites.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. So how do programmatic ops teams overcome this monumental task of managing yield with less than efficient ad serving technology? Ad server CPM/Rate. Ad server weight.

Header Bidding 52

Header Bidding Ad Server CPM Fill rate 52

Monetize More

JUNE 22, 2023

Predictive Analytics: Using machine learning, GA4 can provide predictions on future trends in site traffic, empowering you with insights to grow your business proactively. GA4 enables cross-platform tracking, providing a comprehensive view of user behavior on desktop, mobile, and even within your app.

Machine Learning 52

Machine Learning Click Through Rate Conversion Rate Audience 52

VideoWeek

MAY 19, 2023

Data privacy and national security concerns around TikTok have come to the fore in recent weeks, as a number of governments and legislative authorities across multiple countries have banned legislators and civil servants from using TikTok on work devices. But Montana’s complete ban of the app is a first.

Cookies 52

Cookies Non-Profit Agency Media 52

Brid.tv

DECEMBER 21, 2022

Are you an app developer looking to turn your latest mobile game into a source of income? Or perhaps you’re building an OTT app and want to monetize video content? Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Clearcode

MAY 24, 2023

We’ve also built our own header bidding solution — Header Bidding Control Center — that allows companies to manage their Prebid setup via an easy to use UI. vs Prebid Server: Which Option Delivers the Most Ad Revenue? Q&A: How Can You Use Prebid Server to Build an Ad Exchange? websites and mobile apps).

Header Bidding 76

Header Bidding Ad Server Ad Exchange Agency 76

VideoWeek

MAY 5, 2023

Top Stories RTL’s Ad Revenues Hit by Severe Dip RTL Group posted its Q1 financial results this week, reporting a nine percent drop in group revenues year-on-year attributed in large part to a tough TV advertising market. But live streaming isn’t available for regular users. user-generated video) can be considered premium.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

Smart-Hub

JANUARY 2, 2024

We aim to explain how to make money selling ads in detail and consider all the possible nuances. The primary ads type we will discuss is programmatic advertising. When sales happen automatically in a split second, each website visitor sees their unique ads. SmartHub's Features Have No Limits! Please see the image below.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Connects to multiple demand partners and improves app performance.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. How Does a DSP Work? Mobile ads: These are ads displayed on mobile devices.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 The Key Functionalities of a DSP The Key Advantages of a DSP Key DSP Market Drivers Should Companies Build, Rent or Buy a DSP? billion in 2022 and is projected to reach $92.12

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Smart-Hub

DECEMBER 18, 2023

However, you need to know more than the RTB definition to make the most of your ad exchange. How does it work? So, let`s explore the nuances of RTB programmatic advertising and gain insights on how to make the best of it. Publishers offer their ad inventory via ad exchanges (or networks).

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49