Ad Monsters

MARCH 9, 2023

Janelle Faulk’s diversified career in the digital media industry has guided her to her current position as Global Head of Advertising Operations at Bloomberg Media. Faulk spoke with us about her career trajectory, valuable lessons she has learned over the years, and her thoughts on where the industry is headed.

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Audience Media Display Advertising Education 98

Martech

APRIL 5, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Her career path has been “typical” for a marketing technologist in that it’s atypical and results in a specialist who has also done some of everything. A: My career path has been an irregular one, to say the very least.

MarTech 108

MarTech SEO Marketing Communications 108

Martech

APRIL 3, 2024

(She also told us she was an early MarTech subscriber.) Q: You have extensive career experience in email marketing, content and B2B strategy. A: I have kind of a fun career journey. Talk about burying the lead! They would think the press release should be about the opening of a new office, which nobody really cares about.

MarTech 71

MarTech SEO Marketing Communications 71

Basis

APRIL 30, 2024

In March 2024, US employment across advertising, public relations, and related fields reached an all-time high , with ad agencies accounting for the largest portion of these jobs. million joined the US workforce in 2023, and they are forecast to overtake the number of baby boomers entering the workforce in 2024.

Advertising 73

Advertising Education Agency Public Relations 73

Martech

SEPTEMBER 25, 2023

Kath Pay has spent, essentially, her entire career in email marketing — and she still loves it. What happened was I had a client who had a need — we’re talking about 1996 — to do some email marketing, which of course was completely and utterly new. They start to use email. The story begins in New South Wales.

MarTech 111

MarTech Marketing Audience Agency 111

Martech

DECEMBER 18, 2023

Talk about it often and ensure leaders know your process to achieve this. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. If so, did your integrated data contribute?

MarTech 142

MarTech Communications Marketing Data Management Platform 142

Martech Series

SEPTEMBER 28, 2022

She is passionate about people and decided to join Pipefy’s team because of “the purpose and global legacy the company is building.” ” Monique started her career working as a Business Partner for big tech companies such as TIM and Vale. In his career, Sal has seen many successes in process automation.

MarTech 94

MarTech Marketing 94

Martech

FEBRUARY 8, 2024

And martech was about to turn the world on its head. But management started asking us for more. “Go The problem is that technology alone was never going to deliver us effectiveness. Are we as markers about to repeat the same mistakes? Are we as markers about to repeat the same mistakes? It was the early aughts.

MarTech 119

MarTech Marketing SEO CPC 119

Martech

FEBRUARY 6, 2024

Think of all the well-documented changes lockdown brought about — in our already digitally-connected culture anyway. Many of us were now working remotely too which could mean passing from channel to channel, device to device, and seamlessly from work to personal matters and back again. Hence, with apologies, phygital.

Marketing 116

Marketing Machine Learning MarTech Media 116

VideoWeek

APRIL 25, 2024

One has come about more recently with the explosion of CTV, and it’s that convolution of the marketplace, that sort of long tail that we now have within the CTV advertising world. What CTV also allows us to do is to layer in more data-driven targeting, especially using first-party data.

Audience 64

Audience Advertising Agency Ad network 64

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO.

eCommerce 105

eCommerce Healthcare MarTech Marketing 105

Martech

APRIL 15, 2024

I ended up meeting my husband here and staying and developing my career. Q: Although you’ve spent most of your career in Florida, you also worked as a digital marketing manager at 3M in Brazil for some time. Q: The CDP, then, collects data about consumers rather than the businesses you’re selling to? A: Exactly.

eCommerce 101

eCommerce MarTech Retail Fashion 101

Martech

JULY 27, 2023

Jen Bergren has been breaking down HubSpot releases for us since May 2022. We spoke to her about her martech journey. A: Yes, my first career was graphic design. It was really fast-paced, high-value work, so a lot of tight deadlines, a lot of content management, use of templates, approval processes.

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Agency MarTech Marketing Media 90

OpenX

JANUARY 9, 2024

Impressively, OpenX earned at least one award for each of the US cities in which we operate an office. To learn more about working at OpenX or to view open roles, visit www.openx.com/careers.

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Impressions 52

Advendio

FEBRUARY 28, 2023

Matthew’s extensive experience in both sales and the ad tech industry make us delighted to welcome him to our team and utilize his expertise to further ADvendio’s expansion. We caught up with Matthew to learn more about his background, experience, and what he is looking forward to in his new role.

Ad Tech 69

Ad Tech Media Video Ads Agency 69

Martech

JANUARY 23, 2024

The company uses proprietary in-house automation technology, as well as Keep Book, a technology used by its processing centers to process approximately 200,000 books per day. The holidays were a really strong season for us,” said Barbara Hagen, VP of sales and marketing for ThriftBooks.

eCommerce 105

eCommerce Brand Awareness MarTech Media 105

Seth Godin

SEPTEMBER 3, 2023

No one else should tell us what flavor of ice cream we prefer, or what career to choose. We use buzz, hype and status to make decisions without statistics or peer-review. To put it into widescale practice, we need to think hard about the impact of millions of decisions, often made without clarity or perspective.

Pharmaceuticals 114

Pharmaceuticals Marketing 114

Martech

DECEMBER 28, 2023

Each of those areas is being impacted by the incredible pace of change brought about by AI. Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs). The consumer profiles were generated by ChatGPT.

eCommerce 104

eCommerce MarTech Conversion Marketing 104

Martech

JANUARY 16, 2024

“We have a whole bunch of state and non-state actors who would love nothing more than to completely screw over the US election process and the tools that you use to build these generative deceptions are freely available. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

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MarTech Education Marketing Advertising 97

Martech

JUNE 15, 2022

One of the myths about the tech sector is that it’s a meritocracy, where people are primarily judged and rewarded on ability. Women earn an average of 30% less than men in martech jobs at all levels, according to our Salary and Career Survey. Read next: Salary and Career: Julia Monahan gets the data to support the hunch.

MarTech 96

MarTech Marketing 96

Martech Series

NOVEMBER 16, 2022

Jill Ransome, CMO at Jitterbit talks about a few new-age marketing principles that brand marketers should make a priority: _. Welcome to this MarTech Series chat, Jill, tell us more about your B2B marketing journey and your time as CMO at Jitterbit…. I have been in marketing my entire career—over 25 years ( ouch!

MarTech 104

MarTech Retail Communications Marketing 104

Ad Monsters

FEBRUARY 24, 2023

To honor his legacy and the history he continues to make, we chatted with him about his career in digital media and ad tech, the benefits of investing in BIPOC media, and his mission to uplift the Black community. Started From the Bottom Andrew Byrd: How did you start your digital media and tech career?

Media 98

Media Ad Tech Fashion Entertainment 98

Ad Monsters

MAY 9, 2023

With a career covering the gamut of every aspect of ad tech, Glenda Bautista-Baker, Senior Director of Product, PMC, is a shapeshifter of sorts. She is now stepping into a new era in her career, one that started with a tale of misfortune. She is now stepping into a new era in her career, one that started with a tale of misfortune.

Ad Tech 98

Ad Tech Banner Media Advertising 98

Martech

DECEMBER 23, 2021

Well here we are about to do the same to 2021 and I wish we were going out on a healthful high note. The Future of Work is a 60 Year Career.” What happened to the utopian dream of technology taking over the hard work and letting us put our feet up? Good morning, Marketers, and here we are again. Editorial Director.

MarTech 110

MarTech Marketing 110

Martech

DECEMBER 22, 2021

So I might be asking a lot from you now, but take a minute to think about where you’ll be this time next year. Everybody has been talking about digital transformation this, fluidity that, agility here, pivoting there, and we’re all just trying to get the next campaign out the door and make our numbers for the year.

Marketing 139

Marketing Retail MarTech Audience 139

Martech

NOVEMBER 27, 2023

When you look at the actual values of HubSpot, they talk about that good for the bottom line is also good for their customers — and they say that they’ll succeed with a soul,” said Uhrman. Much of [Wambach’s] speech inspired us to create a different model,” Portman said in an interview with The Guardian.

Education 99

Education MarTech Marketing 99

More About Advertising

OCTOBER 7, 2022

One School launched in the US in 2020 as a free online alternative to ad schools to provide new career opportunities for creative Black individuals and make agency and brand creative. The post WPP brings One School for Black creatives to the UK first appeared on More About Advertising. Initially there are 15 places.

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Agency Advertising Finance 59

Ad Monsters

MARCH 8, 2023

Crystal Foote, an award-winning marketing professional and entrepreneur, learned that two decades into her career. Both a creative and analytical thinker, Foote sustained a diversified advertising career working with a wide range of clients, from Fortune 500 companies to small businesses. Can you tell me about the business?

Ad Tech 98

Ad Tech Machine Learning Audience Advertising 98

Martech

FEBRUARY 23, 2024

How do we engage visitors when we know so little about them? Dig deeper: Why marketers should care about customer journey orchestration Segmentation and journey-building With a foundation of meticulously tagged assets, we can embark on the next, nuanced phase of our personalization strategy, segmentation and journey building.

Audience 101

Audience A/B Testing Machine Learning MarTech 101

Martech

DECEMBER 28, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Ask the CEO/CMO why she wants you to use AI? AI is all about taking risks.

MarTech 105

MarTech Marketing Communications 105

Martech

JUNE 13, 2022

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. He’s the paid marketing manager at a medium-sized US company. He’s in his late 20s and has been in marketing for about nine years. What do you like about it? There’s a lot more about it.

eCommerce 97

eCommerce Entertainment Retail Communications 97

Ad Monsters

SEPTEMBER 16, 2022

Best Career Advice: Bet on yourself. Best Career Advice: Set a goal — it’s ok if it’s “too” ambitious. Abraham strives to amplify the voice of Spanish speakers everywhere, creating environments for Hispanics in media to learn, grow and accelerate in their careers. Be supportive and try to just listen.

Ad Tech 98

Ad Tech Ad Ops Media Communications 98

InMobi

NOVEMBER 7, 2022

In this candid conversation with us, he talks about the InMobi culture that enables freedom to be entrepreneurial and the growth mindset that drives us forward. “Thinking without constraints allows us to come up with a lot more ideas that we may not otherwise,” he adds.

Conversion 52

Conversion 52

Martech

APRIL 11, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Dig deeper: MarTech Salary and Career: Saidah Abdulhaqq on the making of a unicorn We grew the business from three people up to like 30 and got acquired by the Allant Group. Q: What do you like about your job?

MarTech 89

MarTech Marketing 89

InMobi

APRIL 26, 2023

Learn more about her and what made her join InMobi. Tell us about your role and responsibilities at InMobi I am the Country Manager for InMobi in Australia and New Zealand (ANZ). What led you to a career in ad tech? I had known a couple of people from my career who had joined InMobi.

Ad Tech 52

Ad Tech Media Marketing Agency 52

Basis

JUNE 1, 2022

People are reevaluating the kind of work they want to do each day and shifting their careers to match those needs. Case in point: an analysis from Pew Research found that 53% of employed US adults who quit their jobs in 2021 changed their fields or occupations at some point that year. Claire Keating: By Way of Agency Life.

Ad Tech 77

Ad Tech Non-Profit Agency ROI 77

Martech

APRIL 26, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Q: What has your career path been? A: I actually freelanced the first five years of my career. I actually started my own agency back in 2017, and then about 2020 I was like, you know what? I’m done.

MarTech 84

MarTech SEO Audience Education 84