Clearcode

SEPTEMBER 20, 2023

billion by 2029. Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting. An example of integration between a DSP and a DMP is to gain audience extension. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

VideoWeek

JUNE 27, 2024

This includes introducing sign-in for all users and improving content recommendations, in order to make the streaming service more relevant, particularly for new and young audiences. By 2029, the broadcaster aims to have 7,000 hours of content on the BVOD service, while 50 percent of all non-live content will debut on RTÉ Player.

Entertainment 64

Entertainment Audience Communications Media 64

Ad Monsters

MAY 27, 2024

Reaching the right audience at the right moment is critical to business success. This technology can ensure your ads will be seen by the right audience in the right context. In 2020, it constituted 77.04%, in 2023 – 81.06%, and in 2029, it’s projected to reach 84.92%. and decides on a budget.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

Ad Beat

AUGUST 23, 2024

Read on to learn about their spending strategies, ad networks , publishers, and the creatives and landing pages they use to reach, engage, and convert audiences. Significantly, Guinness says it saw a 24 percent uptick in female customers in 2023 , so it seems they’re actively courting a different audience as part of their growth plans.

Food 81

Food Brand Awareness Audience Video Ads 81

Basis

AUGUST 21, 2024

trillion in spending power by 2029, the time for brands and marketers to begin understanding these young consumers is, well, now. Though marketing to Generation Alpha might seem like a far-off reality (after all, wasn’t it just yesterday we started to talk about connecting with Gen Z ?), With Gen Alphas forecast to amass $5.46

Media 105

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VideoWeek

DECEMBER 16, 2022

Adform has announced a partnership with Comscore to provide cookieless targeting, measurement and frequency capping using Comscore Predictive Audiences. ITV Draws Record Audience for England’s World Cup Defeat. ITV drew record audiences for the World Cup Quarter Final match between England and France.

Media 98

Media Audience Retail Agency 98

MNTN

DECEMBER 10, 2024

between 2024 and 2029 , making for a market valued at over $429 billion. The good news is, you can maintain marketing efficiency while keeping your audience engaged by using a proven OTT advertising strategy. As such, a great OTT marketing strategy can ensure your message lands in front of the ideal audience at the right time.

Advertising 52

Advertising A/B Testing Viewability Data Management Platform 52

MNTN

DECEMBER 10, 2024

between 2024 and 2029 , making for a market valued at over $429 billion. The good news is, you can maintain marketing efficiency while keeping your audience engaged by using a proven OTT advertising strategy. As such, a great OTT marketing strategy can ensure your message lands in front of the ideal audience at the right time.

Advertising 52

Advertising A/B Testing Viewability Data Management Platform 52

Basis

FEBRUARY 22, 2023

That high school-aged population is significantly smaller than it has been historically—with the number of 18-year-olds expected to decrease by 15% from 2025 through 2029—hence the looming drop-off, or “cliff,” which experts predict will take hold in 2025. The problem?

Education 52

Education Marketing Audience Machine Learning 52

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. Some are already handling tasks like audience targeting, bid optimization, and content creation. Thats already here. Expert Tip: Balance your strategy.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. Some are already handling tasks like audience targeting, bid optimization, and content creation. Thats already here. Expert tip: Balance your strategy.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. Some are already handling tasks like audience targeting, bid optimization, and content creation. Thats already here. Expert tip: Balance your strategy.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

MNTN

FEBRUARY 11, 2025

user penetration in the United States an amount that is projected to climb to three out of every four customers by 2029. Advantages of AVOD Advertising video-on-demand models offer the following benefits: Wider Audience Reach Monthly subscriptions can be a barrier to reaching audiences. AVOD currently offers 71.7% What Is AVOD?

Advertising 52

Advertising Audience Impressions Ad Inventory 52

VideoWeek

FEBRUARY 28, 2025

Discovery (WBD) saw its ad revenues fall 7 percent YoY in 2024, citing domestic linear audience declines, and reporting that the linear TV ad market is deteriorating faster than expected. Those chosen channels will be measured across Barbs existing panel and included in its daily audience reporting, with the go live planned for Q3 this year.

Media 52

Media Marketing Agency Brand Lift 52

Brid.tv

MAY 14, 2025

Ever since social media apps like TikTok took the world by storm, weve been hearing about the importance of short-form video content in reaching and engaging audiences. Predictions indicate that the user penetration rate will exceed 20% by 2029, amounting to 1.7 Not necessarily. billion worldwide users.

Real Estate 52

Real Estate Audience Ad Server Video Ads 52

VideoWeek

AUGUST 25, 2023

The measurement company says this will allow for more accurate measurement, particularly for shows which draw smaller audiences (where it was previously possible than none of Nielsen’s panellists tuned in, resulting in a zero rating). The analysts forecast TV and film revenues to reach $82 billion in 2029, up from $74 billion in 2023.

Media 52

Media GDPR Retail Agency 52

Smart-Hub

APRIL 29, 2024

Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content. This data is also full of other possibilities, and marketers can use it in the following ways: Expanding the set of user data; Overcoming registration barriers; Audience segmentation and contextual targeting.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Smart-Hub

MARCH 19, 2024

As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Display ads can also be an effective solution if it is essential to target a niche audience. Driving high-quality traffic, educating the audience, and gaining their trust. Not really. SmartHub's Features Have No Limits!

ROI 64

ROI Native Advertising Ad Exchange Banner 64

VideoWeek

SEPTEMBER 22, 2023

The platform uses machine learning algorithms to develop audiences based on product preferences, demographic information and browsing history, the company said. But most growth is going to digital players, with TV facing challenges relating to declining linear audiences and the ongoing Hollywood strikes. and W9 reality shows.

Media 52

Media Agency Advertising Machine Learning 52

VideoWeek

JANUARY 5, 2024

GroupM says it hopes to evolve streaming and CTV advertising beyond traditional 30-second formats, developing new offerings which enhance connections with audiences and drive measurable results. In October, DAZN secured the rights to show all Serie A games in Italy until 2028/2029 for €700 million per year.

Media 52

Media Cookies Entertainment Agency 52

VideoWeek

OCTOBER 1, 2022

Advertisers can reduce waste and help ensure that relevant ads are delivered to the right audiences across devices.”. OpenID is designed to unify audiences across linear and digital environments, giving advertisers a better understanding of reach, more control over frequency, and better targeting capabilities.

Agency 52

Agency Media Non-Profit Retail 52

VideoWeek

AUGUST 19, 2022

“When setting up your guaranteed deal, you can now choose a specific age and gender demographic, like adults ages 18 to 49, and pay only for the ad impressions that reach your target audience as measured by Nielsen DAR,” Google said in a blog post. US Broadcasters Land $7.5 Billion College Sports Deal. CBS, NBC and Fox have agreed a $7.5

Media 52

Media Ad Tech Agency eCommerce 52

VideoWeek

DECEMBER 1, 2023

Hawk Brings Samba TV Geodata to DSP Hawk has announced a partnership with measurement provider Samba TV, to bring geo-audience data to Hawk’s demand-side platform (DSP) in France, Germany and the UK. Big Six SVOD Services to Near One Billion Subscribers by 2029 Global SVOD subscriptions will grow by 321 million to reach 1.79

Media 105

Media Entertainment Cookies Agency 105

Basis

DECEMBER 13, 2024

trillion in spending power by 2029. Here, learn how Gen Alpha is poised to transform the ways advertisers connect with their audiences, and see what marketers can do to set themselves up for success.

Cookies 98

Cookies Media Advertising Agency 98

VideoWeek

DECEMBER 9, 2024

Age restrictions on Instagram and other social media apps could also lead to increased spend on gaming, music and streaming TV, according to GroupM, as ways to reach younger audiences without being tied to the volatile regulatory environment. percent of total TV revenue by 2029. percent in 2024 and 3 percent in 2025.

Retail 52

Retail Media Advertising Audience 52

VideoWeek

JUNE 13, 2025

The broadcaster is also launching ‘ITV YouTube Affinities’, using Google’s audience and search data to target ads on ITV’s content. percent compound annual growth rate between 2024-2029. Again outcome measurement plays a role here, as the two will use brand lift studies to measure impact. Read more on VideoWeek.

Media 52

Media Pharmaceuticals Ad Tech Retail 52