Smart-Hub

APRIL 29, 2024

Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content. There have been discussions for several years that Google would discontinue support for cookies. So, you still have some time to decide how to proceed. Build Your Profitable Ad Exchange Business With Us!

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VideoWeek

JANUARY 5, 2024

GroupM says it hopes to evolve streaming and CTV advertising beyond traditional 30-second formats, developing new offerings which enhance connections with audiences and drive measurable results. For those users, third-party cookies will now be blocked by default. Read more on VideoWeek. percent YoY, and could climb 14.1

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VideoWeek

SEPTEMBER 22, 2023

The platform uses machine learning algorithms to develop audiences based on product preferences, demographic information and browsing history, the company said. But most growth is going to digital players, with TV facing challenges relating to declining linear audiences and the ongoing Hollywood strikes. and W9 reality shows.

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Clearcode

SEPTEMBER 20, 2023

billion by 2029. Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting. An example of integration between a DSP and a DMP is to gain audience extension. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026.

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VideoWeek

DECEMBER 16, 2022

Adform has announced a partnership with Comscore to provide cookieless targeting, measurement and frequency capping using Comscore Predictive Audiences. ITV Draws Record Audience for England’s World Cup Defeat. ITV drew record audiences for the World Cup Quarter Final match between England and France.

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VideoWeek

AUGUST 19, 2022

“When setting up your guaranteed deal, you can now choose a specific age and gender demographic, like adults ages 18 to 49, and pay only for the ad impressions that reach your target audience as measured by Nielsen DAR,” Google said in a blog post. US Broadcasters Land $7.5 Billion College Sports Deal. CBS, NBC and Fox have agreed a $7.5

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VideoWeek

DECEMBER 1, 2023

” Google Doubles Down on Cookie Deprecation Deadline Google is committed to removing cookies from Chrome at the end of 2024, the company’s VP of global advertising told Digiday this week. One percent of cookies will be gone in January 2024, said Dan Taylor, providing a “real world testing environment” for advertisers.

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