PubMatic

MAY 14, 2025

The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demand side platforms (DSPs), agencies, and brands. The report forecasts that this will climb to $270 billion annually by 2025. Consumer spend on apps is still increasing.

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Digiday

MAY 13, 2025

It’s been a year of tumult for the advertising industry’s largest independent demand-side platform thus far in 2025. Developments have ranged from novel surprises in its mergers and acquisitions activity to infuriating U-turns to outright devastating judgments outside of its control (see below).

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MNTN

JANUARY 6, 2025

This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies. The post OTT Advertising: Guide to Over-The-Top Ads (2025) appeared first on MNTN. What is OTT Advertising? Request a demo today to speak to an expert.

Advertising 52

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Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Column6, an innovative connected TV (CTV) platform, announced it has integrated FreeWheel’s Beeswax bidder technology to optimize campaigns across Column6 supply. By 2025, the U.S.

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illumin

AUGUST 30, 2024

Spotify is also addingan Audience Manager tool (set to release in early 2025) that will offer a advertisers a dedicated place to manage their saved audiences. News of the rebrand comes after Spotify announced its partnership with Yahoo and its demand-side platform (DSP).

Ad Tech 52

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Digiday

APRIL 10, 2025

Related Insights The Programmatic Publisher The outlook for ad tech M&A in 2025 Read More Earlier this week, Digiday reported that parties were trying to engineer a divestment of Yahoos demand-side platform, but who would buy such an asset, especially in this market?

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Single Grain

APRIL 29, 2025

will drop below 80% in 2025, down from over 85% in 2023. The reasons why are compelling: rising CPCs on Google platforms, changing consumer behaviors, and the emergence of specialized alternatives that deliver superior performance for specific audience segments. Google’s dominance in paid media is starting to show cracks.

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Playwire

FEBRUARY 10, 2025

2025 Supply Path Optimization (SPO) Trends There are several key trends in defining what should be included in any publishers supply path optimization strategy this year:

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Demand Side Platform 52

Digiday

SEPTEMBER 20, 2022

The second most important e-commerce and retail media player behind Amazon, Walmart Connect struck partnerships with both Snap and TikTok to offer their ad avails through its demand-side platform. trillion in spending power by the Gen Z and millennial audiences that make up the lion’s share of those two social platforms’ users.

Retail 68

Retail Demand Side Platform Manufacturing Media 68

VideoWeek

NOVEMBER 28, 2022

These ads will be sold via Yahoo’s own demand-side platform. “This partnership is a big step toward achieving our goal of generating $1 billion in ex-TAC by 2025,” he said. Revenues from these ads will be split between the two companies – the exact split hasn’t been disclosed.

Native Advertising 59

Native Advertising Demand Side Platform Ad Tech eCommerce 59

VideoWeek

AUGUST 23, 2024

Netflix to Launch In-House Ad Tech Next Year Netflix has announced that its in-house ad tech platform will be tested in Canada in November and launched globally in 2025. Venu was initially due to launch in the next few months, but the ruling delays the release until 2025 or later. percent, reaching $11.1

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VideoWeek

AUGUST 8, 2023

The group also announced plans to cut 1,000 jobs by 2025, with 700 layoffs in the publishing division, and 300 in other RTL Deutschland businesses. And in June the company announced a partnership with US demand-side platform The Trade Desk to bring programmatic buying to connected and linear TV, across multiple markets.

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Ad Monsters

AUGUST 8, 2024

As Google’s Android Privacy Sandbox gears up for its anticipated 2025 launch, mobile marketers need to stay ahead of the curve. Discover how the Android Privacy Sandbox will transform mobile marketing with insights from Remerge’s Luckey Harpley.

Marketing 52

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VideoWeek

AUGUST 5, 2022

Discovery aims to reach 130 million global subscribers by 2025. Apple is hiring for a role to help build a demand-side platform, according to a job posting first seen by Digiday , suggesting the company is planning to ramp up its own ad sales business. Warner Bros.

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VideoWeek

MARCH 14, 2025

The news has implications for demand-side platform The Trade Desk, whose in-development CTV operating system Ventura had reportedly signed up Sonos as its first hardware client. 1, saw a 17 percent YoY increase in viewing hours in February 2025, according to the German broadcaster. Read more on VideoWeek.

Food 52

Food Ad Tech Media Agency 52

Adtelligent

FEBRUARY 2, 2022

Usually, this information is stored in a data management platform (DMP) or a demand-side platform (DSP). DSP is a platform that helps advertisers manage all automatic media buying processes, including placing ads, bidding, moderation, and all other related activities.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Clearcode

OCTOBER 21, 2024

April 23, 2024 : Google postponed phasing out third-party cookies till early 2025. The enforced cookieless environment was to shorten the lives of platforms explicitly leveraging data stored in third-party cookies, i.e., demand-side platforms (DSPs), ad exchanges, and data management platforms (DMPs).

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Adtelligent

JULY 19, 2022

billion by 2025. It can be done directly or through respective advertising software, such as Demand Side Platforms or DSPs. Mobile advertising is often used together with other advertising channels to gain maximum results. Importance.

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Advertising Video Ads Banner Display Advertising 98

Lemonads

NOVEMBER 29, 2020

Ad spending is expected to show an annual growth rate of 4.8%, resulting in a projected market volume of US$12,865m by 2025. DSPs, (demand-side platforms) which facilitate the process of buying ad inventory on the open market, provide the ability to reach your target audience due to the integration of DMPs (data management platforms).

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Monetize More

MAY 16, 2023

According to industry experts , the revenue for CTV advertising is projected to grow at a compound annual growth rate (CAGR) of over 20% from 2020 to 2025. CTV advertising is a rapidly growing segment of the digital advertising industry, with a projected CAGR of over 20% from 2020 to 2025.

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Ad Inventory Entertainment Audience Advertising 52

VideoWeek

MARCH 17, 2023

RTL expects growth to continue, targeting full year revenues of €3 billion for Fremantle in 2025. UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.” percent year-on-year.

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VideoWeek

MAY 24, 2024

Rather than delivering the same ads to 24 different MENA countries, beIN will use the Synamedia Iris addressable advertising platform to target local audiences. The service is initially available in Morocco, Saudi Arabia, UAE, Iraq and Lebanon, with plans to extend the capabilities to beIN’s streaming services in 2025.

Media 52

Media Retail Ad Server Ad Inventory 52

VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings. percent, with online ad revenues forecast for 12.7

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VideoWeek

FEBRUARY 23, 2024

The Trade Desk Integrates Ad Fontes Media Ratings to Direct Spend Towards Quality Journalism The Trade Desk has integrated media ratings data from Ad Fontes Media, a company that gauges bias and reliability of news sources, into its demand-side platform (DSP).

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VideoWeek

DECEMBER 8, 2023

It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. All three contracts start in January 2025 and run for three years. The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023.

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Video Ads Media Agency Ad Tech 52

VideoWeek

FEBRUARY 16, 2024

Adform Joins Science Based Targets Initiative for Carbon Reduction Adform, a demand-side platform (DSP), has joined the Science Based Targets initiative (SBTi), aligning the DSP with the group’s near-term emission reduction targets.

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Marketing Dive

JUNE 18, 2025

Published June 18, 2025 Peter Adams Senior Reporter post share post print email license Amazon and Roku, long rivals in CTV hardware, are partnering to provide advertisers with what they claim is unmatched authenticated audience reach in the key U.S. in 2025 to hit $33.48 CTV ad spending is expected by eMarketer to grow 16.8%

Advertising 66

Advertising Retail Ad Tech Cookies 66

Marketing Dive

JUNE 17, 2025

Published June 17, 2025 Chris Kelly Senior Reporter post share post print email license Disney Advertising and Amazon Ads today integrated Disney's Real-Time Ad Exchange (DRAX) and Amazon DSP. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

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Cookies Ad Exchange Agency Ad Tech 64

VideoWeek

NOVEMBER 8, 2024

Trade Desk Posts Q3 Revenue Jump The Trade Desk, a demand-side platform (DSP), reported a 27 percent jump in Q3 revenues, and projected Q4 revenues above Wall Street expectations. percent YoY during fiscal Q1 2025, the US broadcaster reported on Monday. Tubi and Political Ads Drive Fox Revenues Fox revenues gained 11.13

Ad Tech 52

Ad Tech Media Agency Audience 52

VideoWeek

DECEMBER 13, 2024

The new corporate structure is expected to be in place by mid-2025. ” FreeWheel Launches Performance Tools for its Beeswax DSP Video tech firm FreeWheel has launched a Performance Suite for its demand-side platform (DSP), Beeswax. percent growth in 2025. ” The Week in TV MFE Secures 3.4

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Ad Tech Media Brand Lift Audience 52

InMobi

DECEMBER 13, 2019

There’s a reason Grand View Research predicts the in-app mobile ad market to grow by a compound annual rate of more than 19% between 2019 and 2025. Rise of specialized DSPs: Consolidation continues to happen among omnichannel demand-side platforms (DSPs). Does it all fall off a cliff in 2020? Answer: likely not.

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Advertising Banner Marketing Rich Media 52

VideoWeek

DECEMBER 1, 2023

The sale forms part of a rescue plan for the struggling business, which also confirmed moves to exit the Baltic and Polish markets by summer 2025. Based on Samba TV’s automatic content recognition (ACR) data, advertisers on the Hawk platform can optimise campaigns in specific areas across media channels. billion worth of debt.

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Media Entertainment Cookies Agency 105

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. The billionaire swept in with a $4.3

Retail 52

Retail Non-Profit Media Healthcare 52

VideoWeek

OCTOBER 25, 2024

The Trade Desk is signed up as the first demand-side platform (DSP) partner for the product, which is known as Spotify Ad Exchange or SAX internally. Havas Net Revenues Fall in Q3 Vivendi-owned agency group Havas saw net revenues fall by 0.6 percent year-on-year in Q3, Vivendi’s earnings update revealed this week.

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Ad Exchange Ad Tech Video Ads Agency 52

VideoWeek

OCTOBER 7, 2022

“The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.” . “In programmatic advertising, premium inventory access is drawing almost equal excitement,” said the report.

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VideoWeek

JULY 7, 2023

The Week in Tech MediaMath Files for Bankruptcy MediaMath, a demand side platform, filed for Chapter 11 bankruptcy last Friday. Alongside this, growth in Western Europe is also a driver, with the region set to represent around 20 percent of global OTT subscription revenues by 2025.”

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Single Grain

DECEMBER 6, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”.

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