MNTN

FEBRUARY 18, 2025

For the growing landscape of Connected TV (CTV) advertising , 2025 is poised to be its biggest year yet. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. Bitrate: 8 MBps recommended File type: Video: H.264,

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

AdvertiseMint

DECEMBER 21, 2024

As we approach 2025, TikTok is expected to undergo significant transformations, particularly in its advertising strategies. Brands are likely to adopt more personalized content tools, creating highly targeted ads that cater to a diverse audience. It’s also headed to the Supreme Court about a possible ban.

Advertising 52

Advertising ROI Entertainment Video Ads 52

Basis

MAY 7, 2025

With billions of players across the globe, and particularly strong traction with younger audiences, the in-game advertising opportunity is a massive oneyet its still flying under the radar for many media buyers. Gaming is an underutilized advertising channel Gaming offers broad reach with engaged audiences across generations.

Audience 52

Audience Advertising Entertainment Media 52

VideoWeek

JANUARY 6, 2025

“Reflecting the ongoing success of the channels audience transition to streaming, next year sees the launch of 5, a new parent brand for our linear, digital and streaming audiences. “In 2025 our focus will remain on offering advertisers a truly convergent opportunity across this vast ecosystem,” says Sears.

Video Ads 52

Video Ads Entertainment Audience Advertising 52

Adweek

JUNE 13, 2025

At MarkeTeam.ai, for example, purpose-built Al marketing agents now autonomously: research markets and audiences, plan and build multi-channel strategies, create and publish engaging content, optimise spend and performance, and deliver tangible results against agreed KPIs.

Shipping 276

Shipping Media Video Ads Marketing 276

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 By Aaron Baar post share post print email license Jack in the Box teamed with entertainer T-Pain for a limited-edition Munchie Meal that is being promoted across Fortnite and Twitch. About a third of the chain’s late-night audience and T-Pain’s fans identify as gamers, per data cited in release details.

Entertainment 102

Entertainment ROI Agency Retail 102

Martech

JANUARY 22, 2025

Instagram ads were up 20% YoY during the 2024 holidays. Marginal sums were also spent on Messenger and Audience Network. A third (32%) of all Amazon ad investment in 4Q was in the demand-side platform (DSP), versus 68% of investment in the Amazon Ad Console. Instagram was 35%. Amazon DSP. Processing.

CPM 114

CPM Demand Side Platform Impressions Media 114

MNTN

JANUARY 8, 2025

With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2025. Television advertising refers to commercial television spots to promote products, services, or brands to a broad audience. Great TV ads are a core component of demand generation , if not the most important aspect altogether.

Advertising 52

Advertising Marketing Audience Conversion 52

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

PubMatic

MAY 14, 2025

According to Sensor Towers 2025 State of Mobile report, global in-app purchase (IAP) revenue across iOS and Google Play reached $150 billion in 2024 – a 13% year-over-year increase and the highest growth rate since 2021. The report forecasts that this will climb to $270 billion annually by 2025.

Education 98

Education Demand Side Platform A/B Testing Viewability 98

Single Grain

MAY 12, 2025

TikTok’s algorithm is a feedback-driven system that delivers relevant content to users, keeping audience members engaged. This powerful discovery engine means brands can reach new audiences without relying on existing follower counts or paid promotion. The era of prioritizing reach over relevance is firmly behind us.”

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

VideoWeek

APRIL 28, 2025

US CTV ad spend growth rebounded in 2024 after a relatively slow 2023, according to IAB’s 2025 Digital Video Ad Spend & Strategy Report, driven by the end of the actors’ strike, a surge in live sports streaming and increased buying via self-serve tools. billion in total.

Video Ads 59

Video Ads Media Audience Advertising 59

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 Peter Adams Senior Reporter post share post print email license Pepsi is taking a dig at its chief rival's iconic "Share a Coke" campaign. Company Announcements View all | Post a press release Why do people REALLY run in 2025? © 2025 TechTarget, Inc. 3, 2024 Michael M.

Food 88

Food Cookies Pop-Up ROI 88

Digiday

JUNE 27, 2024

As marketers increase their investments in video, they’re seeking increasingly effective methods and channels to reach their target audiences. One approach successful teams are using is video ads in mobile games. Essentially, video is video, no matter where it appears.

Video Ads 82

Video Ads Entertainment Audience Media 82

Basis

MARCH 17, 2025

Growth in programmatic spend share is going to CTV devices, at the cost of desktop and mobile ads. Video ad pricing sharply rose as the elections came to a close. Some of the top inventory suppliers in programmatic channels primarily serve ads on CTVs.

Advertising 94

Advertising CPM Impressions Video Ads 94

illumin

DECEMBER 3, 2024

Aim for quality over quantity, targeting only the most relevant audiences. Focus on Carbon-Neutral Data Centers: Brands can partner with ad tech vendors and media platforms that utilize renewable energy in their data centers. Use More Energy-Efficient Ad Formats: Some ad formats consume more energy than others.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Single Grain

APRIL 25, 2025

By Single Grain Team | April 10, 2025 Connected TV (CTV) advertising has transformed from an emerging channel to a cornerstone of modern advertising. As streaming platforms dominate, brands that master CTV advertising gain a powerful advantage in reaching engaged audiences with precision targeting and measurable results.

Machine Learning 52

Machine Learning Audience Brand Lift Conversion Rate 52

illumin

AUGUST 30, 2024

Part of this overhaul includes renaming its advertising hub from “ Spotify Ad Studio ” to “ Spotify Ads Manager, ” which the company did in July 2024. Spotify also introduced new ad formats, including video, and more expansive audience targeting. However, Spotify faces a major challenge in maximizing ad revenue.

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

Adweek

JUNE 16, 2025

While audio accounts for 25% of time spent with media, it sees just 8% of ad investment, according to WARC’s 2024 report. One key barrier, Collins said, is the creative lift required to produce a range of audio assets, such as variations in voice, message, and creative to reach different audiences. “A

Media 227

Media Agency Video Ads Advertising 227

VideoWeek

MAY 6, 2025

Digital Video Ad Spend Overtakes Linear TV in US Digital video ad spend surpassed linear TV in the US last year, according to the IAB, rising from 29 percent of total video spend in 2020, to 51 percent in 2024. percent of total ad-supported TV viewing. percent YoY during Q1 2025.

Advertising 52

Advertising Video Ads Ad Tech Agency 52

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 Sara Karlovitch Staff Reporter post share post print email license A switch to cans reflects the growing importance of the convenience store market to Smirnoff Ice. billion for the first half of fiscal year 2025, a 0.6% Company Announcements View all | Post a press release Why do people REALLY run in 2025?

Cookies 65

Cookies ROI Retail Agency 65

Marketing Dive

JUNE 12, 2025

Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner An article from Dive Brief E.l.f. Published June 12, 2025 Jessica Deyo Editor post share post print email license E.l.f.'s

Cookies 65

Cookies Pop-Up ROI Retail 65

illumin

JULY 23, 2024

Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences. billion USD by 2025. Location-based AR Location-based AR is a variant of markerless AR. billion by 2027.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

Single Grain

MAY 12, 2025

While marketers can take advantage of the engaging subreddits and robust advertising options, successful Reddit marketing is about connecting with audiences and respecting communities. This combination creates both a challenge and an opportunitybrands that navigate Reddit can build significant engagement among their audience.

Marketing 52

Marketing SEO Click Through Rate Brand Awareness 52

Single Grain

JUNE 1, 2025

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). But the question is: do you know how to use AI for paid ads? Lookalike audience expansion : Builds detailed lookalike audiences based on your highest-value customers.

ROI 52

ROI CPA Marketing Conversion Rate 52

illumin

MAY 15, 2025

billion in 2025 and reach around USD 26.47 A huge space calls for smarter audience targeting Home and garden can be quite a broad and huge category, as it covers various market segments. That said, it can create huge opportunities for your business to target various audiences. Here are some tips to advertise effectively.

Advertising 97

Advertising Marketing Retail Audience 97

VideoWeek

OCTOBER 11, 2024

PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell video ads within the next year. Read more on VideoWeek.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. million by 2025. billion in 2024.

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

Single Grain

MAY 31, 2025

Hybrid approaches combining AI automation with human expertise show the most promise, with case studies demonstrating up to 50% increases in return on ad spend when implementing this balanced strategy. Diversify Ad Placements and Formats With traditional search ads facing visibility challenges, diversification becomes crucial.

Click Through Rate 52

Click Through Rate Conversion Real Estate Search Advertising 52

VideoWeek

NOVEMBER 15, 2024

These capabilities will expand to Europe in February 2025 and to Australia, Japan and Korea later in the year. The publisher appears to be running video ads within the feed. The trade body will publish its first report on the French audiovisual industry’s economic contribution in spring 2025.

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

Brid.tv

JANUARY 29, 2025

What awaits publishers, advertisers, and other industry players in 2025? Here are my predictions for the video and advertising trends to expect in 2025. Table of Contents 2025 Trends in Video Publishing Video Podcasting Will See Its Renaissance AI-Generated Videos a.k.a.

Advertising 40

Advertising Native Advertising Video Ads Cookies 40

AdvertiseMint

FEBRUARY 2, 2025

million in 2025. Unlike static or video ads, AR invites users to actively engage, creating stronger, more memorable impressions. This active participation translates into measurable outcomes like increased ad and brand awareness, as well as positive brand association. As the saying goes, strike while the iron is hot!.

Marketing 52

Marketing Impressions Brand Awareness Video Ads 52

Martech

MARCH 11, 2022

Tapjoy ) Rewarded video ads remain the top ad type among mobile gamers (preferred by 53%), while support for other ad types is growing; survey ads have increased in popularity from 8% in 2017 to 17% in 2022) and playables increased from 9% in 2017 to 16% in 2022. reached a record $10.73 Tapjoy ).

Advertising 115

Advertising Pop-Up Banner Video Ads 115

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. They are marked as ads to avoid any confusion. billion by 2025.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

VideoWeek

FEBRUARY 28, 2024

Meanwhile online ad revenues in India are forecast for 12.7 YouTube and Meta are expected to see their video ad revenues in India grow in the mid- to high-teen percentages until 2025. percent annual growth between now and 2027, according to recent analysis by Omdia.

Video Ads 105

Video Ads Communications Audience Media 105

MNTN

OCTOBER 6, 2024

To help our fellow marketers stay in the know, we’re taking a quick look at this year’s latest trends and how they will influence advertising in 2025, 2026, and beyond. With more audiences cutting the cord — and more streaming services raising their fees — audiences are increasingly turning towards more affordable ad-supported offerings.

Marketing 98

Marketing Audience Machine Learning Education 98

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. Currently in beta, the video generator forms part of Amazon’s Sponsored Brands campaign suite, and is available to ad partners at no additional cost.

Retail 98

Retail Marketing Audience Media 98