MNTN

JANUARY 15, 2025

Overall, your broadcast costs vary depending on the following factors: Region The more localized the region, the lower the TV ad cost (because the number of impressions aired is lower than if you were to air on national television). However, a general rule is that the larger the audience, the higher the cost.

Audience 98

Audience Ad Space Advertising Retargeting 98

Ad Monsters

FEBRUARY 20, 2025

Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance. in 2025, and the U.S. Thats why clean rooms, data collaboration hubs, and audience-matching partnerships are increasingly important.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

AdvertiseMint

DECEMBER 27, 2024

As of 2025, a 30-second advertisement now commands brands and their TV advertising agency an impressive $7 million to $8 million, not accounting for additional production expenses. The Surge in Super Bowl Ad Costs The Super Bowl is one of the most-watched television events globally, with audiences spanning millions of people.

Brand Awareness 52

Brand Awareness Audience Impressions Agency 52

illumin

DECEMBER 9, 2024

Heres what you need to understand the power of retail media advertising in 2025. The medium is set to continue its trajectory in 2025, with projections estimating over $67 billion in ad spend, representing around 20% of total digital ad spending. Audiences may or may not have also interacted with retailers in person.

Retail 52

Retail Media Advertising Viewability 52

Single Grain

APRIL 27, 2025

But with the right strategies, you can revitalize your campaigns and reconnect with your audience. Here are 7 ways to overcome ad fatigue in 2025. Key Takeaways Ad fatigue occur when your audience becomes bored and annoyed of your ads, and your campaign no longer generates sales. What Is Ad Fatigue?

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52

MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

illumin

NOVEMBER 8, 2024

However, socially conscious campaigns have started to wane in effectiveness in recent years with younger generations seeing these initiatives as the bare minimum – an expectation rather than an impressive benefit. Do purpose-led business practices still make impactful marketing material for 2025?

Marketing 59

Marketing Communications Audience Impressions 59

Marketing Dive

JUNE 16, 2025

Published June 16, 2025 By Aaron Baar post share post print email license The tracking capabilities arrive at a time when interest is high in retail media, connected TV and creator content. Using the data, advertisers can gain deeper audience insights, identify which products, creative and creators resonate most and build custom audiences. "By

Retail 105

Retail Cookies Agency ROI 105

Basis

FEBRUARY 21, 2025

Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization. Attention gained over time, via various interactions on various channels and platforms, is what garners the brand equity that leads to lasting connection, trust, and action from target audiences.

Audience 52

Audience Viewability Pop-Up Advertising 52

MNTN

JUNE 12, 2025

Connected TV (CTV) has transformed the biggest screen in the house into a performance channel, giving brands the power to reach high-intent audiences with digital-level precision and real-time results. TV isn’t what it used to be, and that’s a good thing for marketers. What Is Connected TV?

Advertising 52

Advertising Audience Retargeting CPA 52

Single Grain

MAY 13, 2025

The most successful brands are leveraging creatives that capture attention, forge meaningful connections with audiences, and drive measurable results. Let’s explore the creative ad trends reshaping how brands connect with consumers in 2025. Enhanced production : Reducing the time and resources needed for creative testing.

Marketing 52

Marketing Click Through Rate Audience Geo targeting 52

Adweek

JUNE 11, 2025

But by late 2024, Amazon had already told investors it would “ramp up” the volume in 2025. A biddable environment, plus greater supply, should allow buyers to find impressions at more efficient rates. Still, to ease that transition, Amazon kept its ad load light. They had to make the ad load palatable,” said Doug Paladino of PMG.

Video Ads 363

Video Ads Demand Side Platform Media Advertising 363

Martech

JANUARY 22, 2025

Marginal sums were also spent on Messenger and Audience Network. Due to high CPM for Amazon owned and operated properties, that category receives a higher percentage of spend (55%) than impressions (46%). Dig deeper: Social media and influencers: 2025 predictions Email: Business email address Sign me up! Instagram was 35%.

CPM 116

CPM Demand Side Platform Impressions Media 116

illumin

DECEMBER 3, 2024

Digital Waste : Unused or unwanted ads, poorly targeted campaigns, and redundant impressions add to what’s known as “digital waste.” These impressions are served to users who may never engage with them, leading to unnecessary data traffic and additional energy consumption.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies.

Advertising 52

Advertising Retargeting CPA Audience 52

Karola Karlson

FEBRUARY 4, 2025

What are the best marketing newsletters in 2025? Why should you read marketing newsletters in 2025? TOP newsletters for audience growth Let’s start with the best marketing creators that write about building audience and selling products. Start by reading: 55+ predictions for 2025 marketing trends 4.

Marketing 52

Marketing Media Audience ROI 52

Martech

MAY 23, 2025

In 2025, you don’t need more content, you need more good content. Why more content is no longer the answer Back in the old days of B2B marketing (circa 2017 or so), social media algorithms rewarded more volumes of content and posts by showing them to larger and larger audiences. Success today depends on strategy, not scale.

Audience 130

Audience Healthcare SEO Impressions 130

MNTN

JANUARY 31, 2025

In fact, five MNTN customers in wildly different industries were able to drive impressive performance during a peak shopping moment. MNTN Matched made it easy to reach our target audience with a TV ad, cut through the clutter, and exceed our ROAS goals.” Its a tall order, but it can be done.

Healthcare 98

Healthcare Fashion Audience Impressions 98

illumin

JUNE 15, 2025

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Technical advancements have blurred the lines between AdTech and MarTech to the extent that the terms are often used interchangeably.

MarTech 103

MarTech Ad Exchange Demand Side Platform A/B Testing 103

Martech

JUNE 17, 2025

Tier 3 : Reach and engagement (impressions, likes, comments, shares). Overall performance on LinkedIn over the 90 days saw a 20% increase in impressions and a 42% lift in engagement compared to the previous period. Even more striking, the final 28 days showed a 408% surge in impressions and a 290% increase in engagement.

Impressions 72

Impressions Audience ROI Conversion 72

Single Grain

MAY 4, 2025

of Google searches in the US ending without a click, reaching 65% globally in 2024 and projected to exceed 70% by 2025. Measuring AEO success requires new metrics beyond clicks including SERP feature tracking, brand impression data, brand search volume, click-independent conversions, and share of voice.

SEO 52

SEO Impressions Conversion Mobile Search 52

Martech

APRIL 8, 2025

With turbulence and fragmentation swirling around us, those chunks of time are both a gift and a massive opportunity to make a positive impression. Because you can shape your CTV audiences in a way you cant with linear TV, you can test creative and messaging in a highly relevant way on other lower-CPM channels like Meta and YouTube.

CPM 116

CPM Audience Impressions MarTech 116

illumin

JUNE 18, 2025

UPDATED JUNE 2025) Before exploring programmatic audio advertising, it is essential to understand the foundational principles. It utilizes various audio channels such as radio, music streaming services , podcasts , and smart speakers to reach and engage target audiences. billion by 2027.

Advertising 76

Advertising Banner Audience ROI 76

Basis

MARCH 17, 2025

Given the fragmentation in the CTV space, many paths emerged to buy ads through OEMs, content and audience targets. With key state and local races in 2025, and seemingly ever-increasing political spending, political marketing practitioners can apply and optimize what theyve learned recently.

Advertising 94

Advertising CPM Impressions Video Ads 94

Digiday

MARCH 25, 2025

The campaigns global impact cemented LEGOs relevance among adult audiences while pushing the boundaries of AR as a tool for engagement and creativity. The campaign generated 870 million impressions, doubled Disney+ signups beyond benchmarks and boosted streaming hours by 42%.

Media 51

Media Entertainment Impressions Audience 51

Single Grain

APRIL 26, 2025

This comprehensive guide explores the unique optimization strategies needed to rank at the top of social search results on TikTok, Instagram, and Pinterest, helping you capture high-intent audiences where they’re actively searching. “In 2025, we’re seeing a major shift from passive consumption to active discovery.

SEO 52

SEO Conversion Click Through Rate A/B Testing 52

MNTN

FEBRUARY 18, 2025

For the growing landscape of Connected TV (CTV) advertising , 2025 is poised to be its biggest year yet. Below is a detailed breakdown of the ins and outs of Connected TV specs so you can make sure your ads reach the right audience. Also be sure to include a call-to-action throughout the creative.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

Digital Remedy

APRIL 16, 2025

In fact, CTV ad investment grew by 21% year-over-year in 2024 , reflecting the growing confidence marketers have in its ability to drive performance (IAB, February 2025). And this momentum is expected to continue as brands seek reliable ways to connect with high-value audiences. CTV fits squarely in this category. Moreover, 81% of U.S.

Marketing 87

Marketing Audience ROI Impressions 87

PubMatic

JUNE 17, 2025

This transformation is especially urgent as the 2025 upfronts highlight a market demanding flexibility, accountability, and clear evidence of campaign effectiveness. Our ability to target shoppable moments and news-based brand-safe placements in news content in real-time empowers advertisers to move beyond basic audience targeting.

Brand Awareness 68

Brand Awareness ROI Audience Impressions 68

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., As a result, Beeswax customers will have full access to programmatically acquire inventory and extend audiences to new CTV audiences at scale across the Americas in one streamlined workflow.

Demand Side Platform 98

Demand Side Platform Audience Manufacturing Advertising 98

PubMatic

APRIL 3, 2025

The 2024 NCAA Women’s Basketball Championship drew an impressive 18.9 This surge in popularity presents a unique opportunity for advertisers to connect with not only a growing audience but a fervently passionate one. million viewers, outperforming the men’s final.

Advertising 68

Advertising Audience ROI Media 68

Single Grain

JANUARY 16, 2025

Audience : Understand the thoughts, feelings, needs, and aspirations of your high-ticket customers. The key is to continue driving demand by ensuring your product or service solves problems, understanding your audience’s needs, and consistently creating great offers. Tailor your messaging to their stage of business growth.

Agency 52

Agency Conversion Rate Conversion Audience 52

Martech

JUNE 24, 2025

RMNs’ competitive advantage — first-party audience data Retailers sit on some of the most valuable first-party data in the ecosystem — real purchase behavior. This rich behavioral data is difficult for other digital channels to match, and it allows brands to find and grow high-value audiences at scale. Seasonal pushes.

Retail 66

Retail Media Audience Conversion 66

Single Grain

APRIL 29, 2025

will drop below 80% in 2025, down from over 85% in 2023. The reasons why are compelling: rising CPCs on Google platforms, changing consumer behaviors, and the emergence of specialized alternatives that deliver superior performance for specific audience segments. Google’s dominance in paid media is starting to show cracks.

Media 52

Media ROI CPC CPA 52

Martech

MARCH 31, 2025

In 2025, a new wave in customer experience (CX) is gaining traction. Or think about an emotion connection score, a memory retention index or a lasting impression score. Be sure to ask permission, keep it light and test your campaigns with a small audience to gauge reception. That first purchase date? Its a goldmine.

Pop-Up 123

Pop-Up Shipping Banner Impressions 123

Ad Monsters

JUNE 24, 2025

At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Somehow, every conversation or session I slid into came back to one central theme: How can brands (and by extension, publishers) better connect with audiences? It’s audience-first and human-centered. “We

Ad Ops 52

Ad Ops Conversion Audience Media 52

Single Grain

APRIL 29, 2025

This is not changing in 2025; if anything, Googles standards are even higher. Onboarding writers with impressive qualifications, partnering with authoritative websites, and exercising transparency are some of the E-E-A-T strategies that will dominate in 2025. This trend has only strengthened in 2025.

SEO 52

SEO Conversion Rate Conversion Click Through Rate 52