Adweek

JUNE 16, 2025

Cydney Lee Cydney Lee is ADWEEKs advertising news reporter based out of NYC. Follow all the Cannes Lions news here. Prior to joining in Aug. 2024, she was editorial assistant at Billboard. Her work has also appeared in W Magazine, GRAMMY.com, Pigeons & Planes, Vulture and more. Email SUBSCRIBE Loading.

Entertainment 223

Entertainment ROI Impressions Media 223

Martech

APRIL 3, 2025

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% Processing.

Retail 117

Retail Advertising ROI MarTech 117

Ad Monsters

JANUARY 14, 2025

In 2025, retailers, brands, and platforms will focus on refining strategies, building smarter collaborations, and delivering measurable results. Incrementality Gets Smarter with Advanced Techniques Measuring incrementality will remain a priority, but in 2025, the tools we use will evolve. Thats going to change in 2025.

Retail 102

Retail Media Machine Learning ROI 102

AdvertiseMint

DECEMBER 21, 2024

As we approach 2025, TikTok is expected to undergo significant transformations, particularly in its advertising strategies. Understanding these developments will be crucial for businesses aiming to optimize their advertising efforts on the platform. It’s also headed to the Supreme Court about a possible ban.

Advertising 52

Advertising ROI Entertainment Video Ads 52

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.

Healthcare 124

Healthcare Audience Marketing Media 124

Adweek

JUNE 10, 2025

As traditional advertising struggles to prove ROI, platforms with first-party data and omnichannel reach are seizing the spotlight. From CTV innovation and first-party data to shoppable formats and AI-powered personalization, Ryan shares how Walmart is shaping the new advertising landscape.

Retail 205

Retail Media Fashion Audience 205

Marketing Dive

JUNE 5, 2025

Published June 5, 2025 By Aaron Baar post share post print email license TikTok announced expanded branding solutions, creative and artificial intelligence (AI) powered tools, automation features and search capabilities at its annual product summit. billion in 2025, assuming the service doesn’t go dark. year over year to $32.4

Advertising 91

Advertising Cookies Ad Tech Retail 91

Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. Heres a recap of everything that matters from Google Marketing Live 2025. You can also run easier and more cost-effective incrementality tests to pinpoint which efforts add value, while improved cross-channel analytics provide a fuller view of the customer journey and ROI.

Marketing 86

Marketing Pop-Up Video Ads Conversion 86

illumin

JUNE 18, 2025

Digital audio advertising is a form of online advertising that involves the promotion of products or services through audio channels. UPDATED JUNE 2025) Before exploring programmatic audio advertising, it is essential to understand the foundational principles. What is audio advertising? What is audio advertising?

Advertising 86

Advertising Banner Audience ROI 86

MNTN

FEBRUARY 12, 2025

B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

illumin

DECEMBER 3, 2024

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Advertising is no exception.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Single Grain

JUNE 13, 2025

This isn’t wishful thinking; it’s the reality that AI creative scoring delivers to forward-thinking marketing teams in 2025. Marketing teams can now identify winning creatives before they go live, transforming advertising campaign development and budgeting. The result? AdCreative.ai

ROI 52

ROI A/B Testing Machine Learning Audience 52

PubMatic

APRIL 2, 2025

Retailers, commerce media companies, and advertisers alike arent just keeping pace; theyre actively defining the next phase of commerce media. Here are the key themes that stood out on the Shoptalk 2025 agenda: CTV Meets Commerce Shoppable CTV is breaking down the barriers between brand storytelling and transactions.

Media 64

Media Retail Education ROI 64

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

Ad Monsters

MARCH 21, 2025

Paul Kelly, the new CEO of A Million Ads, shares why 2025 will be a turning point for digital audio advertising, from the rise of in-car and audiobook ad opportunities to AI-driven ad personalization. He sees 2025 as a turning point for digital audio and urges marketers to rethink audios role in their media strategies.

Machine Learning 66

Machine Learning Entertainment Audience ROI 66

Marketing Dive

JUNE 16, 2025

Published June 16, 2025 By Aaron Baar post share post print email license The tracking capabilities arrive at a time when interest is high in retail media, connected TV and creator content. Using the data, advertisers can gain deeper audience insights, identify which products, creative and creators resonate most and build custom audiences. "By

Retail 107

Retail Cookies Agency ROI 107

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. This comprehensive guide will help you understand marketing ROI, how to measure it, and provide actionable strategies to maximize your returns in 2025. These models can reveal up to 50% of hidden marketing ROI.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Single Grain

MAY 1, 2025

As we navigate through 2025, marketing leaders face unprecedented budget allocation challenges amid economic uncertainty, technological disruption, and evolving consumer behaviors. Where CMOs Are Investing in 2025 Digital Transformation and AI AIs integration in marketing operations continues to accelerate, powering 17.2%

Marketing 52

Marketing ROI Finance Media 52

Ad Monsters

JANUARY 10, 2025

AdMonsters Publisher Forum Evolves Into Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks AdMonsters is thrilled to announce an exciting transformation of its flagship event, Publisher Forum, to meet the evolving needs of the digital advertising industry. Media Contact: Trish Borrelli Sr.

Ad network 105

Ad network Ad Ops ROI Education 105

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

MarTech 117

MarTech Food Machine Learning SEO 117

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. Email might be at the top of the ROI chain, but it isn’t invested in at the same rate.

ROI 127

ROI MarTech Marketing Agency 127

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 By Aaron Baar post share post print email license Jack in the Box teamed with entertainer T-Pain for a limited-edition Munchie Meal that is being promoted across Fortnite and Twitch. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m.

Entertainment 103

Entertainment ROI Agency Retail 103

Martech

FEBRUARY 5, 2025

The report from Skai, The State of Retail Media 2025 ( registration required ), done in collaboration with The Path to Purchase Institute, is based on a survey of marketers at U.S. The increase came despite one-fourth of marketers citing difficulties integrating retail media with other digital channels and 32% having concerns about ROI.

Retail 117

Retail Media Marketing Manufacturing 117

Single Grain

JUNE 1, 2025

Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ).

ROI 52

ROI CPA Marketing Conversion Rate 52

Martech

FEBRUARY 21, 2025

Enterprise mix modeling: Focuses on cross-functional adoption, business scenario planning and complex analytics, making it crucial for estimating all business factors impacting ROI. Dig deeper: Unlocking the full customer journey with advanced marketing measurement models Email: Business email address Sign me up! Processing.

Marketing 121

Marketing Finance ROI Ad Targeting 121

Marketing Dive

JUNE 26, 2025

Published June 26, 2025 By Andrew Hutchinson Content and Social Media Manager post share post print email license Pinterest provided some new tips to help brands align with its visual search tools.

Cookies 100

Cookies Performance Targeting Agency Ad Tech 100

PubMatic

APRIL 3, 2025

The partnership between PubMatic and the Sports Innovation Lab’s Women’s Sports Club is at the forefront of this inevitable ascent, leveraging programmatic advertising to unlock new revenue streams, elevate brand engagement, and capitalize on the growing halo effect of sports content across digital platforms.

Advertising 69

Advertising Audience ROI Media 69

Marketing Dive

JUNE 9, 2025

Published June 9, 2025 Chris Kelly Senior Reporter post share post print email license The “Best of Both Worlds” effort focuses on Jean-Luc, a cowboy born in Paris, France who lives in Paris, Texas and drives Hyundai hybrids. A separate campaign , “He Got Money,” focuses on fuel savings and is targeted at an African-American audience.

Retail 97

Retail Agency ROI Ad Tech 97

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 Peter Adams Senior Reporter post share post print email license Pepsi is taking a dig at its chief rival's iconic "Share a Coke" campaign. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. ET Loyalty 2.0

Food 89

Food Cookies Pop-Up ROI 89

Marketing Dive

JUNE 4, 2025

Published June 4, 2025 Peter Adams Senior Reporter post share post print email license Run-DMC appear as Lego minifigures in the toy brand's new campaign. The effort reworks the hip-hop group's single, "It's Like That," as an ode to the creativity of girls. ET Loyalty 2.0

Pop-Up 97

Pop-Up Retail Agency ROI 97

Karola Karlson

FEBRUARY 22, 2025

If you’re looking for further inspiration, check out these other collections: 205+ Best Meta Ad Examples 80+ Top Instagram Ad Exam ples 25 Best Marketing Newsletters in 2025 LinkedIn Ads with offers & numbers LinkedIn ad creatives demonstrating the USP (unique value proposition) through numbers is the style I’ve seen perform at a high (..)

ROI 52

ROI Ad Targeting Video Ads Conversion 52

Advendio

APRIL 14, 2025

In 2025, U.S. Retailers like Walmart, Amazon, and Target are rapidly expanding their media networks, allowing advertisers to leverage first-party data for precise targeting. The Unstoppable Growth of Retail Media Networks Retail media has evolved from a niche strategy into a mainstream advertising powerhouse.

Retail 52

Retail Ad Inventory Cookies ROI 52

Martech

MAY 12, 2025

Online advertising is getting particular attention because of increasing costs. With tighter budgets and evolving consumer behavior, how do you make the most of your advertising dollars and still outperform the competition? Fortunately, an advertising tactic exists to do just that and more. Retailers across the U.S. Up to 36.8%

Retail 104

Retail Affiliates ROI Advertising 104

VideoWeek

JUNE 10, 2025

In this week’s Week in Charts: Colgate-Palmolive rebuilds brands through advertising, WPP hits out at Publicis Groupe’s Epsilon, and UK broadcasters lean into YouTube. According to Ampere Analysis, Channel 4’s share of long-form content on its YouTube channels has grown from 31 percent in 2023 to 72 percent in 2025.

ROI 52

ROI Advertising Ad Tech Agency 52

Single Grain

MAY 12, 2025

TikTok has evolved into a conversion powerhouse with remarkable ROI potential, as demonstrated by Clinique’s campaign achieving a 441% increase in conversion rate through influencer-led content. Conversion-Focused Campaigns Deliver Remarkable ROI TikTok has evolved into a powerful conversion driver.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Marketing Dive

JUNE 5, 2025

Published June 5, 2025 Sara Karlovitch Staff Reporter post share post print email license Open Intelligence’s partners at launch include FreeWheel, Google, Microsoft Advertising, Adelaide, Adstra, Circana, Experian, Lumen Research, Meta, Snap and TikTok. WPP saw a Q1 2025 revenue of $4.3 billion (£3.2 ET Loyalty 2.0

Media 70

Media Cookies Agency Retail 70

Marketing Dive

JUNE 30, 2025

Published June 30, 2025 Sara Karlovitch Staff Reporter post share post print email license JCPenney's budget-friendly wedding comes as nuptial costs continue to climb. The event was timed around the multimillion-dollar wedding of Amazon founder Jeff Bezos and Lauren Sanchez. By Peter Adams and Chris Kelly • Feb.

Retail 97

Retail Agency Ad Tech CPM 97