Ad Monsters

NOVEMBER 20, 2024

A confluence of events in 2024 is dramatically reshaping media buying, which has major implications for publishers. Advertisers want good content and real audiences. The shift away from MFA ( Made for Advertising ), the rise of AI, and the looming threat of cookie deprecation are front of mind for buyers and sellers.

Audience 105

Audience Advertising Cookies Retail 105

Adweek

DECEMBER 5, 2024

This is TVNewser's basic cable network ranker and cable news report for the week of Nov. The long Thanksgiving holiday resulted in all three networks experiencing week-to-week declines in total viewers and the Adults 25-54 demo. Double-digit drops in both measured categories were recorded during this slow news period. Fox News continued to.

Audience 359

Audience 359

Adweek

DECEMBER 20, 2024

For many agencies, retailers, and adtech firms, that means striking deals with other players to reach new audiences and data about what people buy. As we close out 2024, ADWEEK asked three execs and industry analysts. Everybody wants in on the $60 billion that retail media is projected to make in 2025, according to Emarketer.

Retail 259

Retail Media Audience Agency 259

Adweek

SEPTEMBER 13, 2022

Google is helping publishers more easily share their first-party data with advertisers in the open exchange by integrating with the IAB Tech Lab's seller-defined audiences taxonomy solution, as the digital advertising ecosystem braces itself for cookie deprecation in 2024.

Audience 243

Audience Cookies Advertising Marketing 243

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. How it helps you This update is essential for podcast creators looking to optimize their content strategy.

Conversion Rate 114

Conversion Rate Conversion Marketing Audience 114

Adweek

SEPTEMBER 6, 2024

The data found that the game reached a peak audience. The Kansas City Chiefs may have won the kickoff game against the Baltimore Ravens on NBC and Peacock, but the NFL also came out on top as a winner with ratings. Viewership for the NFL kickoff game on Thursday averaged 48.9 million, according to AdImpact.

Audience 328

Audience Marketing 328

Ad Monsters

DECEMBER 19, 2024

Dive into AdMonsters Wrappers top six issues of 2024, where we unpacked the news that shaped digital advertisingAI, antitrust, streaming shifts, and more. In 2024, ad tech kept us on our toes with innovation, controversy, and everything in between. The Top Ad Tech News Stories You Couldnt Stop Clicking on in 2024 1.

Ad Tech 98

Ad Tech CPC Cookies Advertising 98

Ad Monsters

JANUARY 6, 2025

We’ve curated a roundup of the most buzzworthy moments from our 2024 PubForum conferences, where curated deals, cookieless targeting, and AI-powered strategies took center stage. Ready for a round-up of the best and boldest moments from AdMonsters PubForum 2024? Reclaim audience trust and create sustainable growth.

Cookies 105

Cookies Audience Media Ad Tech 105

Digiday

DECEMBER 29, 2024

Whichever way you look at it, 2024 was a slam dunk year for womens sports. The WNBA enjoyed a banner season featuring newly minted superstars such as Caitlin Clark and Angel Reese while the NWSL saw TV audiences rise by almost 20% compared with the previous season, according to CBS. Advertiser dollars followed.

Banner 76

Banner Marketing Audience Agency 76

Adweek

DECEMBER 18, 2024

This is TVNewser's basic cable network ranker and cable news report for the week of Dec. The cable news nets had a ho-hum week as none of the big three outlets posted week-to-week gains with total viewers in primetime. But CNN did have something to be happy about as the network saw a.

Audience 264

Audience 264

Basis

MARCH 17, 2025

Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. This development continued to evolve in 2024. Given the fragmentation in the CTV space, many paths emerged to buy ads through OEMs, content and audience targets.

Advertising 94

Advertising CPM Impressions Video Ads 94

Ad Monsters

DECEMBER 18, 2024

In a recent LinkedIn Live discussion, we spoke with Jounce Medias Chris Kane, who explored the pivotal trends reshaping the industry in 2024 and how they will affect 2025. These specialized firms have the resources and expertise to keep up with industry dynamics, allowing publishers to focus on content creation and audience development.

Ad Tech 94

Ad Tech Conversion Communications Audience 94

Martech

OCTOBER 14, 2024

I have written about it and ranted about companies that sacrifice this potential by cutting back on their funding for email in 2024. The audience for these assistive devices is wider than you think. The post Stop insulting your audience with this email behavior appeared first on MarTech. Yeah, that’s a big deal.

Audience 129

Audience Impressions MarTech eCommerce 129

illumin

DECEMBER 11, 2024

The approaches and channels having the most impact in 2024 will likely influence how advertisers tackle the 2025 season. In 2024, holiday campaigns drove an estimated $271.58 The season of giving is also the season of spending, making it an ideal time for capturing audiences’ rapt attention. billion in consumer spending.

Audience 59

Audience Ad Tech Advertising Retail 59

Adweek

JUNE 16, 2025

I asked them to create an AI companion that can be usable to provide up-to-date and quick answers around the news coming out of the festival, and also help audiences navigate the festival. We will continue to meet audiences where they are, but we expect to be fairly compensated for our content.

Food 191

Food Audience Agency Media 191

Adweek

MARCH 11, 2024

On Monday, the Academy of Motion Picture Arts and Sciences announced that ratings for the 96th Oscars on ABC drew an average audience of 19.5 Sunday's Oscars were more than Ken-ough for ABC. million total viewers and a 3.81 rating in the Adults 18-49 demo. With the numbers, the Oscars grew for the third straight.

Audience 278

Audience 278

Adweek

JUNE 17, 2025

From global expansion to brand storytelling, Arturo’s work has transformed how brands connect with diverse audiences across generations and geographies. By Robert Klara Paris 2024 Olympic Games Opening Ceremony Wins Cannes Lions Grand Prix The Olympic Games and KitKat were both awarded the Outdoor Grand Prix.

Agency 232

Agency Media Conversion Marketing 232

Adweek

MARCH 12, 2024

In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting audiences, which could've translated to hundreds of millions of dollars in lost advertising spend. The measurement industry is at an inflection point. Since that.

Audience 279

Audience Media Advertising 279

Martech

JULY 16, 2024

Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. In 2024, digital video will get 52% of the video ad dollars, surpassing linear TV for the first time. Source: IAB 2024 Digital Video Ad Spend & Strategy Report Why we care.

Video Ads 115

Video Ads Viewability Audience Advertising 115

Adweek

OCTOBER 2, 2024

This is TVNewser's basic cable network ranker and cable news report for the week of September 23, 2024. The last full week of September saw Fox News continue to dominate in primetime and total day, while also posting week-to-week audience losses in total viewers and Adults 25-54 demos during both dayparts. On the other hand,

Audience 331

Audience 331

Adweek

JUNE 13, 2025

Due to its extensive library of Spanish-language content, ViX is attracting incremental audiences, reaching 28 million U.S. The continued partnership between the two entities has also made available to TelevisaUnivision EDO’s TV intelligence, which demonstrates the impact of a fast-growing, highly engaged Hispanic audience.

Audience 165

Audience Media Advertising Marketing 165

Ad Rants

FEBRUARY 6, 2024

10 Effective Marketing Tips for Healthcare-based eCommerce Businesses in 2024 Personalized Email Campaigns: Utilize customers data to segment your email list based on demographics, past purchase behaviour, and engagement level. Conduct audience research to understand your target demographic's pain points, interests, and informational needs.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Adweek

JUNE 11, 2025

@KendraEBarnett | kendra.barnett@adweek.com Recommended videos The Latest You Might Like The Advertising Market Has Changed—Here’s What Belongs in Your Cart By Fetch Unlocking Real-Time Relevance By GumGum The New Requirements for Unlocking Data at Scale By Andrea Zapata, VP of Advertising Data, Measurement, and Partnerships, T-Mobile Advertising (..)

Viewability 239

Viewability Ad Tech Conversion Video Ads 239

Adweek

MAY 20, 2024

The Paralympic Games began as a small gathering for injured World War II veterans, and the event could reach its largest audience during Paris 2024. A record number of countries--more than 160, compared to 154 for the Tokyo 2020 Paralympic Games--have confirmed broadcast deals for this year's event.

Audience 336

Audience 336

Adweek

JANUARY 21, 2025

According to Nielsen ratings from its Gauge December 2024 report (which accounts for viewership from Nov. 29), TV viewing was up 4% month over month, with streamers gaining a big share of audience time. Streamers had a festive holiday season full of football and blockbusters. 25 through Dec.

Audience 303

Audience 303

Adweek

AUGUST 2, 2024

Viewers watching the Paris 2024 Summer Olympic Games can now order food and drinks delivered directly to them from the comfort of their own homes.

Food 301

Food Audience Advertising 301

Adweek

JULY 30, 2024

The 2024 Paris Summer Olympics are officially underway and if brands are smart, they'll capitalize on the trending event by creating content that proactively (and authentically) engages their audiences. NBC Universal is planning to air 7,000 hours of coverage of the Games, with 5,000 hours available via its streaming platform Peacock.

Audience 298

Audience Media Marketing 298

Adweek

NOVEMBER 13, 2024

For Ankler Media CEO Janice Min, 2024 was the inflection point when advertisers finally understood that when it comes to audiences, it's not all about size. Our goal is to have the largest, most pristine audience we can have in terms of the subscriber list," said Min, former editorial director at The Hollywood Reporter and.

Audience 279

Audience Media Advertising 279

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms.

CPM 120

CPM CPC Click Through Rate Impressions 120

Adweek

FEBRUARY 5, 2025

Paul Television DMA in addition to the Duluth-Superior and Rochester-Mason City-Austin DMAs that were licensed in November 2024. Hubbard Broadcasting has announced a new multi-year agreement with Nielsen for Local TV measurement of its services in the Minneapolis-St.

Audience 170

Audience Media Advertising 170

Martech

JANUARY 22, 2025

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Spend on TikTok for 2024 was $4.8 Instagram was 35%.

CPM 114

CPM Demand Side Platform Video Ads Impressions 114

Ad Monsters

DECEMBER 11, 2024

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development. Absolutely.

Ad Tech 59

Ad Tech Cookies Ad Ops SEO 59

Adweek

JANUARY 6, 2025

million viewers, which was on par with final numbers from 2024. The show's live-streaming audience was up. According to VideoAmp data, Sunday's Golden Globes, which went up against NBC's Sunday Night Football matchup of the Minnesota Vikings and the Detroit Lions, averaged 10.1

Audience 290

Audience 290

Adweek

JUNE 9, 2025

“And we had this opportunity to introduce through color, through material, through finish, through innovation, [Stanley] to a whole new audience.” From 1960 through 2020, the target audience was the outdoor recreation crowd. 2024, she was editorial assistant at Billboard. Its marketing has evolved, too. Prior to joining in Aug.

Fashion 266

Fashion Food Entertainment Audience 266

Martech

JULY 22, 2024

Netflix reported strong Q2 2024 results, surpassing projections with significant growth in revenue, profits, and subscribers. The company warns of slower subscriber growth in Q3 2024 as the impact of paid sharing diminishes. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Revenue: $9.56

Ad Inventory 109

Ad Inventory MarTech Audience Advertising 109

Martech Series

JUNE 10, 2025

Awin’s presence in Mexico strengthens its global footprint and enables it to meet the rising demand for affiliate and partner marketing across the Americas Global affiliate marketing platform Awin announces its expansion into Mexico, empowering its partners to scale their businesses with new audiences and local partnerships.

Affiliates 76

Affiliates Audience ROI eCommerce 76

Martech

OCTOBER 15, 2024

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. Explore data collaboration platforms as a solution to unify disparate data sources, enhance targeting, and expand audience reach.

Cookies 122

Cookies ROI Audience Agency 122