Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google.

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Ad Tech Ad Server Video Ads Cookies 105

Ad Monsters

JULY 15, 2024

Earlier this year, I wrote about ScamClub’s breach into the video channel, successfully injecting malicious redirects through VAST and VPAID tags in Q4 2023. Since then, video malvertising attacks have proliferated and show little sign of abating anytime soon.

Ad Space 105

Ad Space Video Ads Pop-Up Advertising 105

Brid.tv

MAY 10, 2023

At the end of March 2023, IAB Tech Lab came out with a significant update that included a new video ad classification system meant to promote transparency in ad trading and clarify any confusion surrounding the categorization of instream and outstream video ads.

Video Ads 98

Video Ads Ad Inventory Ad Tech Advertising 98

AdExchanger

JANUARY 1, 2024

Primed For Interruption Amazon is finalizing details for Prime Video ads. Prime Video movies and TV shows will include limited advertisements,” reads […] The post Prime Video Is Going AVOD; The Chart Toppers Of 2023 appeared first on AdExchanger.

Video Ads 117

Video Ads Advertising 117

Martech

APRIL 28, 2025

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. Only last year, digital video advertising surpassed linear TV for the first time.

Marketing 99

Marketing Pharmaceuticals Retail Video Ads 99

PubMatic

AUGUST 22, 2023

Programmatic omnichannel video (CTV and online video) ad spend grew 9% year-over-year, according to data from the PubMatic platform. However, a drop in CPMs offset this volume growth, resulting in lower overall omnichannel video revenue, as indicated in our Q2 earnings call.

Video Ads 98

Video Ads Food Impressions Retail 98

PubMatic

OCTOBER 23, 2023

During the hackathon, our teams engaged in the conceptualization and execution of innovative solutions including: Improving the serving of ads on CTV/OTT channels. Increasing the yield of online video ads. Software optimizations to scale the delivery of ad impressions on the PubMatic platform.

Header Bidding 124

Header Bidding Machine Learning Impressions Video Ads 124

Digiday

MAY 1, 2024

With the launch of e-commerce on Monday and video ads today, Roblox has made its ambitions loud and clear. As of today, Roblox has expanded access to its video ad inventory to all advertisers, following a six-month beta test that kicked off in November 2023.

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Video Ads Ad Inventory Advertising Marketing 94

VideoWeek

MARCH 11, 2025

In this week’s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and video ad spend outpaces the UK digital market. billion by 2030, according to IAB UK’s ‘Futurescape’ report, with video representing 34 percent of total spend.

Video Ads 59

Video Ads Retail Marketing Ad Tech 59

AdPushup

AUGUST 6, 2023

Here is an overview fort the best practices for rewarded video ad for publishers to follow in 2023 and beyond. In the ever-evolving landscape of digital advertising, Rewarded Video Ads have emerged as a game-changer for publishers seeking effective and user-friendly revenue generation strategies.

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Video Ads Advertising 52

More About Advertising

OCTOBER 25, 2023

The UK’s digital ad market attracted £13.8 billion of spend in the first six months of 2023, according to IAB UK and PwC’s half-year Digital Adspend update. Spend on video ads saw the strongest growth, up 11%. The data shows digital advertising rose 5% year-on-year in a volatile economy fuelled by high inflation.

Video Ads 59

Video Ads Advertising Marketing Finance 59

Advendio

JANUARY 12, 2023

As the advertising industry continues to evolve rapidly, ad technology trends for 2023 look equally promising as in 2022. Globally, media owners ad revenue is estimated to reach $855.9 billion in 2023 which is an increase of $47.8 billion from the 2022 prediction. Power of Connected TV (CTV). Omnichannel Advertising.

Advertising 98

Advertising Retail Cookies Video Ads 98

MNTN

MARCH 29, 2024

Kind of a “rising tide lifts all boats” kind of thing, except the tide is video production and the boats are video ad channel spend. As we reported in MNTN Research , a Comcast Advertising report in 2023 found that viewers are 58% more likely to recall premium video over User Generated Content.

Video Ads 98

Video Ads Audience Conversion Rate Ad Exchange 98

MNTN

MAY 12, 2023

Connected TV is set to win big during the 2023 upfronts, according to a new article from Forbes, as advertisers allocate a growing share of their total video ad budget to the platform. The post 40% of 2023 Upfront Buys Will Be Dedicated to CTV appeared first on MNTN.

Entertainment 98

Entertainment Video Ads Conversion Advertising 98

Basis

AUGUST 30, 2023

Google is also rolling out more A/B experiment opportunities and expanding ad space in the top search slot for users who have shown explicit shopping intent. New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns.

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Video Ads Retail eCommerce Ad Space 98

MNTN

DECEMBER 9, 2022

According to eMarketer , more than half of all US internet users (50.7%) will be watching AVOD content via AVOD services by 2023—rising to 55.8% watched content from at least one ad-supported streaming service monthly in 2022, eMarketer projects that AVOD will be used by 50.5% And when it comes to the entire US population, of which 41.8%

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Video Ads Conversion Advertising Agency 98

Digiday

MARCH 20, 2023

Digiday’s survey found that nearly three-quarters of publisher pros (74%) make some money from video advertising, with the largest percentage of publisher pros (33%) currently getting a small or very small portion of their revenue from video ads. In Q1 2023, that percentage came in at 39%.

Video Ads 69

Video Ads Advertising Media 69

VideoWeek

APRIL 28, 2025

US CTV ad spend growth rebounded in 2024 after a relatively slow 2023, according to IAB’s 2025 Digital Video Ad Spend & Strategy Report, driven by the end of the actors’ strike, a surge in live sports streaming and increased buying via self-serve tools. billion in total.

Video Ads 59

Video Ads Media Audience Advertising 59

VideoWeek

APRIL 4, 2023

Filmed at New Video Frontiers 2023 in London. In this interview, Daniel Bischoff, Chief Marketing & Operations Officer at RTL AdConnect, discusses the growth of CTV, how RTL caters for the shift to non-linear viewing, and the importance of local content to advertisers. Follow VideoWeek on Twitter and LinkedIn.

Real Estate 98

Real Estate Video Ads Media Advertising 98

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Focuses on ensuring ad quality and preventing malware and ad fraud.

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Ad network Mobile Ads Ad Exchange Fill rate 97

VideoWeek

OCTOBER 10, 2024

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app. Follow VideoWeek on Twitter and LinkedIn.

Video Ads 59

Video Ads Retail Media eCommerce 59

AdPushup

MAY 28, 2023

Discover the top 8 mobile ad networks for publishers in our 2023 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. The ad tech industry responded to this [.]

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Ad network Mobile Ads Ad Tech Audience 98

Monetize More

DECEMBER 29, 2022

Best practices for publishers to maximize ad revenue in 2023. There are several best practices that publishers can follow to maximize their ad revenue in 2023: Optimize your website for ad placements: Make sure that your website is well-designed and easy to navigate, as this will make it more attractive to advertisers.

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Header Bidding Ad Ops Ad Exchange Affiliates 98

VideoWeek

OCTOBER 11, 2024

In this week’s Week in Review: Meta unveils new text-to-video tools, Channel 4 reports on a tough 2023, and PayPal gets into ads. The move follows similar developments from Amazon and YouTube, allowing advertisers to enhance video assets using generative AI. This is a significant drop from £1.1

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Video Ads Ad Tech Retail GDPR 64

Brid.tv

NOVEMBER 29, 2022

How Publishers Can Monetize Videos Through Affiliate Deals Paywall Content Creating a Premium Membership Serving Video Ads Which Video Monetization Models Are Best? Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

Martech

SEPTEMBER 25, 2024

In 2022, it introduced the enterprise-focused Visual Suite, followed by the AI-powered Magic Studio suite in 2023. Thirty-second TV spots and supporting video ads show enthusiastic workers bringing coworkers into the workflow, collaborating with such tools as Canva Docs, Presentations, Video and Whiteboards.

Brand Awareness 112

Brand Awareness MarTech Video Ads Communications 112

illumin

JANUARY 14, 2025

Already, tools like Googles Smart Bidding and Facebooks Automated Ads are changing how ads are created and optimized. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works.

Advertising 101

Advertising Marketing Retail Agency 101

Ad Beat

NOVEMBER 25, 2024

Ad spend and networks From August, 2023 to August 2024, AmEx has spent a whopping $83.7M on all types of display ads, gaining a substantial 18.5 While programmatic advertising takes the lead by making up 50% of the ad spend, video advertising isn’t that far behind, coming in at 46%. billion impressions in return.

Impressions 95

Impressions Video Ads Brand Awareness Finance 95

Monetize More

MARCH 3, 2023

Quick approval Ad Networks for 2023 1. Google AdSense AdSense is Google’s flagship advertising product and remains one of the world’s most legitimate and popular ad networks. Viewdeos Viewdeos helps publishers monetize traffic through video advertising. Click here to find out more about Viewdeos.

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Ad network Fill rate Pop-Up Ad Exchange 98

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

Video Ads 71

Video Ads Demand Side Platform Impressions Brand Awareness 71

Ad Monsters

DECEMBER 5, 2024

increase in online sales compared to 2023 , reaching $271.58 However, this period intensifies competition among advertisers, leading to overcrowding in traditional advertising channels and potentially diminishing returns on ad spend. VB: Focus on utilizing full-screen formats.

Real Estate 97

Real Estate Retail Audience Conversion 97

Ad Tech Daily

OCTOBER 9, 2024

Brands earn more impressions on TikTok, but Facebook and Instagram Reels deliver double the median click-through rates (CTRs) of TikTok videos. NEW YORK — Emplifi, a leading customer engagement platform, today released data that compares TikTok video ad performance against Facebook and Instagram Reels ads.

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Impressions Click Through Rate Video Ads Ad Tech 98

Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. Programmatic video, mobile, and native advertising Programmatic advertising has come a long way since its early days of being primarily associated with display advertising.

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Advertising Ad Inventory Machine Learning Ad network 98

Basis

MARCH 31, 2023

No matter what happens, social video ad budgets are forecast to weather the downturn in ad spending better than nonvideo formats. The post Innovations in Search and Social [March 2023] appeared first on Basis Technologies. Is Snapchat Having a Renaissance? [:08] Sign up for the Basis Scout newsletter!

Audience 90

Audience Media Video Ads Retail 90

Digiday

APRIL 13, 2023

And this could become troublesome for TikTok in the long run even if it initially got marketers addicted to short-form video content. “TikTok led the global short video field over the last few years — 2023 is the first time that run may be challenged,” said Jamie MacEwan, senior research analyst at Enders Analysis.

Video Ads 97

Video Ads Impressions Agency Advertising 97

Monetize More

DECEMBER 29, 2022

The ad unit, the inventory on which it appears, and the interaction it receives are the fundamental elements of monetization. Video ad units generally result in larger audience engagement, such as more prolonged periods of time spent on a page, and thus fetch higher CPMs compared to generic display ads.

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Video Ads Pop-Up Conversion Rate Affiliates 97

Basis

JANUARY 2, 2025

Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028. Trend #4: Leveraging AI to Maximize Programmatic Video In 2025, programmatic non-video ad spending is projected to reach $65.21

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Advertising Retail Cookies Video Ads 105