Martech Series

JUNE 15, 2022

Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance. As the agency of record for the provider and patient sides of the business, Matterkind used script optimization and a mix of connected TV (CTV), online video, and display ads to reach audiences.

Healthcare 98

Healthcare Impressions Demand Side Platform Pharmaceuticals 98

Ad Rants

SEPTEMBER 18, 2023

As of 2021, billions of users across the globe are actively engaging with various social media platforms daily. Understanding Your Audience: The First Step To Effective Communication One of the fundamental steps towards effective communication is understanding your audience.

Communications 219

Communications Media Audience Impressions 219

Single Grain

NOVEMBER 12, 2020

SEO is still a viable channel for startups heading into 2021. They target niche audiences instead of mass audiences. Instead, follow the fundamentals of white hat search engine optimization best practices, serve the intent of your target audience, and you will be fine! 7) Find Long-tail Keywords to Rank For.

SEO 114

SEO Brand Awareness Audience ROI 114

Digital Turbine

SEPTEMBER 12, 2022

In this Q&A, we explored the topic with Katherine Gilbert, a Strategic Partner Manager at Meta Audience Network. Q (Digital Turbine): Audience Network officially switched to in-app bidding in 2021. What did Audience Network do to make the publishers’ transition as smooth as possible? Test on a stable app.

Audience 98

Audience A/B Testing Fill rate Impressions 98

Martech

JULY 24, 2023

FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. If FIFA does hit its income and audience goals, it will be despite many of its own actions. million from 2021. In the U.S., In the U.S., That’s up 3.3

Audience 97

Audience Marketing MarTech Impressions 97

Martech Series

SEPTEMBER 19, 2022

When Apple made big privacy changes in 2021 that required developers to seek permission to track users and consumers to allow tracking across apps and websites, Rishabh Jain (CEO) and Shreyas Kumar (CTO) knew the changes would impact how DTC brands approach growth, and ultimately increase the cost of advertising.

Audience 98

Audience Ad Tech Impressions MarTech 98

Martech Series

AUGUST 12, 2022

This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly. This has been well received by viewers, allowing our analysts to recognize a 170% year-over-year uplift in the consumption of these programs between Q1 2021 and Q1 2022.

Advertising 105

Advertising Manufacturing Impressions Audience 105

Ad Rants

AUGUST 16, 2024

The Role of Lotteries in Boosting Customer Engagement While it may not initially give that impression, a lottery is a great tool to drive customer engagement. 2021), Coast (2015-present; in Canada), Prize Choice (2016), Prize Vault (2014), Win Win (2017), Golden Chances (2015), Wiiiin!!

Advertising 131

Advertising Impressions Food Audience 131

Single Grain

AUGUST 19, 2021

It helps your business grow globally and lets you target audiences from different countries in their native language. In this article, I will discuss the importance of international SEO and the specific steps you need to take to optimize your site for a global audience. 1) Reach Audiences Globally. domain suffix.

SEO 98

SEO Audience Conversion Pop-Up 98

Ad Rants

SEPTEMBER 20, 2024

The Role of Lotteries in Boosting Customer Engagement While it may not initially give that impression, a lottery is a great tool to drive customer engagement. 2021), Coast (2015-present; in Canada), Prize Choice (2016), Prize Vault (2014), Win Win (2017), Golden Chances (2015), Wiiiin!!

Advertising 130

Advertising Impressions Food Audience 130

Digiday

FEBRUARY 10, 2023

Rémy Martin is using its first national ad for the Super Bowl as a bid to attract younger audiences to its products. Beckers said that Rémy Martin built out a robust marketing strategy that allows the brand to reach, recruit and engage a broader audience through new consumption and celebratory moments like the Super Bowl.

Audience 68

Audience Impressions Advertising Marketing 68

Martech Series

JUNE 9, 2022

Amagi Global FAST Quarterly report reveals ad engagement has grown significantly year-over-year, with ad impressions up by 109%, ad opportunities up by 110% and 97.78% of FAST viewers watching an entire ad. The report revealed a 109% increase in ad impressions, an 84% rise in HOV, and 110% growth in ad opportunities on the Amagi platform.

Advertising 98

Advertising Impressions Ad Inventory Audience 98

Lemonads

OCTOBER 18, 2020

Push advertising has become a staple in the affiliate world because it is used by thousands of affiliates to connect with audiences around the globe There’s no denying that push notifications are here to stay, but there are dozens or even hundreds of traffic sources you can work with. Here are our picks for the top ad networks of 2021.

Ad network 52

Ad network CPC Affiliates CPA 52

Single Grain

JULY 16, 2021

Related Content: * 7 Social Media Marketing Trends You Can’t Ignore in 2021 * Social Media Marketing for Business Owners: How to Get Started in 2021 * How to Boost Your Social Media Marketing Efforts with Content Marketing Tools. Assets : Store and manage your events data, creatives, audiences, and catalog. operating system.

CPM 133

CPM Conversion Audience CPC 133

Martech Series

JUNE 24, 2022

As per some statistics, 70% of the marketers in 2021 believed that video marketing resulted in a positive ROI. B2B video marketing is a part of a typical B2B content marketing strategy that involves planning, creating, and sharing your content in video format with your B2B target audience. What is B2B video marketing?

Marketing 133

Marketing Manufacturing Audience Entertainment 133

Martech Series

DECEMBER 16, 2022

Effectv today released a new research study illustrating that although the way consumers watch television is evolving, holiday programming still remains a fundamental way for advertisers to reach their audiences in the coming weeks. The analysis also reveals that light- and no-TV households were 51% more likely to stream holiday programming.

Media 98

Media Audience Impressions MarTech 98

Karola Karlson

JANUARY 16, 2021

You will pay more in highly competitive industries, e.g. fashion and travel as more brands are competing for your audience’s attention. If you’re interested in fresh data, here are the Facebook and Instagram advertising cost numbers from 2021, based on data by Revealbot. Instagram ads CPC in 2021. to $2 per click.

CPC 52

CPC ROI CPM Conversion 52

Martech

FEBRUARY 11, 2022

presented to an audience of digital marketers and vendors their own media and advertising arm, GPS Media. The Gap joins Lowe’s and Walgreens as a large retail chain selling ads into its impressive customer base. CB4), and GPS Media has been in soft launch since late 2021. At the IAB ALM conference in New York this week, Gap Inc.

Marketing 113

Marketing Shipping Retail Impressions 113

Karola Karlson

FEBRUARY 1, 2021

Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average Facebook ads CPC is between $0.5 – $3,5. Facebook ads CPC in 2021. I n March 2021, the average Facebook CPM was between $2 – $20. Facebook ads CPM in 2021. Your target audience. CPC, even in the US.).

CPC 52

CPC CPM Click Through Rate Audience 52

Martech

JULY 22, 2022

Audiences are now digitally everywhere. An impressive 94% of marketers thought their 2021 was successful. The results show what trends and technologies are helping marketers pivot where necessary, connect with customers and drive conversions. Top challenges marketers are currently facing. Get the trends report.

Marketing 116

Marketing Impressions Conversion MarTech 116

Martech Series

JANUARY 8, 2023

Under the terms of the agreement, OMG will be able to combine audience data from Omnicom’s Omni marketing orchestration system with Albertsons Media Collective data – including near-real time data from more than 30 million consumers who shop at Albertsons every week – to buy CTV advertising directly within The Trade Desk platform.

Media 97

Media Retail eCommerce Electronics 97

Martech Series

JULY 14, 2022

“Our study validates that CTV has become an invaluable channel for brand marketers and agencies to follow their audiences, plan with data-driven targeting, and measure with outcomes-based performance. Precision audience targeting and extended reach for linear TV campaigns top the list of CTV advertising audience benefits.

Advertising 97

Advertising Brand Awareness Brand Lift Impressions 97

Martech

OCTOBER 26, 2023

Basis Technologies (which rebranded from Centro in 2021) is a global adtech company that integrates programmatic, search, CTV, social and site-direct advertising in their API. Smaller publications that appeal to diverse audiences need ad revenue — including digital ad revenue — to survive. Why we care.

MarTech 118

MarTech Impressions Advertising Marketing 118

Martech Series

JULY 26, 2022

The company drove high audience engagement with their content hub, with 60% of attendees becoming recurring visitors. Ultimate Virtual Event Award: SAP, creator of business operations and customer relations software, won the best all-around event award for SAP Customer Experience: Live 2021.

Audience 98

Audience Healthcare Manufacturing Brand Awareness 98

Martech

APRIL 12, 2022

Audiences are now digitally everywhere. An impressive 94% of marketers thought their 2021 was successful. The results showed what trends and technologies are helping marketers pivot where necessary, connect with customers, and drive conversions. Top challenges marketers face in 2022. Marketers look forward to big things in 2022.

Marketing 103

Marketing Impressions Conversion MarTech 103

Lemonads

DECEMBER 20, 2020

Why the ultimate guide to google ads for 2021? If you’re considering investing in ads to reach a target audience, with over 259 million visitors and 4.8 So, let’s delve deeper and learn through our ultimate guide to Google Ads for 2021 covering the following topics: Google Ads: First Steps Google Ads or Smart Campaigns?

Pop-Up 52

Pop-Up SEO Audience Video Ads 52

Martech Series

JANUARY 12, 2023

Kelley brings a wealth of marketing experience and know-how to FLYR, including an impressive track record leading high-performance teams in rapidly growing organizations,” said Mans. Discovery Announce Audience Measurement Agreement. Marketing Technology News: VideoAmp and Warner Bros.

Marketing 98

Marketing Impressions Communications MarTech 98

Martech

NOVEMBER 5, 2021

Predictive Audiences. Predictive Audiences were first offered as an add-on in 2020 including filters like Lookalike of Program Members, Likelihood to Register, Likelihood to Attend, and Likelihood to Unsubscribe. Are you wondering if you have access to Predictive Audiences? The latest release offers enhancements to this feature.

Machine Learning 113

Machine Learning Audience GDPR MarTech 113

Karola Karlson

JANUARY 5, 2021

Which target audiences are being used? Does the account use Lookalike audiences and Custom audiences? There is one campaign with two ad sets: one with a broad audience and another with 1% or 5% Lookalike audience. Are the remarketing ad campaigns reaching all the correct audiences? Is Facebook Pixel set up?

Video Ads 52

Video Ads Audience Conversion Brand Awareness 52

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Ad Monsters

NOVEMBER 2, 2022

Publishers and advertisers are concerned that going cookieless will make it harder to reach their audiences and hinder their revenue growth. “The 33Across’ Cookieless Report helps us understand how advertisers are beginning to shift their programmatic ad spend to reach audiences in browser-agnostic environments.

Cookies 97

Cookies CPM Food Impressions 97

Lemonads

SEPTEMBER 18, 2021

In this sense, the workflow and interface are the same, so publishers only need to focus on how to adjust their content based on the audience. Not only this, but the fact that the audience members are at a mall or a similar public space means that the DOOH ads have a higher chance of engaging them.

Media 52

Media Affiliates Real Estate Audience 52

Single Grain

MAY 18, 2021

A lead magnet is a valuable (and often free) resource you create and offer your target audience in exchange for their contact details. 1) Understand Your Audience. One of the first things you must do before creating your lead magnet is to conduct audience research. By understanding your audience. Demos or free trials.

Conversion 145

Conversion SEO Audience Conversion Rate 145

Martech Series

FEBRUARY 6, 2023

With a mind to optimizing budgets and doing more with less, event marketers are leveraging the everyday event format to cut through the noise of overcrowded and anonymous experiences and reach their audiences more frequently.

Audience 98

Audience ROI MarTech Impressions 98

Ad Monsters

MAY 27, 2024

Reaching the right audience at the right moment is critical to business success. This technology can ensure your ads will be seen by the right audience in the right context. In 2021, 45% of small business respondents in the USA said they paid for digital advertising. and decides on a budget.

Advertising 106

Advertising A/B Testing Conversion Rate Impressions 106

Karola Karlson

MAY 11, 2021

Because there’s an almost endless choice of metrics available in the Facebook Ads Manager: Reach, Impressions, CPC, CPM, CTR, CPA, Relevance Score, Engagement Score, Landing Page View (All or Unique?) If the frequency is very high, it means that most people in your target audience have been reached times over.

CPA 52

CPA Conversion Rate CPC CPM 52

Digiday

FEBRUARY 15, 2023

This week’s Media Briefing looks at how publishers are finding new audiences for their podcast YouTube channels. Given the early signals that Shorts can generate new audiences to podcasts, some publishers are considering creating promotional Shorts content for their shows before fully transitioning full-length podcasts into video.

Audience 68

Audience Media Demand Side Platform Finance 68