Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi. Source: inmobi.

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Mobile Ads Click Through Rate CPM Real Estate 52

Monetize More

JULY 14, 2022

Are Vignette Ads Intrusive? Around November 2020, Google introduced full-screen ads for wider screens, enabling publishers to deliver vignettes on various devices and screens, including smartphones and desktops.

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InMobi

SEPTEMBER 22, 2020

For retailers, that means that their best sellers from the 2019 holiday shopping season may be their best sellers in 2020. Even though 2020 has been an abnormal year, consumers are still ready to open up their wallets. In short, expect some level of continuity.

Retail 52

Retail Shipping Audience Mobile Ads 52

Smarty Ads

OCTOBER 13, 2021

According to eMarketer, mobile ad spend will outperform traditional media by 2020 and make 43% of all media spending. A lot of app developers and publishers are excited about the future, and there is a good reason for it. If this stat does not get you excited.

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Header Bidding Mobile Ads Media 52

InMobi

OCTOBER 19, 2020

We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. According to eMarketer, 81.5% They love to buy toys for my baby niece.

Retail 40

Retail Advertising Banner Entertainment 40

illumin

NOVEMBER 24, 2023

Perhaps this new technology can help marketers reach audiences on mobile? Mobile ads are also becoming increasingly popular with both audiences and advertisers as we move into the holiday shopping season. This makes short-form videos the most effective way to ensure an ad is seen and watched until completion.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

Basis

MARCH 22, 2023

This seemed like an aberration because of the record-setting 2020 US elections that generated the highest voter turnout ever. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Native, audio, and others combined had miniscule volume in 2018 (4%) and 2020 (3%).

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Advertising Impressions CPM Cookies 74

VideoWeek

JULY 25, 2022

The acquisition, which will further strengthen Tremor’s CTV credentials, is Tremor’s third major acquisition in as many years, following its buyouts of Unruly in 2020 and Spearad last year. Amobee has three core business segments – its DSP, the Amobee Advanced TV Platform, and its Email Marketing Platform.

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Demand Side Platform Ad Tech Mobile Ads Advertising 105

Paleo AdTech

DECEMBER 10, 2023

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft.

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Ad Server Retargeting Ad network Ad Tech 52

VideoWeek

AUGUST 9, 2022

Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform. ” As well as a video player, Ziggeo provides video recording capabilities and a transcoding pipeline.

Rich Media 69

Rich Media Ad Tech Ad Exchange eCommerce 69

Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? million by 2024.

Advertising 78

Advertising Mobile Ads Retail Entertainment 78

VideoWeek

JUNE 12, 2023

This was followed up by the acquisitions of Unruly from News Corp in 2020 in a deal with around £15 million in stock plus £30 million in guaranteed revenues, then Spearad in 2021 for $14.7 This deal also strengthened Taptica’s connected TV capabilities, mostly due to RhythmOne’s ownership of advanced TV specialist YuMe.

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Demand Side Platform Ad Tech Ad Server Banner 69

InMobi

NOVEMBER 18, 2020

Even as e-commerce grows by leaps and bounds in 2020, driving retail footfall still needs to be a key goal for retails brands both during and after the 2020 holiday shopping season. Yet, one of the best ways to drive in-person retail sales may actually be mobile in-app advertising.

Retail 52

Retail Advertising Brand Lift Mobile Ads 52

InMobi

JULY 2, 2021

Day 1, Nighttime: Mobile’s Role in Product Discovery Mobile plays a key role in product discovery, so it pays to understand the different ways consumers use mobile and what they expect at different moments of their shopping journey. Where do consumers notice mobile ads? Develop and invest in your own app.

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Mobile Ads Retail Shipping Advertising 52

Digital Remedy

MAY 31, 2022

Prior to 2020, there were three common methods for creating control (or holdout) groups for marketing and advertising campaign analysis: 1. Using existing technology and cookie, IP, or Mobile Ad ID (MAID) lists, agencies and advertisers were able to actively hold out randomly generated subsets of people from seeing ads.

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Control Group Impressions A/B Testing Ad Space 98

InMobi

AUGUST 15, 2020

According to eMarketer, India and SEA see a tremendous rise in the ad spends on digital growing by 33% and 18% respectively from 2020 to 2021. The mobile ad spends have also seen an upward trajectory in growth in India by 38% and 20% SEA by 20% from 2020 to 2021.

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Marketing Brand Awareness Mobile Ads ROI 52

InMobi

DECEMBER 6, 2020

2020 Recap: Publishers See Big Gains with Ad Monetization, InMobi Exchange Grows 2X With over a trillion valid ad requests generated each quarter, InMobi Exchange grew by 200% between Q2 and Q3 in 2020. It circles back to mobile ad monetization reaching new heights over the course of 2020.

Header Bidding 52

Header Bidding Pop-Up Banner Mobile Ads 52

Paleo AdTech

JANUARY 25, 2022

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

InMobi

AUGUST 4, 2021

in 2020 and will account for over 15% of all retail sales in 2021. This kind of contactless buying skyrocketed in popularity in 2020, enabling consumers to quickly and conveniently buy needed items without having to set foot in a physical store or deal with shipping delays.

Retail 52

Retail Shipping Mobile Ads Media 52

InMobi

SEPTEMBER 23, 2020

Through this data, we can see how adults in the United States are thinking about the 2020 presidential election (along with down-ballot campaigns at the state and local level) and how political digital advertising can be most effective between now and election day on November 3.

Advertising 52

Advertising Education Mobile Ads Audience 52

Ad Monsters

NOVEMBER 30, 2023

Desktop ad blocking surged, vying for the top spot over mobile throughout 2022, with mobile taking lead at the end of Q2 2023 claiming over 495M estimated monthly active ad blocking users. That’s just about 25M shy of mobile’s ad blocker heyday between 2020 and 2021.

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Machine Learning Ad Tech Audience Mobile Ads 86

InMobi

MARCH 23, 2021

This rate was measured off over 350 billion impressions in 2020, and includes app-first channels like in-app video, in-app display and connected television. InMobi has long been committed to fighting mobile ad fraud and championing a clean and open programmatic landscape.

Mobile Ads 52

Mobile Ads Impressions Advertising Marketing 52

VideoWeek

OCTOBER 26, 2022

Google’s parent company Alphabet only began disclosing YouTube’s specific revenues in financial results in 2020, but even without seeing the numbers, it’s safe to say the prior decade was one of tremendous ad revenue growth for the video sharing behemoth.

Mobile Ads 72

Mobile Ads Video Ads Agency Advertising 72

Single Grain

DECEMBER 18, 2019

In 2020, having a solid Facebook Ads plan — and using the right tools to execute it — is more important than ever. That’s why we rounded up the key trends that will impact running ads on Facebook this year. 5 Most Important Trends for Facebook Ads in 2020. Trend #1: Facebook Ad Costs Will Continue to Rise.

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Machine Learning Brand Awareness Video Ads Mobile Ads 122

InMobi

MAY 21, 2019

Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. It’s expected to reach three hours and 49 minutes by 2020. Time spent on mobile websites? By 2020, that will likely drop to 12 minutes daily. How is mobile advertising changing over time?

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Advertising Video Ads Mobile Ads Viewability 52

Digiday

NOVEMBER 17, 2022

That’s the key question on everyone’s lips given how Apple’s depletion of its MAID, known as ‘ID for advertisers’ or IDFA, has hamstrung mobile advertising on iOS devices. IDFAs meant that just about every party in ad tech could profiteer from advertising to – and tracking of – iPhone users.

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Ad Tech Manufacturing Mobile Ads Media 62

InMobi

JANUARY 10, 2019

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer. LEARN MORE What’s so special about in-app mobile advertising?

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Advertising Marketing Mobile Ads Banner 52

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Why do marketers need identity resolution platforms? The goal is to consider multiple signals like location and browsing history.

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Cookies GDPR Mobile Ads Ad Tech 118

Digital Remedy

MAY 31, 2022

Prior to 2020, there were three common methods for creating control (or holdout) groups for marketing and advertising campaign analysis: 1. Using existing technology and cookie, IP, or Mobile Ad ID (MAID) lists, agencies and advertisers were able to actively hold out randomly generated subsets of people from seeing ads.

Control Group 52

Control Group Impressions A/B Testing Ad Space 52

InMobi

SEPTEMBER 10, 2021

“The 2021 holidays will stand in stark contrast with the 2020 season. Key Insights You Need To Know 37% of Americans say the learn about retailer app availability through mobile ads. are likely or highly likely to use a retail mobile app in the future. I WANT A COPY! 39% of adults in the U.S. billion and $766.7

Retail 52

Retail Mobile Ads Marketing Media 52

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

Lemonads

FEBRUARY 2, 2021

So, we understand the importance of finding the best mobile ads network. This is the reason why we’ve put together an Airpush review, where we’ll go over the advantages and setbacks of partnering with this mobile network. More than 60% of Google searches already occur on mobile, which means only one thing.

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Advertising Affiliates Ad network Mobile Ads 52

Digital Turbine

NOVEMBER 21, 2023

manga sales saw a significant increase compared to 2020, driven by growing consumer interest in streaming platforms and anime content, offering lucrative opportunities for the regional market. What does the app developer and ad monetization landscape in APAC look like? In 2021, U.S.

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Banner Click Through Rate A/B Testing Fill rate 94

InMobi

SEPTEMBER 14, 2021

How InMobi Works With App Publishers: The Latest Figures By the end of June 2021, over 23,000 apps were getting mobile ad demand through InMobi Exchange, with 80% of them having directly integrated the InMobi SDK. In looking at the first half of 2021 compared to the same period in 2020, mobile programmatic ad spending rose 273%.

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Header Bidding Fill rate Banner Ad Exchange 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Innovations such as Facebook’s Mobile App Install Ads demonstrated the potential of mobile advertising for user acquisition. Infinite Potential On SmartHub Ad Exchange!

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

DECEMBER 11, 2022

While global mobile ad spend faced some economic headwinds throughout 2022, investments are expected to grow some 7.5% Short video apps are expected to drive ad spend for social platforms, while gaming spend will face challenges as privacy regulations become clearer. Horizon Media had handled traditional media since 2020.

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Media Mobile Ads Brand Lift Agency 62

Digiday

DECEMBER 11, 2022

While global mobile ad spend faced some economic headwinds throughout 2022, investments are expected to grow some 7.5% Short video apps are expected to drive ad spend for social platforms, while gaming spend will face challenges as privacy regulations become clearer. Horizon Media had handled traditional media since 2020.

Media 61

Media Mobile Ads Brand Lift Agency 61