Single Grain

AUGUST 16, 2019

Now that we’ve given you a quick overview of what the influencer marketing landscape looks like in 2019, take a look at SmallBizGenius’ infographic for some more interesting statistics! All You Need to Know About the ROI of Influencer Marketing [infographic]. This is a win-win for both the influencer and the company.

Marketing 71

Marketing ROI Banner Brand Awareness 71

Single Grain

NOVEMBER 6, 2019

How to Use Google Analytics to Measure Content Marketing ROI. Did you know that just 39% of marketers say they’re “somewhat successful” at tracking the ROI of their content marketing? Begins with ” for any URL that starts with your inputted extension like /blog/2019/. Let’s dive in. Get A Free Consultation. 3) Event Goal.

ROI 96

ROI Marketing Conversion Rate Conversion 96

Single Grain

JUNE 13, 2019

Dive Deeper: SEO Keyword Research Made Easy in 2019. Related Content: How To Measure Your Content Marketing ROI With Google Analytics. The post Is Pinterest Still a Good Platform to Advertise On in 2019? You can do this by using rich Pins , which allow brands to embed information directly into their pins. 6) Use Promoted Pins.

Advertising 96

Advertising Banner Audience SEO 96

InMobi

MAY 6, 2019

Mobile Apps Unlocked, the premier event for all things mobile apps and user acquisition, just wrapped up its 2019 iteration with two days of learning, insights and fun at the MGM Grand in Las Vegas. Just like last year , MAU did not disappoint in 2019! Did you miss MAU 2019? for winning a new Ninentdo Switch!

Header Bidding 52

Header Bidding Demand Side Platform ROI Banner 52

Martech

APRIL 3, 2025

household in 2019 was estimated at $400$500. Find the channels delivering the best ROI and focus your efforts there. -China trade war, 20182020 Multiple rounds of tariffs occurred from 2018 to 2020, including a 25% tariff on $250 billion worth of Chinese imports, lower tariffs (7.5%-15%)

Retail 120

Retail Advertising ROI MarTech 120

Martech

DECEMBER 3, 2024

By 2019, Terminus co-founders Sangram Vajre and Eric Spett were publishing a book with the triumphant title “ABM is B2B.” “So if a customer is running CTV, display, LinkedIn and paid search, is the combination working harder than any individual one so that the CPC goes down but the ROI goes up?”

Marketing 122

Marketing CPC Cookies Conversion Rate 122

Martech

OCTOBER 22, 2024

In 2019, Craig Howard said, “CDP is not a thing. ROI measurement. Marketer-friendly UI for segmentation. Journey orchestration. Personalization of experiences. Advanced data science capabilities. And often, these capabilities worked in real-time. It’s a collection of capabilities.” Executive scorecard for ongoing buy-in.

ROI 119

ROI Marketing MarTech Agency 119

Single Grain

MAY 1, 2025

This comprehensive analysis explores how marketing budgets are evolving, where top CMOs are investing, and how to optimize your marketing spend to drive maximum ROI in today’s complex landscape. Single Grain’s paid advertising experts can help you identify and partner with the right creators to maximize your marketing ROI.

Marketing 52

Marketing ROI Finance Media 52

Martech

MAY 19, 2022

What else delivers an ROI of $36 for every $1 spent, after all? In 2019, the company purchased AI and content classification company Temnos in January, data management platform (DMP) and demand-side platform (DSP) Sizmek in April. CM Group is majority-owned by Insight Partners. It snapped up location data company PlaceIQ in July.

MarTech 117

MarTech Marketing Demand Side Platform Finance 117

Martech

JULY 30, 2021

Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Marketing 120

Marketing ROI MarTech Communications 120

Martech

APRIL 8, 2022

trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. Fueled by the change in pandemic-driven changes in consumer behavior, it has been embraced by companies because the ROI is easier to measure. trillion by 2025, according to a Forrester report.

Marketing 122

Marketing Healthcare ROI Retail 122

Martech

NOVEMBER 15, 2022

Since its launch in 2019, SponsorPulse has supported sponsorships for over 100 brands and agencies. Sponsors, like their advertising counterparts, now have programmatic scalability and better insights to prove ROI with this new SponsorPulse partnership. Why we care.

ROI 97

ROI Entertainment Cookies Audience 97

Martech

NOVEMBER 9, 2022

That’s up from 32% in 2019. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. Podcast popularity among B2B execs mirrors that of the U.S. Furthermore, 26% listen to podcasts every week. Big in the C-suite. 57% higher brand consideration.

Marketing 133

Marketing Information Technology ROI MarTech 133

Martech

SEPTEMBER 8, 2021

The solutions listed in the 2019 survey were slightly different (the space, of course, changes fast), but marketing automation has topped the list two years running. In contrast, only 6% of respondents reported replacing email solutions in 2019, signaling the greater importance of email in pandemic times.

Marketing 142

Marketing SEO Finance Retail 142

Martech

OCTOBER 8, 2021

Salesforce’s “State of the Connected Customer” report found that an estimated 60% of business interactions now take place online, as opposed to 42% in 2019. This tendency, too, has increased as a result of the pandemic. The amount of B2B purchasers has increased, though many report difficulties in the buying process.

ROI 114

ROI MarTech Marketing Audience 114

Martech Series

FEBRUARY 2, 2023

After Optimizely was acquired by Episerver in 2019, de Jong built a strong team and drove consistent growth, going on to take on the expanded responsibility of the SE Asia and ANZ regions. “I look forward to another year of delivering tremendous ROI for our customers and enabling seamless marketing collaboration at incredible scale.”

Marketing 98

Marketing ROI Affiliates MarTech 98

Martech Series

AUGUST 1, 2022

Launched on the global market in 2019, it is characterized by professional video editing functions such as keyframe animation and chroma key for image matting. Marketing Technology News: A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI. VivaCut is a video editing app serving creators.

ROI 105

ROI MarTech Marketing 105

Martech

OCTOBER 6, 2021

Salesforce’s “State of the Connected Customer” report found that an estimated 60% of business interactions now take place online, as opposed to 42% in 2019. This tendency, too, has increased as a result of the pandemic. The amount of B2B purchasers has increased, though many report difficulties in the buying process.

Machine Learning 114

Machine Learning ROI Marketing MarTech 114

Single Grain

OCTOBER 30, 2020

They are too expensive, and we just don’t see the ROI.”. The results were pretty conclusive: Infographics were far and away the best ROI that Kissmetrics ever produced through any form of online marketing. But, since everyone is trying to leverage infographics, the ROI isn’t as good, right? How to Maximize Infographic ROI.

ROI 145

ROI Pop-Up SEO Marketing 145

Martech

DECEMBER 11, 2024

“We had started that in 2019 with Google CCAI [Contact Center AI]. For Domingos, there’s ROI in reducing the size of your human rep base using the AI as an agent for handling the most simple cases. Mitel has been pursuing this kind of outcome for some time. It was a little difficult to use, needed a lot of programming.”

Communications 115

Communications Conversion ROI Impressions 115

Single Grain

OCTOBER 28, 2019

The Ultimate Guide to Creating a High-Converting Landing Page in 2019. While that may sound abysmal, the average conversion rate across all industries in 2019 is just 3.48%: The conversion rate is a crucial KPI in any campaign. 4) Return on Investment (ROI). What is ROI? Get A Free Consultation. That's a simple example.

Conversion Rate 111

Conversion Rate Conversion CPC Click Through Rate 111

Martech Series

SEPTEMBER 14, 2022

Developed by entrepreneurs, engineering innovators and marketers since 2019, Pictory has its sights set on helping marketers capitalise upon content languishing in their archives by repurposing it into engaging videos for sharing on social media and other marketing channels.

Marketing 98

Marketing Conversion Rate ROI MarTech 98

Martech

SEPTEMBER 1, 2021

Mac Reddin, who stumbled across the idea for Commsor while participating in a no-code hackathon, explains that the current challenge is to build out the ROI engine, demonstrating the impact community can have on every aspect of a business, including marketing, sales and customer service. Read more here.

Marketing 136

Marketing Machine Learning MarTech ROI 136

Digiday

JANUARY 29, 2024

Pero las marcas también se están volviendo más inteligentes sobre los deportes electrónicos, y gastan menos a ciegas de lo que algunos hicieron durante los días de FOMO infundidos por el bombo de 2018 y 2019.

ROI 84

ROI Marketing Media 84

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Wyzowl recently released their 2019 Video Marketing Statistics Report , which incorporated feedback from over 600 marketing respondents. 83% of marketers claimed to have gotten a good ROI from video. As of 2019 , there are: 1.6

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

MNTN

JULY 29, 2022

What if you didn’t have to turn your back on TV ads at all, but could instead prove their performance impact, their ROI, and justify the marketing team’s budgets and value? higher than 2019 The holidays: Sales are expected to rise 3.3% But is cutting back on brand marketing channels like TV the best strategy? to $1.262 trillion.

ROI 98

ROI Marketing Advertising 98

Martech Series

OCTOBER 3, 2022

Scott Leatherman, Chief Marketing Officer at Veritone chats about the increasing impact of AI in marketing technology and what today’s marketers need to focus on to drive overall brand growth and ROI. __. I ended my time at SAP in 2019 as the COO of SAP Labs US. Tell us how you got involved with Veritone.

MarTech 98

MarTech Marketing SEO ROI 98

Martech

NOVEMBER 30, 2021

Salesforce’s “State of the Connected Customer” report found that an estimated 60% of business interactions now take place online, as opposed to 42% in 2019. This tendency, too, has increased as a result of the pandemic. The amount of B2B purchasers has increased, though many report difficulties in the buying process.

Marketing 124

Marketing ROI Communications MarTech 124

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. Acoustic Campaign (via Acoustic).

Marketing 122

Marketing Manufacturing Communications Healthcare 122

Martech Series

JUNE 28, 2022

million since its founding in 2019. Combining Personalization with Automation to Boost ROI and Lead Generation. Audience robots write letters at scale with consistent penmanship and work with unique software to measure ROI, keep track of notes sent, configure campaigns and automatically personalize each note.

Audience 98

Audience Real Estate Marketing ROI 98

Single Grain

JULY 22, 2019

44 Must-Have Marketing Tools for any Business in 2019. SEO Keyword Research Made Easy in 2019. With performance marketing, this will consist of two important elements: the ROI of your campaign and attribution. Measuring ROI. So in terms of a good ROI, there isn’t a black-and-white answer, unfortunately.

Marketing 85

Marketing Affiliates ROI Conversion Rate 85

Martech

OCTOBER 28, 2021

Salesforce’s “State of the Connected Customer” report found that an estimated 60% of business interactions now take place online, as opposed to 42% in 2019. This tendency, too, has increased as a result of the pandemic. The amount of B2B purchasers has increased, though many report difficulties in the buying process.

Marketing 124

Marketing Account-Based Advertising MarTech Retargeting 124

Single Grain

JULY 25, 2019

In this article, we’ll discuss what predictive analytics is, why businesses need it, how to measure it, and best practices for implementing it for better marketing performance, higher ROI and, ultimately, faster success. How to Use Big Data Analytics to Grow Your Marketing ROI. AI Trends in Marketing for 2019 [Infographic].

Marketing 93

Marketing ROI Machine Learning Banner 93

Martech Series

AUGUST 8, 2022

Meanwhile, Forrester reports that the number of interactions required to make B2B buying decisions jumped 58% from 17 in 2019 to 27 in 2021, indicating a new level of attention and due diligence for purchases during the pandemic. Measure to improve the buyer experience and tie those metrics to business objectives and drivers.

Marketing 98

Marketing ROI MarTech Media 98

Martech

DECEMBER 2, 2021

Salesforce’s “State of the Connected Customer” report found that an estimated 60% of business interactions now take place online, as opposed to 42% in 2019. This tendency, too, has increased as a result of the pandemic. The amount of B2B purchasers has increased, though many report difficulties in the buying process.

Marketing 145

Marketing Communications MarTech ROI 145

Single Grain

SEPTEMBER 12, 2019

This post was expanded for 2019 with new tactics for growing your business with influencer marketing. If you’re feeling overwhelmed, it’s time to experiment with fresh ideas – like influencer marketing – that can boost your marketing ROI and bottom line. Dive Deeper: 84 Influencer Marketing Statistics for 2019 [Infographic].

Marketing 101

Marketing ROI Audience SEO 101