article thumbnail

Why we care about adtech: The complete guide

Martech

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. The challenges of adtech.

article thumbnail

How to Get Started With Paid Performance Marketing

Single Grain

44 Must-Have Marketing Tools for any Business in 2019. Because these pages have already done their research and their testing, you can use their ads as a starting point for your campaigns, saving yourself a ton of time, effort and money. Dive Deeper: 30 Winning Facebook Ads and Why They’re so Effective. Measuring ROI.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Easily Set Up a High-Conversion Facebook Retargeting Campaign

Single Grain

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? It can also help Facebook optimize your ad campaigns to maximize your ROI based on your specific goals. NOW WITH MORE!

article thumbnail

Google Analytics for Content Marketing: How to Track and Improve Your ROI

Single Grain

How to Use Google Analytics to Measure Content Marketing ROI. Did you know that just 39% of marketers say they’re “somewhat successful” at tracking the ROI of their content marketing? Begins with ” for any URL that starts with your inputted extension like /blog/2019/. Let’s dive in. Get A Free Consultation. 3) Event Goal.

ROI 96
article thumbnail

187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027.

article thumbnail

How to Improve Your Amazon Ads to Increase Sales

Single Grain

With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Click here to download it for free right now! AdBadger reports that as of January 2019, Amazon’s regular cost per click (CPC) is usually about $0.97. Google Ads ’ Search Network ($2.76).

Video Ads 110
article thumbnail

13 Display Advertising Trends You Can’t Ignore in 2024

Single Grain

This is where programmatic advertising comes in: With programmatic ads, marketers can automate the process of buying ad space. This way, you can use programmatic ad spend to stay on budget while making your ROI. Creating a display ad budget is essential for all businesses, especially SMBs.