Martech

JULY 30, 2021

Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Marketing 114

Marketing ROI MarTech Communications 114

Martech

NOVEMBER 9, 2022

That’s up from 32% in 2019. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. Podcast popularity among B2B execs mirrors that of the U.S. Furthermore, 26% listen to podcasts every week. Big in the C-suite. 57% higher brand consideration.

Marketing 127

Marketing Information Technology ROI Retail 127

Martech Series

AUGUST 1, 2022

Launched on the global market in 2019, it is characterized by professional video editing functions such as keyframe animation and chroma key for image matting. Marketing Technology News: A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI. VivaCut is a video editing app serving creators.

ROI 90

ROI MarTech Marketing 90

Martech Series

SEPTEMBER 14, 2022

Developed by entrepreneurs, engineering innovators and marketers since 2019, Pictory has its sights set on helping marketers capitalise upon content languishing in their archives by repurposing it into engaging videos for sharing on social media and other marketing channels.

Marketing 82

Marketing Conversion Rate ROI MarTech 82

MNTN

JULY 29, 2022

What if you didn’t have to turn your back on TV ads at all, but could instead prove their performance impact, their ROI, and justify the marketing team’s budgets and value? higher than 2019 The holidays: Sales are expected to rise 3.3% But is cutting back on brand marketing channels like TV the best strategy? to $1.262 trillion.

ROI 98

ROI Marketing Advertising 98

Martech Series

FEBRUARY 20, 2023

Reltime does not charge any transaction fee to its B2B2C customers, allowing them a solid ROI. trillion in 2019 and is expected to reach $17.6 billion in 2019, and is projected to reach $17.76 The platform will support over 170 countries and all major global fiat currencies. during the forecast period. from 2020 to 2027.

ROI 52

ROI Retail MarTech Marketing 52

Martech

OCTOBER 8, 2021

Salesforce’s “State of the Connected Customer” report found that an estimated 60% of business interactions now take place online, as opposed to 42% in 2019. This tendency, too, has increased as a result of the pandemic. The amount of B2B purchasers has increased, though many report difficulties in the buying process.

ROI 94

ROI MarTech Marketing Audience 94

Martech Series

JUNE 28, 2022

million since its founding in 2019. Combining Personalization with Automation to Boost ROI and Lead Generation. Audience robots write letters at scale with consistent penmanship and work with unique software to measure ROI, keep track of notes sent, configure campaigns and automatically personalize each note.

Audience 91

Audience Real Estate Marketing ROI 91

Martech

OCTOBER 6, 2021

Salesforce’s “State of the Connected Customer” report found that an estimated 60% of business interactions now take place online, as opposed to 42% in 2019. This tendency, too, has increased as a result of the pandemic. The amount of B2B purchasers has increased, though many report difficulties in the buying process.

Machine Learning 98

Machine Learning ROI Marketing MarTech 98

Martech Series

AUGUST 8, 2022

Meanwhile, Forrester reports that the number of interactions required to make B2B buying decisions jumped 58% from 17 in 2019 to 27 in 2021, indicating a new level of attention and due diligence for purchases during the pandemic. Measure to improve the buyer experience and tie those metrics to business objectives and drivers.

Marketing 94

Marketing ROI MarTech Media 94

Martech Series

JUNE 16, 2022

Account-based marketing leader’s latest product updates further help B2B marketers turn insight into action and prove marketing ROI. The ability to reach Firefox browser users that have been harder to target since Mozilla began blocking third-party cookies in 2019.

Machine Learning 91

Machine Learning Cookies ROI Communications 91

Martech

NOVEMBER 30, 2021

Salesforce’s “State of the Connected Customer” report found that an estimated 60% of business interactions now take place online, as opposed to 42% in 2019. This tendency, too, has increased as a result of the pandemic. The amount of B2B purchasers has increased, though many report difficulties in the buying process.

Marketing 116

Marketing ROI Communications MarTech 116

Martech

SEPTEMBER 1, 2021

Mac Reddin, who stumbled across the idea for Commsor while participating in a no-code hackathon, explains that the current challenge is to build out the ROI engine, demonstrating the impact community can have on every aspect of a business, including marketing, sales and customer service. Read more here.

Marketing 112

Marketing Machine Learning MarTech ROI 112

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52

Martech

OCTOBER 28, 2021

Salesforce’s “State of the Connected Customer” report found that an estimated 60% of business interactions now take place online, as opposed to 42% in 2019. This tendency, too, has increased as a result of the pandemic. The amount of B2B purchasers has increased, though many report difficulties in the buying process.

Marketing 112

Marketing Account-Based Advertising Retargeting MarTech 112

Digital Remedy

SEPTEMBER 4, 2023

When Digital Remedy launched our Flip OTT solution in 2019, the ability to track conversions on one device driven by impressions on a separate device was a new and novel concept. Digital Remedy Approach: Measuring and Isolating the Impact of OTT In recent years, there has been an influx of innovation in the OTT/streaming space.

Conversion 52

Conversion Impressions Ad Space ROI 52

Spoton Digital Media

APRIL 18, 2022

In July 2019, Google introduced a new iteration of their data analytics tool called Google Analytics 4 (GA4). Get better ROI attribution. Connections between the two platforms can help you create in-depth reports on marketing ROI and user behavior and develop predictive models that guide future marketing initiatives.

Machine Learning 80

Machine Learning ROI Audience eCommerce 80

Paleo AdTech

DECEMBER 10, 2023

Post acquisition, Joseph worked with the Oracle Data Cloud team until 2019, when he left to join customer analytics startup Custora, itself acquired by Amperity later that year. Working for Eric Roza and based in New York, he was with DLX — as it is known in the industry — through many ups and downs on its way to a reported $1.1

Retail 52

Retail CPM Audience ROI 52

Martech

DECEMBER 2, 2021

Salesforce’s “State of the Connected Customer” report found that an estimated 60% of business interactions now take place online, as opposed to 42% in 2019. This tendency, too, has increased as a result of the pandemic. The amount of B2B purchasers has increased, though many report difficulties in the buying process.

Marketing 140

Marketing Communications MarTech ROI 140

Martech

AUGUST 3, 2021

Marketers report account-based marketing (ABM) yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

ROI 108

ROI MarTech Marketing 108

Martech

MARCH 6, 2023

It can also be streamed through smart TVs, Blu-ray players and game consoles like PlayStation and Xbox (there were 1 billion in 2019 ). It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI. It’s also immensely popular, reaching 204.1

Viewability 81

Viewability Conversion Rate Impressions Conversion 81

Martech Series

JUNE 21, 2022

How can marketers optimize their video marketing tactics to lead to better ROI across the user journey? Yet without the right tools it’s impossible for brands to create these visual stories at scale, deliver the personalized experiences audiences expect and achieve expected ROI.

MarTech 88

MarTech ROI Audience Media 88

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. The challenges of adtech. The death of the third-party cookie.

First-Party Cookies 112

First-Party Cookies Cookies Impressions Ad Exchange 112

Digiday

MARCH 22, 2023

However, much has changed since 2019, especially as technology has made connected television and other digital marketing offerings more viable in terms of measurement. From a deeper consumer engagement post TV ad viewing, connected is quickly proving its ROI in comparison to linear,” Chasan said.

Cookies 63

Cookies ROI Media Video Ads 63

Martech Series

NOVEMBER 23, 2022

immersiion offers a completely automated experience through which its users can seamlessly launch ad campaigns, track key performance metrics and optimise their campaigns for maximum ROI. Empowering brands to simplify and scale audience engagement. iion is a proud partner of gaming publishers like Games2win, Suji Games and Game Jam.

Audience 90

Audience Advertising Rich Media Entertainment 90

Banner Flow

DECEMBER 16, 2021

With so many new and established social media options, it can be hard to know where to position your advertising efforts to get the best ROI for your brand. Your team can quickly and easily create jaw-dropping social ads at scale to generate engagement and increase ROI in 2022. TikTok or Reels?

Media 98

Media Advertising ROI Entertainment 98

InMobi

JUNE 12, 2020

In fact, as travel remains subdued and TV consumption continues to shift towards subscription services like Netflix and Disney+, mobile apps outside of the walled gardens will provide the highest ROI. Further, consider these stats from 2019. uses over 20 apps in an average month, according to eMarketer.

Advertising 52

Advertising ROI Cookies Audience 52

Digiday

OCTOBER 26, 2022

Sharma explained that his team has sought to improve the ease of use of the Amazon Ads platform, including more cohesive integration of its demand-side platform and other offerings, plus investment in Sizmek, the buy-side ad server it purchased in a 2019 fire-sale.

Ad Tech 69

Ad Tech Demand Side Platform Ad Server Food 69

Single Grain

JULY 4, 2019

In order to affect your ROI, your business needs a “brand persona” Click here to download it for free right now! 16 Branding Trends to Increase Awareness in 2019. How Brand Personas Can Lead to Effective ROI. How Brand Personas Can Lead to Effective ROI. Dive Deeper: . What Is a Brand Persona?

ROI 106

ROI Banner Audience Marketing 106

Martech

SEPTEMBER 27, 2021

There isn’t much in the last 18 months that we could have seen ahead of time, from 2019 or earlier. Boost ROI with clean data . It helps organizations make better decisions for their customers and, in turn, increases ROI. Good morning, Marketers, could you have predicted it? Read more here.

MarTech 91

MarTech ROI Finance Marketing 91

Digiday

OCTOBER 3, 2022

One early example of the crossover between gaming and streaming content was Netflix’s “The Witcher,” which premiered in 2019 and was based on a Polish book series that also inspired a popular video game franchise.

Media 64

Media Shipping ROI Entertainment 64

Martech

SEPTEMBER 28, 2021

Salesforce’s “State of the Connected Customer” report found that an estimated 60% of business interactions now take place online, as opposed to 42% in 2019. This tendency, too, has increased as a result of the pandemic. The amount of B2B purchasers has increased, though many report difficulties in the buying process.

MarTech 101

MarTech ROI Marketing Media 101

Digital Remedy

DECEMBER 2, 2021

When Digital Remedy launched our Flip OTT solution in 2019, the ability to track conversions on one device driven by impressions on a separate device was a new and novel concept. In recent years, there has been an influx of innovation in the OTT/streaming space. As the industry continuously evolves, so do our capabilities.

Conversion 52

Conversion Impressions Ad Space ROI 52

Basis

AUGUST 23, 2023

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. Translation: when deployed effectively, bid shading can improve overall campaign performance and deliver better return on investment (ROI).

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

Digiday

JUNE 19, 2022

As for as ROI is concerned, at this point in time I would say that using the right kind of sound and sonic architecture is very critical and if you scale it right, the ROI is much, much better than the other areas that are totally cluttered like visual ads.

Media 66

Media ROI Ad Tech Advertising 66

Paleo AdTech

JUNE 28, 2022

Post acquisition, Joseph worked with the Oracle Data Cloud team until 2019, when he left to join customer analytics startup Custora, itself acquired by Amperity later that year. Working for Eric Roza and based in New York, he was with DLX — as it is known in the industry — through many ups and downs on its way to a reported $1.1

Retail 45

Retail CPM Audience ROI 45

Basis

JULY 1, 2022

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. Translation: when deployed effectively, bid shading can improve overall campaign performance and deliver better return on investment (ROI).

CPM 65

CPM Impressions Ad Exchange Demand Side Platform 65