article thumbnail

Event Diary: MAU 2019

InMobi

Mobile Apps Unlocked, the premier event for all things mobile apps and user acquisition, just wrapped up its 2019 iteration with two days of learning, insights and fun at the MGM Grand in Las Vegas. Just like last year , MAU did not disappoint in 2019! Did you miss MAU 2019? A lot of advanced DSPs can help test creatives.” “You

article thumbnail

How Will The Mobile App Advertising Market Evolve in 2020?

InMobi

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Game on: iion launches ‘immersiion’ – the First Advertising Platform, Purpose-Built To Reach Audience Segments Across All Gaming Environments

Martech Series

Some examples of this include banners, interstitials, playable or rewarded videos. immersiion offers a completely automated experience through which its users can seamlessly launch ad campaigns, track key performance metrics and optimise their campaigns for maximum ROI. Empowering brands to simplify and scale audience engagement.

article thumbnail

Digital Advertising Guide

Adtelligent

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text.

article thumbnail

How a Brand Persona Plays Into Effective ROI

Single Grain

In order to affect your ROI, your business needs a “brand persona” Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 16 Branding Trends to Increase Awareness in 2019.

ROI 106
article thumbnail

Four key social media advertising trends for 2022

Banner Flow

With so many new and established social media options, it can be hard to know where to position your advertising efforts to get the best ROI for your brand. Your team can quickly and easily create jaw-dropping social ads at scale to generate engagement and increase ROI in 2022. TikTok or Reels?

Media 98
article thumbnail

Nextech AR Positions for Next Level of Growth in Web 3.0

Martech Series

From 2019-2022 the company was able to use its Ecommerce businesses as a sandbox for learning about the 3D modeling and Augmented Reality business; today however its 3D modeling business and AR business has matured so that it no longer is needed for this.