InMobi

AUGUST 15, 2019

Download the 2019 Mobile Programmatic Advertising Report Today! GET REPORT “Programmatic is the worst thing that happened to advertising and is our only hope for the future.” Are advertisers clinging to the tried and true, or is programmatic becoming truly dominant? In Q1 2019, U.S. In Q1 2019, U.S.

Click Through Rate 52

Click Through Rate Advertising Banner Mobile Ads 52

InMobi

NOVEMBER 14, 2019

What are the biggest mobile app monetization trends of 2019 and 2020? Based just on media coverage alone, in-app header bidding is definitely on the top of the list. But is in-app header bidding actually part of the average app monetization strategy today? What did our research reveal?

Header Bidding 52

Header Bidding Ad Exchange Banner Audience 52

Single Grain

JUNE 25, 2019

But people don’t care about your brand and product until you can solve their problems or satisfy their needs. Thus, companies need to start selling products directly through social media networks with social shopping. What Is Social Shopping? Dive Deeper: 17 Actionable Marketing Strategies You Can Borrow from E-commerce.

Banner 80

Banner Media Education Brand Awareness 80

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. But advertisers shouldn’t forget about the power of display advertising. Here are the trends you should keep an eye on this year.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? What Is Facebook Retargeting? Dive Deeper: How to Get 1,000 True Fans with Facebook Video Retargeting.

Retargeting 110

Retargeting Conversion Audience Banner 110

Single Grain

OCTOBER 2, 2019

With more than 7 million brands currently advertising on the platform trying to reach their audience among Facebook’s 1.59 Advertisers are able to reach users while they’re viewing their friends’ Stories, watching videos on the platform, and even when they’re scrolling through their messages. Delivery optimization.

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

Single Grain

SEPTEMBER 30, 2019

Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads. They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

AUGUST 13, 2019

With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Who Should Advertise on Amazon? Get A Free Consultation.

Video Ads 110

Video Ads Conversion CPC Banner 110

InMobi

APRIL 12, 2019

In order to maximize in-app ad revenues, it pays to have the best app monetization platform in place. But with lots of options out there, how do you choose the best one for your app? How do you make sure a chosen platform will bring in the best advertisers and most optimal revenue?

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. If so, here’s what you should know.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

AUGUST 27, 2020

If you own a business or work as a marketer for any industry with strict regulatory considerations – such as cannabis, which we'll use as our example, alcohol and tobacco – you are painfully aware of the limitations in how these companies can be marketed. Marijuana Advertising Laws. First, there are the national concerns.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

Lemonads

JANUARY 17, 2022

Becoming an affiliate is a great way to take control of your professional life and make money out of the knowledge you already have. Affiliate marketing is one of the most popular forms of digital advertising and companies rely on this technique to connect with different consumer segments that have distinct needs.

Affiliates 52

Affiliates Marketing CPL CPM 52

Single Grain

OCTOBER 3, 2019

When you're doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. But you don’t have to. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads.

Viewability 52

Viewability Click Through Rate Video Ads Banner 52

Single Grain

JULY 31, 2019

UPDATED FOR 2019! Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Gamifying Mobile Ads.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Single Grain

OCTOBER 14, 2019

What is it like to be the largest sneaker maker who keeps sales surging as the global economy slows? Full-screen background videos that send chills down your spine. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Everyone knows Nike.

Marketing 109

Marketing Fashion Banner Audience 109

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Click here to download it for free right now! Get A Free Consultation.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

APRIL 15, 2021

NFT (Non-Fungible Token) is an asset that you can’t hold in your hand, but you have complete ownership of that asset. I know, by now, you must be thinking: what the heck is an NFT?! I know, by now, you must be thinking: what the heck is an NFT?! What Is an NFT (Non-Fungible Token)?

Non-Profit 131

Non-Profit Marketing SEO Education 131

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 65

Marketing Retail Ad Targeting Conversion 65

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. The 31 Best Digital Marketing Campaigns You Can Swipe. 1) Mobile Monkey. MobileMonkey , a Facebook messenger chatbot for businesses, certainly practices what they preach. The Lesson.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

SEPTEMBER 3, 2019

So how can you future-proof your business from experiencing a loss? So how can you future-proof your business from experiencing a loss? Content marketing gets 3X more leads than paid search advertising. Content marketing gets 3X more leads than paid search advertising. billion in 2016 to $12.12 Content marketing.

Marketing 106

Marketing SEO Banner Audience 106