Digiday

JANUARY 31, 2023

This was the slowest rate of growth since the mobile app floated onto the stock exchange in 2017. Whether advertisers are willing to see how all these issues shake out is anyone’s guess. “That’s incredibly telling to us,” said Philips. And the slump looks set to continue for a while yet.

Advertising 65

Advertising Impressions Agency Banner 65

Single Grain

JUNE 25, 2019

What's more, the majority of users follow brands on social media to better understand their products, which also means they are ready to buy in-app, according to a Marketing Week report: Shopping on social media is getting more and more popular, so brands need to offer an easier experience for customers. Tutorials and how-tos.

Banner 80

Banner Media Education Brand Awareness 80

InMobi

NOVEMBER 14, 2019

What are the biggest mobile app monetization trends of 2019 and 2020? Based just on media coverage alone, in-app header bidding is definitely on the top of the list. But is in-app header bidding actually part of the average app monetization strategy today? What app monetization models are commonly used?

Header Bidding 52

Header Bidding Ad Exchange Banner Audience 52

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

OCTOBER 1, 2019

The role is different: those in SEO are focused on how to get visitors to your site , while those in CRO are focused on getting visitors to buy. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now!

SEO 108

SEO Conversion A/B Testing Conversion Rate 108

Single Grain

SEPTEMBER 30, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. In the words of Google: “ A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network. ”. Get A Free Consultation.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

AUGUST 7, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. It isn’t that hard for a beginner to set up plus it offers a simple design that helps save the advanced marketer some time. 9 Effective SEO Techniques to Drive Organic Traffic in 2019.

SEO 101

SEO Banner Media Conversion Rate 101

Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! This guide shares everything you need to know about Facebook retargeting — including the reasons you should run this type of advertising campaign and the step-by-step guide you’ll need to create your own. NOW WITH MORE!

Retargeting 110

Retargeting Conversion Audience Banner 110

Single Grain

OCTOBER 2, 2019

Knowing the changes will help you to stay competitive, using all the cutting-edge features and adapting to updates that impact marketers. A lot has changed in the past few years, so let’s take a look at the 7 new Facebook Ads changes that all marketers should be aware of in 2019. Get A Free Consultation.

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI! Work With Us The Power of Mobile Marketing With 5.48

Advertising 52

Advertising Audience ROI Click Through Rate 52

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Forbes ) The US e-commerce market will generate $1.1

Advertising 52

Advertising Finance CPC Brand Awareness 52

Lemonads

AUGUST 29, 2021

Digital marketing has undoubtedly transformed the way businesses promote their products and services. What’s more, online promotion methods like mobile affiliate marketing go a step further because they allow advertisers to build strong bonds with consumers and contact prospects at crucial moments during the decision-making process.

Affiliates 52

Affiliates Marketing Audience Conversion 52

InMobi

APRIL 12, 2019

In order to maximize in-app ad revenues, it pays to have the best app monetization platform in place. But with lots of options out there, how do you choose the best one for your app? How do you make sure a chosen platform will bring in the best advertisers and most optimal revenue?

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Single Grain

AUGUST 13, 2019

: In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Video Ads 110

Video Ads Conversion CPC Banner 110

TechCrunch Ads

JUNE 29, 2022

But the EU’s flagship data protection law, the General Data Protection Regulation (GDPR), bakes in a requirement for privacy by design and default, as well as setting clear conditions around how consent must be gathered for it to be lawful. Instead, privacy protection should be the default and easiest choice for consumers.”.

GDPR 96

GDPR Cookies Banner Ad Targeting 96

Single Grain

FEBRUARY 3, 2020

According to a survey by Havas , “people wouldn't care if 74% of the brands they use every day just disappeared.” Many businesses tend to only focus on how much money a customer can make them rather than investing in the level of service that needs to take place, even after a purchase. They shouldn't be.

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

Single Grain

JULY 20, 2021

If so, here’s what you should know. How it's different from other types of advertising. How programmatic targeting works. How many advertisers invest in programmatic today (i.e. market size). The future of programmatic advertising and how it will reshape advertising realms for brands. billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

AUGUST 27, 2020

If you own a business or work as a marketer for any industry with strict regulatory considerations – such as cannabis, which we'll use as our example, alcohol and tobacco – you are painfully aware of the limitations in how these companies can be marketed. Marketing Consultation . Creative Marketing Strategies.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

Lemonads

JANUARY 17, 2022

Affiliate marketing is one of the most popular forms of digital advertising and companies rely on this technique to connect with different consumer segments that have distinct needs. In this article, we will go over the definition of an affiliate and the different types of independent marketers that exist today.

Affiliates 52

Affiliates Marketing CPL CPM 52

Single Grain

OCTOBER 3, 2019

Here's how to get the cheapest Facebook Ads without sacrificing quality. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. How Much Do Facebook Ads Cost? But there are some ads you should just cut. But you don’t have to.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

AUGUST 26, 2019

Here’s what remote work looks like in 2019: The alarm goes off at 8 a.m. It is, after all, 2019. Hacking and security have become so mainstream that hundreds of the more than two million podcasts are all about IT security and how to prevent cyber attacks! Use a Password Manager to Keep Your Logins Secure. Click To Tweet.

Banner 96

Banner Pop-Up Affiliates SEO 96

Single Grain

JUNE 20, 2019

If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. However, just because they’re important doesn’t mean that the average person understands how to use them. Spoiler alert: that’s because they are.

A/B Testing 110

A/B Testing Conversion Rate Conversion Banner 110

Single Grain

SEPTEMBER 20, 2019

If you have a SaaS platform , getting people to sign up for your offer instead of your competitor’s is a challenge from a marketing, pricing and product development perspective. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Banner 63

Banner Conversion Rate Pop-Up ROI 63

Single Grain

JULY 31, 2019

UPDATED FOR 2019! Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Gamifying Mobile Ads.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

APRIL 15, 2021

The price that your NFT gets depends on your marketing strategy, which is created by NFT experts who build a community of users, reap numerous influencers, leverage content marketing, and use social media to encourage more bids. Book My Free NFT Marketing Consultation. Higher bids lead to a better NFT selling price.

Non-Profit 131

Non-Profit Marketing SEO Education 131

Single Grain

SEPTEMBER 10, 2020

Google algorithm updates are something that make webmasters and SEOers worry, especially due to the suddenness and, sometimes, lack of warning or detailed information (like the unnamed update on February 7, 2020 or the mysterious 19-result SERPs update on March 1, 2019). So what is the Page Experience Update and how do you prepare for it?

Pop-Up 105

Pop-Up SEO Banner Audience 105

Digiday

NOVEMBER 20, 2022

The series follows up on a report Digiday produced five years ago to discover how technologies previously reported on have evolved and to explore new technologies that have since emerged, including blockchain and robotics. Marketers mainly use NLP in the form of chatbots to streamline customer service responses and increase e-commerce sales.

Marketing 64

Marketing Retail Ad Targeting Conversion 64

Single Grain

AUGUST 27, 2019

This post was updated for 2019 to include more actionable info to get better responses from your cold e-mails. They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI.

Banner 103

Banner ROI Conversion Audience 103

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). 31 Top Digital Marketing Campaign Examples.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

SEPTEMBER 9, 2019

It wasn’t because Google didn’t want more content; it just wanted better content that was more authoritative, unique and would ultimately be more useful to the user. Here are the 7 ranking factors that will most efficiently move the needle for your business in 2019. Brands are how you sort out the cesspool.” Brand Queries.

SEO 92

SEO Banner ROI Marketing 92

Single Grain

SEPTEMBER 3, 2019

will be using ad blockers — which means that about one quarter of all ads won’t reach their target. So how can you future-proof your business from experiencing a loss? Content marketing. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Neil Patel is the king of content marketing.

Marketing 106

Marketing SEO Banner Audience 106