Digiday

MARCH 22, 2023

“Time spent with digital video, including streaming TV, has now officially exceeded time spent with linear TV on a daily basis,” said Charlie Legg, svp media director at Blue Sky Agency, in an emailed statement to Digiday. Let Adidas circa 2017 be an example.

Cookies 59

Cookies ROI Media Video Ads 59

Digiday

JANUARY 3, 2023

Agencies that built their businesses on tools that democratized expertise are going to suffer because tools are getting worse and worse.”. billion in 2019 to $815.4 Gupta added a similar sentiment, noting that Meta’s perfect pixels “lulled a generation of marketers into making something that felt like simplistic ROI decisions.”

Advertising 64

Advertising Marketing Impressions Brand Awareness 64

Martech Series

JUNE 21, 2022

Fast-forward through YCombinator and earning a Meta Business Partner Creative Platform Badge by helping some of the world’s best brands and agencies launch innovative high-performing campaigns and it’s been really gratifying to see the market, our partners and clients realize the benefits of more relevant and personalized visual media.

MarTech 88

MarTech ROI Audience Media 88

Martech

OCTOBER 7, 2021

Additionally, marketing projects — whether they’re campaigns or websites or whitepapers or videos — regularly involve working with outside resources, whether it’s an agency or a contract designer or photographer. Made for agile marketing. The same applies to any other department with which marketing interfaces.

Marketing 128

Marketing Communications Education Agency 128

Martech

MARCH 6, 2023

It can also be streamed through smart TVs, Blu-ray players and game consoles like PlayStation and Xbox (there were 1 billion in 2019 ). It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI. At my agency, we also like to use keywords for targeting.

Viewability 85

Viewability Conversion Rate Impressions Conversion 85

Martech

SEPTEMBER 28, 2021

“Try to think of ABM from the perspective of all the marketing elements that you are using,” said Pam Didner, founder of agency Relentless Pursuit, in her presentation at our most recent MarTech conference. Think in terms of what you can do to translate and transform these elements to be account-specific kinds of support.”.

MarTech 104

MarTech ROI Marketing Media 104

Martech

SEPTEMBER 27, 2021

There isn’t much in the last 18 months that we could have seen ahead of time, from 2019 or earlier. According to Yahoo, before this partnership, Yahoo ConnectID had over 200 advertisers and agencies using it. Boost ROI with clean data . Good morning, Marketers, could you have predicted it? Why we care. Read more here.

MarTech 96

MarTech ROI Finance Marketing 96

VideoWeek

OCTOBER 13, 2023

Publicis Raises its Guidance Again After Strong Q3 French agency group Publicis Groupe posted another strong set of financial results this week, reporting 5.3 While several of the major agency groups have had a tough time in recent months due to a pullback in tech spending, Publicis has consistently reported growth each quarter.

Retail 97

Retail Media Agency Ad Tech 97

Banner Flow

DECEMBER 16, 2021

With so many new and established social media options, it can be hard to know where to position your advertising efforts to get the best ROI for your brand. To help, earlier this year, Forbes highlighted research by influencer marketing agency Markerly. As a digital leader, you understand that platform audiences vary.

Media 98

Media Advertising ROI Entertainment 98

Digital Remedy

DECEMBER 2, 2021

When Digital Remedy launched our Flip OTT solution in 2019, the ability to track conversions on one device driven by impressions on a separate device was a new and novel concept. In recent years, there has been an influx of innovation in the OTT/streaming space. As the industry continuously evolves, so do our capabilities.

Conversion 52

Conversion Impressions Ad Space ROI 52

Digiday

JUNE 22, 2022

One of the things about this place is that people come here and they’re not just networking,” said Lenny Stern, co-founder of SS+K ad agency and co-chairman of M&C Saatchi US ad agency. Then fast enough to give one whiplash, the agency holding company had news about its partnership with Walmart and the king of commerce, Amazon.

Marketing 59

Marketing Demand Side Platform Agency ROI 59

Karola Karlson

JANUARY 10, 2024

One thing I noticed is that it’s become a lot harder to get results at a high ROI. How to maintain a positive marketing ROI? Results & quality beat scalability Between 2019-2022, most brands enjoyed fast-paced growth, often from digital strategies. So how to survive in 2024 as a brand?

Marketing 52

Marketing Pop-Up ROI Media 52

Basis

AUGUST 23, 2023

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. Translation: when deployed effectively, bid shading can improve overall campaign performance and deliver better return on investment (ROI).

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

Digiday

SEPTEMBER 29, 2022

Since Google released its first transparency report in 2010, others have followed with their own versions in more recent years such as Facebook in 2018 and TikTok itself for the firs time in 2019. TikTok’s quarterly disclosures come as the rapidly growing platform faces more regulatory pressure. with “minor safety” violations, 21.2%

Education 57

Education ROI Advertising Communications 57

Basis

JULY 1, 2022

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. Translation: when deployed effectively, bid shading can improve overall campaign performance and deliver better return on investment (ROI).

CPM 65

CPM Impressions Ad Exchange Demand Side Platform 65

VideoWeek

MAY 3, 2024

“We’re continuing to make Google AI an essential part of DV360, seamlessly integrating it into your workflows and bringing generative AI capabilities,” said Kristen O’Hara, VP, Agency, Platforms & Client Solutions at Google. percent year-on-year growth in total revenues in Q1, or 3.4

Video Ads 52

Video Ads Ad Tech Media Audience 52

Clearcode

DECEMBER 12, 2022

Here’s an overview of why some telcos couldn’t make their AdTech acquisitions work: AT&T’s sale of Xandr shows us that growing a new arm of an existing business is challenging and acquiring an AdTech platform doesn’t always deliver a positive ROI. Seeing a positive ROI can take many years, if at all.

Demand Side Platform 52

Demand Side Platform ROI Ad Targeting MarTech 52

Banner Flow

DECEMBER 16, 2021

With so many new and established social media options, it can be hard to know where to position your advertising efforts to get the best ROI for your brand. To help, earlier this year, Forbes highlighted research by influencer marketing agency Markerly. As a digital leader, you understand that platform audiences vary.

Media 52

Media Advertising ROI Entertainment 52

InMobi

JANUARY 17, 2019

If you’re looking to embrace programmatic media buying in 2019 but don’t know where to begin, then consider these examples of programmatic advertising to see how others have approached real-time bidding and automated advertising campaigns. We look forward to seeing continued ROI from them.” How are Prices Set in an Auction?

Advertising 40

Advertising Header Bidding Demand Side Platform Display Advertising 40

Single Grain

APRIL 29, 2021

Dan Marino – painted in 2019 for Art Basel Miami show (SLS South Beach). This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency.

Agency 113

Agency Marketing Non-Profit SEO 113

Digiday

JUNE 15, 2022

Publishers] are sharing their CPAs [cost-per-action rates] and ROIs [return-on-investment] a little more. ” — Magnet lead Danielle Johnsen Karr on why Team Whistle’s social content agency doesn’t label itself a branded content studio. “We haven’t yet seen a slowdown,” said Pierre Lipton, COO and co-founder of 1440.

Media 63

Media Brand Lift Click Through Rate Brand Awareness 63

Ad Beat

SEPTEMBER 25, 2019

billion in 2018 (Q1 2019: $454.1 2019: “Finding Home in America” in collaboration with ATTN: Zillow teamed up with ATTN: , the California-based media company, to create a docu-series that uses live-action footage to explore how social causes such as domestic violence, LGBTQ discrimination, and poverty can lead to housing insecurity.

Real Estate 52

Real Estate Brand Awareness Impressions Non-Profit 52

Digiday

NOVEMBER 20, 2022

For this report Digiday+ Research surveyed 388 industry professionals at organizations including agencies, brands, retailers and publishers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future. General Mills.

Marketing 61

Marketing Retail Ad Targeting Conversion 61

Single Grain

AUGUST 15, 2023

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business.

Agency 52

Agency Marketing SEO Media 52

Digiday

JANUARY 11, 2023

That is a model that I would say, from an ROI perspective and as an overall Bloomberg LP strategy, makes a lot of sense. July 2019 : Future buys B2B publisher SmartBrief (which had 5.8 sales: Ali Dib as head of agency strategy and Jeffrey Goldstein as head of programmatic. April 2018 : Future buys NewBay Media for $13.8

Media 63

Media Audience Entertainment Advertising 63

Single Grain

JULY 22, 2022

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business.

Agency 64

Agency Marketing SEO Media 64

Single Grain

MAY 11, 2022

alone grew by 50% compared to 2019, reaching a value of $870 billion. That’s where an ecommerce consulting agency demonstrates its exceptional value. In this post, we'll walk you through identifying and choosing the right agency for your business and provide a curated list of the top 5 picks. Top 5 Ecommerce Consulting Agencies.

eCommerce 52

eCommerce Agency Conversion Rate Conversion 52

Single Grain

NOVEMBER 20, 2020

If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Before we review and discuss the tools, let’s understand what SEO agencies are and what type of software they need to proficiently manage all their SEO activities. Link Building.

SEO 52

SEO Agency A/B Testing Media 52

Single Grain

JUNE 13, 2023

Tomoson ) Influencer advertising generates up to 11 times more ROI than any other type of digital marketing strategy. Neal Schaffer ) Since 2019, the global influencer market has more than doubled. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

FEBRUARY 23, 2022

This guide explains the factors you should consider before choosing a cryptocurrency marketing agency. It also lists the top five cryptocurrency marketing agencies and provides additional information to help you choose the right blockchain marketing company that fits your business needs. Top 5 Crypto Marketing Agencies .

Agency 52

Agency Marketing SEO Communications 52

Single Grain

NOVEMBER 22, 2019

On November 14, 2019, Instagram announced the expansion of their world-wide test in which “you'll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.”: The Beginner’s Guide to Crafting a Highly Effective Social Media Strategy in 2019. Instagram is now hiding likes.

Media 141

Media Marketing Brand Awareness Ad network 141

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing 98

Marketing Healthcare Real Estate Conversion 98

Single Grain

JULY 22, 2019

44 Must-Have Marketing Tools for any Business in 2019. SEO Keyword Research Made Easy in 2019. With performance marketing, this will consist of two important elements: the ROI of your campaign and attribution. Measuring ROI. So in terms of a good ROI, there isn’t a black-and-white answer, unfortunately.

Marketing 85

Marketing Affiliates ROI Conversion Rate 85

Single Grain

DECEMBER 24, 2019

Facebook and Google have been dominating the digital advertising space for years now, but Amazon is at number three and growing fast: they made almost $10 billion in ad revenues in 2019, which is almost 8% of the digital ad market, and up more than 30% from the year before. Trend #3: Amazon Sponsored Display Allows Off-Platform Advertising.

CPC 90

CPC Shipping Video Ads Retargeting 90

Single Grain

OCTOBER 30, 2020

They are too expensive, and we just don’t see the ROI.”. The results were pretty conclusive: Infographics were far and away the best ROI that Kissmetrics ever produced through any form of online marketing. But, since everyone is trying to leverage infographics, the ROI isn’t as good, right? How to Maximize Infographic ROI.

ROI 145

ROI Pop-Up SEO Media 145

Martech

MARCH 22, 2022

” That’s 30% higher than pre-pandemic sentiment in 2019. Different studies have estimated email’s ROI from $35 to $42 for every dollar spent – most recently, Litmus calculated that ROI at $36. 1 for ROI over search, social media, mobile, direct, print and broadcast. Outside agencies or service providers.

Marketing 119

Marketing Communications ROI Audience 119

Digiday

JULY 28, 2022

For this report, Digiday+ Research surveyed 388 industry professionals, including publishers, agencies, brands and retailers, to uncover how they’re currently using AR and VR – and how they plan to incorporate the technologies in the future. What is the ROI?”. Key findings. USA Today’s and Yahoo News’ apps hosted the experience.

Entertainment 75

Entertainment Media Marketing Education 75