2019, Agency and Banner - AdTech Trends

LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair

Martech Series

OCTOBER 4, 2022

In addition to his extensive agency leadership, de Nardis is an experienced entrepreneur, investor and advisor for many privately held adtech companies. “We LoopMe, a leading brand-focused mobile advertising platform, announced that Mainardo de Nardis, former CEO of OMD Worldwide, is joining its Board of Directors as Chairman.

Machine Learning

Machine Learning Impressions Banner MarTech

Mobile Ad Viewability: What You Need to Know

InMobi

SEPTEMBER 17, 2019

LEARN MORE To help establish viewability guidelines and benchmarks in the digital advertising space, Integral Ad Science (IAS) recently released its Media Quality Report for the first half of 2019. Figures from IAS around mobile video advertising correspond to numbers highlighted in InMobi’s 2019 Mobile Programmatic Advertising Trends report.

Viewability

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The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

VideoWeek

AUGUST 12, 2022

Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints. Online privacy activist group noyb has filed 226 fresh complaints against websites which it claims are using “deceptive” cookie banners, and not complying with requirements outlined in the EU’s General Data Protection Regulation (GDPR). The Week For Agencies.

Advertising

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What Southeast Asian Marketers can Learn from North America to Maximize In-App Programmatic

InMobi

OCTOBER 15, 2019

Note: Originally published in Campaign Asia on October 8, 2019. InMobi’s 2019 Mobile Programmatic Advertising report shows a synonymous trend for global in-app spends with North America alone accounting for 59%. In looking at Q2 2019, in-app programmatic spending rose by one-third in the region compared to Q2 2018.

Viewability

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InMobi's 2021 Mobile Programmatic Advertising Report is Here!

InMobi

NOVEMBER 12, 2021

In this report, programmatic advertising trends are broken down as follows: How our demand-side platform (DSP), brand and agency partners are approaching mobile programmatic advertising both globally and specifically in North America. We began looking into the current state of in-app mobile programmatic advertising in 2018 and 2019.

Advertising

Advertising Demand Side Platform Banner Retail

Brands extend inclusive marketing efforts beyond Black History Month

Digiday

JANUARY 31, 2023

According to Pew Research in 2019, one in every four Gen Zers are Hispanic in comparison to just 12% of Gen Xers in 1987. ” It’s an exemplary strategy to show how a brand can participate in Black History Month year-round, according to brand consultants and agency execs.

Marketing

Marketing Pop-Up Banner Audience

How Are In-App Advertising Rates Calculated?

InMobi

JANUARY 22, 2019

For example, consider the difference between banner ads and video ads. Formats that are more simplistic in nature, like many banner ads and display ads, are both easy to create and to insert into just about any app. The average click-through rate of all banner ads is around 0.06 Contrast banner ads with video ads.

CPM

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Why Savvy Marketers Advertise in Mobile Apps

InMobi

JANUARY 10, 2019

Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer. Here’s why: 1) Your Target Audience Uses Mobile Apps a Lot In 2019, the average smartphone owner in the U.S. will spend over two hours every day using apps - 134 minutes to be precise in 2019, according to eMarketer.

Advertising

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Snapchat’s pitch to advertisers is starting to feel as ephemeral as its content — and its Q4 results prove it

Digiday

JANUARY 31, 2023

. “Coupled with the banner ads on the platform’s business site pushing discounts, as a public company I think the writing is on the wall.” As Craig Brown, head of delivery at digital agency Incubeta U.S., This was certainly the case for the advertisers who employ ad agency Blue Wheel Media.

Advertising

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App Monetization During the Holidays: Choose Your Bidding Partners Wisely

InMobi

OCTOBER 27, 2020

In 2019, InMobi Exchange grew north of 25% between Q3 and Q4. the typical video click-through rates (CTRs) were 10x greater than the CTRs for banners on average and 2x greater than the average CTR for native ads. Brand spending witnessed 4x growth and UA spends grew by 7x in this period.

Header Bidding

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What’s On the Horizon in Programmatic Advertising?

Basis

SEPTEMBER 13, 2022

What began 15 years ago with a narrow focus on display banner ads has quickly expanded across the entire digital media ecosystem. Programmatic podcast advertising enjoyed over 100% growth for three years running from 2019 through 2021 (no prizes for guessing the cause there!). Programmatic advertising has a brief yet dynamic history.

Advertising

Advertising Cookies Rich Media Video Ads

The Ultimate Guide to Political Advertising in 2024

Basis

NOVEMBER 7, 2023

Native advertising made up just 3% of political ad spend in 2022—perhaps because, to many marketers, native feels a bit more complicated (or even intimidating) than familiar, tried-and-true ad types such as video or display banner ads. Spotify barred political and advocacy advertising in late 2019, only to re-introduce them in 2022.

Advertising

Advertising Education Audience Cookies

52 In-App Advertising Statistics You Should Know

InMobi

MAY 21, 2019

By 2019, according to eMarketer. Statistics on Mobile Apps Time spent in mobile apps: two hours and three minutes for the average American, although that is expected to climb by an additional 19 minutes by 2019. Expected mobile ad spending in the future: Over $160 million worldwide in 2019, and more than $186 million in 2020.

Advertising

Advertising Video Ads Mobile Ads Viewability

AI Trends in Marketing for 2019 [Infographic]

Single Grain

JULY 10, 2019

The government agency Defense Advanced Research Projects Agency (DARPA) got interested and funded AI research. . Now that we've got you up to speed, here are the AI trends we can expect to see in marketing in 2019 and beyond. The post AI Trends in Marketing for 2019 [Infographic] appeared first on Single Grain.

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How much ad revenue can apps generate?

Monetize More

JUNE 28, 2022

Every brand, organization, or agency seems to have an app these days. The banners that appear on the screen are known as display advertisements. percent in the first half of 2019, totaling $29.6 Finding the correct balance of ad units is crucial for increasing income while maintaining the app’s functionality and purpose.

CPM

CPM Impressions CPC CPA

Four key social media advertising trends for 2022

Banner Flow

DECEMBER 16, 2021

To help, earlier this year, Forbes highlighted research by influencer marketing agency Markerly. Vox highlights research from Insider Intelligence showing that social commerce shoppers grew from 64 million in 2019 to 80 million in 2020. As a digital leader, you understand that platform audiences vary.

Media

Media Advertising ROI Entertainment

Four key social media advertising trends for 2023

Banner Flow

DECEMBER 16, 2021

To help, earlier this year, Forbes highlighted research by influencer marketing agency Markerly. Vox highlights research from Insider Intelligence showing that social commerce shoppers grew from 64 million in 2019 to 80 million in 2020. As a digital leader, you understand that platform audiences vary.

Media

Media Advertising ROI Entertainment

What Is Post-Click Automation & Why Should Agencies Offer It as a Service?

Single Grain

JULY 8, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Post-Click Automation software bridges the gap between pre-click segmentation and post-click personalization – a goal that agencies recognize as crucial. Get A Free Consultation.

Agency

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Tremor International Rebrands as Nexxen

VideoWeek

JUNE 12, 2023

These latter two units will jointly operate under the banner of Nexxen CTRL. “This new chapter is grounded in delivering meaningful value, capitalising on the collective strength of our technology, data and services to work in the ways that are most impactful to brands, agencies and publishers.

Demand Side Platform

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How SEO Will Change in 2020…and You’re Not Going to Like It

Single Grain

AUGUST 30, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. SEO Keyword Research Made Easy in 2019. 22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond. 16 Branding Trends to Increase Awareness in 2019. Dive Deeper: .

SEO

SEO Banner Real Estate Brand Awareness

Best Cryptocurrency Marketing Agency: Top 5 Choices for 2022

Single Grain

FEBRUARY 23, 2022

This guide explains the factors you should consider before choosing a cryptocurrency marketing agency. It also lists the top five cryptocurrency marketing agencies and provides additional information to help you choose the right blockchain marketing company that fits your business needs. Top 5 Crypto Marketing Agencies .

Agency

Agency Marketing SEO Communications

Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

JUNE 13, 2023

Neal Schaffer ) Since 2019, the global influencer market has more than doubled. Influencer Marketing Hub ) In a global study of PR agencies conducted in 2023, 39% of participants indicated they work with up to 10 influencers, while 14% said they worked with more than a thousand. The market is valued at a record $21.1 to reach $165.84

Advertising

Advertising Click Through Rate Display Advertising ROI

What Is Buzz Marketing?

Single Grain

JUNE 24, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now!

Marketing

Marketing Banner Audience Media

53. Omar Tawakol – from BlueKai to AI and the all-new Rembrand

Paleo AdTech

DECEMBER 10, 2023

The latter was acquired by Cisco in 2019. The company faced challenges from DSPs and agencies, but its most formidable hurdle was mobile. An inspiration came from Google, which started its search ad business (as did Yahoo) with visual banners, then moved into native pay-per-click ads, a new approach that actually works.

Cookies

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The Only 4 Roles Your SEO Team Needs

Single Grain

JULY 11, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 9 Effective SEO Techniques to Drive Organic Traffic in 2019. Dive Deeper: 9 Simple High-ROI SEO Tactics for 2019. SEO agencies are more expensive, but they're also more hands-off.

SEO

SEO Banner Agency ROI

How to Create Compelling Text Ads on Google (with Examples)

Single Grain

SEPTEMBER 30, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now!

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Google’s ‘deceptive’ account sign-up process targeted with GDPR complaints

TechCrunch Ads

JUNE 29, 2022

Per BEUC, complaints have been filed to data protection agencies across EU Member States and markets, including by its member organizations in France, the Czech Republic, Norway, Greece and Slovenia. Such as a major complaint about its adtech which it began investigating in May 2019 — and is now being sued over for inaction.

GDPR

GDPR Cookies Banner Ad Targeting

11 Companies That Are Doing Mobile Advertising Right in 2019

Single Grain

JULY 31, 2019

UPDATED FOR 2019! Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. Mobile-First Indexing: Everything You Need to Prepare Your Site For 2019. Click here to download your free guide right now!

Advertising

Advertising Mobile Ads Banner Rich Media

53. Omar Tawakol – from BlueKai to AI and the all-new Rembrand

Paleo AdTech

FEBRUARY 7, 2023

The latter was acquired by Cisco in 2019. The company faced challenges from DSPs and agencies, but its most formidable hurdle was mobile. An inspiration came from Google, which started its search ad business (as did Yahoo) with visual banners, then moved into native pay-per-click ads, a new approach that actually works.

Cookies

Cookies Audience Data Management Platform Banner

How to Get Started With Paid Performance Marketing

Single Grain

JULY 22, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 44 Must-Have Marketing Tools for any Business in 2019. SEO Keyword Research Made Easy in 2019. How to Choose the Best Digital Marketing Agency for Your Business in 2019.

Marketing

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Take 5 Q&A With VMLY&R Commerce's Lauren Blass

InMobi

APRIL 5, 2022

Question 2 : What Do You Think Retailers Can do to Make Their Platforms More Appealing To Brand And Agencies Buying Their Media? One of the programs that Lauren worked on, AXE Start His Journey, received a Gold Effie in 2019 and was also nominated for a Grand Effie. Transparency in reporting.

Retail

Retail Audience Media Banner

How to Rank on Page 1 of Google for Thousands of Keywords

Single Grain

AUGUST 28, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. or industry round-ups (“How 45 Agency CEOs Spend their Mornings,” “50 Marketing Experts Share the Best Advice They’ve Ever Gotten,” etc.). Dive Deeper: SEO Keyword Research Made Easy in 2019.

SEO

SEO Banner Real Estate Fashion

Considering leaving Twitter? Here’s a roundup of alternatives

Digiday

JANUARY 15, 2023

Founded: October 2019. The first version of the Hive Social app was launched on iPhone in October 2019, followed by a beta version for Android in November 2022. ” With that said, Zak Saidi, owner of social media marketing agency IZSRI, explained Mastodon could be gold for advertisers — if it adds an offering in the future.

Pop-Up

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When Should You Rebrand Your Business? (Plus 5 Examples!)

Single Grain

JULY 17, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 16 Branding Trends to Increase Awareness in 2019. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

SEO

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Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

SEPTEMBER 23, 2019

In 2019, around 90 million Americans listened to a podcast on a monthly basis – a number that is expected to reach 132 million by 2022. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Podcasts are growing in popularity. Let’s begin!

Pop-Up

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The Ultimate Guide to Programmatic Advertising for Brands in 2021

Single Grain

JULY 20, 2021

Ad Exchange is a technological platform that can be used by both demand and supply partners (including publishers, advertisers, agencies, DSPs and SSPs) for direct media trading. SSP simplifies media-selling for publishers as it connects to the myriad of DSPs, increasing the likelihood of selling ad spaces.

Advertising

Advertising Demand Side Platform Impressions Retargeting

How to Design Landing Pages that Convert

Single Grain

JUNE 20, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Dive Deeper: The Ultimate Guide to Creating a High-Converting Landing Page in 2019. The more robust Agency and Team plans start at $179 a month and go up from there. It’s quite simple.

A/B Testing

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Just Do It: What We Can Learn from Nike’s $39B Marketing Strategy

Single Grain

OCTOBER 14, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. billion in the fiscal year ending May 2019, up 10% from the previous year. Back in July 2019, Nike turned the most-watched women’s football match of all time into a vast marketing opportunity.

Marketing

Marketing Fashion Banner Audience

How to Choose the Best App Monetization Platform for In-App Advertising

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. Before choosing an advertising solution, be sure to ask these 15 crucial questions.

Header Bidding

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Digiday+ Research: How publishers are using AI to enhance reporting, personalize content and provide customer service

Digiday

OCTOBER 10, 2022

While both technologies fall under the larger banner of artificial intelligence, each clearly offers publishers different benefits – and exists at a different stage of maturity. In fact, publisher adoption of data-driven personalization has surged well ahead of natural language processing (NLP), according to Digiday+ Research.

Machine Learning

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10 Best Cold Emailing Tools to Help You Quickly Close Sales Deals

Single Grain

SEPTEMBER 12, 2019

This post has been expanded with new cold email tools for 2019. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Agency-friendly. It’s the only service in 2019 where you can send personalized images and videos embedded in your emails.

A/B Testing

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5 Ways SMB Business Owners Can Revamp Their Digital Marketing Strategy

Single Grain

JUNE 19, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now!

SEO

SEO Marketing Banner Pop-Up

How to Uncover Your Competitors’ Content Strategy

Single Grain

JULY 24, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation. Content Explorer Features.

SEO

SEO Banner Click Through Rate Marketing

Now that You’ve Hired an SEO Company, What Should You Expect from Them?

Single Grain

SEPTEMBER 25, 2019

The first meeting with your hired SEO agency is always exciting because you have lots of expectations from them. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Questions to Ask Your SEO Agency in that First Meeting.

SEO

SEO ROI Banner Agency

LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair

Mobile Ad Viewability: What You Need to Know

Trending Sources

The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

What Southeast Asian Marketers can Learn from North America to Maximize In-App Programmatic

InMobi's 2021 Mobile Programmatic Advertising Report is Here!

Brands extend inclusive marketing efforts beyond Black History Month

How Are In-App Advertising Rates Calculated?

Why Savvy Marketers Advertise in Mobile Apps

Snapchat’s pitch to advertisers is starting to feel as ephemeral as its content — and its Q4 results prove it

App Monetization During the Holidays: Choose Your Bidding Partners Wisely

What’s On the Horizon in Programmatic Advertising?

The Ultimate Guide to Political Advertising in 2024

52 In-App Advertising Statistics You Should Know

AI Trends in Marketing for 2019 [Infographic]

How much ad revenue can apps generate?

Four key social media advertising trends for 2022

Four key social media advertising trends for 2023

What Is Post-Click Automation & Why Should Agencies Offer It as a Service?

Tremor International Rebrands as Nexxen

How SEO Will Change in 2020…and You’re Not Going to Like It

Best Cryptocurrency Marketing Agency: Top 5 Choices for 2022

Top 100 Advertising Revenue Statistics to Inform Your Campaign

What Is Buzz Marketing?

53. Omar Tawakol – from BlueKai to AI and the all-new Rembrand

The Only 4 Roles Your SEO Team Needs

How to Create Compelling Text Ads on Google (with Examples)

Google’s ‘deceptive’ account sign-up process targeted with GDPR complaints

11 Companies That Are Doing Mobile Advertising Right in 2019

53. Omar Tawakol – from BlueKai to AI and the all-new Rembrand

How to Get Started With Paid Performance Marketing

Take 5 Q&A With VMLY&R Commerce's Lauren Blass

How to Rank on Page 1 of Google for Thousands of Keywords

Considering leaving Twitter? Here’s a roundup of alternatives

When Should You Rebrand Your Business? (Plus 5 Examples!)

Podcast Production 101: The Complete Guide to Starting Your Own Show

The Ultimate Guide to Programmatic Advertising for Brands in 2021

How to Design Landing Pages that Convert

Just Do It: What We Can Learn from Nike’s $39B Marketing Strategy

How to Choose the Best App Monetization Platform for In-App Advertising

Digiday+ Research: How publishers are using AI to enhance reporting, personalize content and provide customer service

10 Best Cold Emailing Tools to Help You Quickly Close Sales Deals

5 Ways SMB Business Owners Can Revamp Their Digital Marketing Strategy

How to Uncover Your Competitors’ Content Strategy

Now that You’ve Hired an SEO Company, What Should You Expect from Them?

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