Advertisers are coming back into esports — but with caution
Digiday
JANUARY 28, 2024
But brands are getting smarter about esports, too, and spending less blindly than some did during the hype-infused FOMO days of 2018 and 2019.
Event Diary: MAU 2019
InMobi
MAY 6, 2019
Mobile Apps Unlocked, the premier event for all things mobile apps and user acquisition, just wrapped up its 2019 iteration with two days of learning, insights and fun at the MGM Grand in Las Vegas. Just like last year , MAU did not disappoint in 2019! Did you miss MAU 2019? That’s right: real, live people like you and me.
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Four key social media advertising trends for 2022
Banner Flow
DECEMBER 16, 2021
The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025.
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Digital Advertising Guide
Adtelligent
JULY 19, 2022
What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.
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Why we care about video advertising
Martech
MAY 18, 2022
To accurately analyze and leverage video ad results, advertisers need to understand the way each platform counts and charges for video ad views since they aren’t all the same. Learn more about video advertising. Learn more about video advertising. We will cover: What are video ads? Additional video metrics to consider.
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Game on: iion launches ‘immersiion’ – the First Advertising Platform, Purpose-Built To Reach Audience Segments Across All Gaming Environments
Martech Series
NOVEMBER 23, 2022
iion’s new self-serve platform bridges the gap between monetisation and advertising in all gaming environments – in the game, around the game, and away from the game. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.
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SponsorPulse expands data-driven sponsorships for brands
Martech
NOVEMBER 15, 2022
Since its launch in 2019, SponsorPulse has supported sponsorships for over 100 brands and agencies. Sponsors, like their advertising counterparts, now have programmatic scalability and better insights to prove ROI with this new SponsorPulse partnership. Why we care.
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Podcasts now a top channel for B2B marketing
Martech
NOVEMBER 9, 2022
Dig deeper: Soundrise connects advertisers to podcast creators with shared values. That’s up from 32% in 2019. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. Note to event organizers: Only 9% said in-person conferences.
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How Will The Mobile App Advertising Market Evolve in 2020?
InMobi
DECEMBER 13, 2019
The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,
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5 Social Media Advertising Trends | 2021
Banner Flow
DECEMBER 7, 2020
While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. The adex benchmark 2019 report showed that social media ad spend was higher than €1bn in four markets and €100m in a further 14 – with the increases in users, this growth is set to rise.
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Four key social media advertising trends for 2023
Banner Flow
DECEMBER 16, 2021
The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025.
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Despite agencies’ investments in data tech, advertiser expectations still fall short
Digiday
MAY 4, 2023
The most insightful customer data sits at the heart of commerce media — but that doesn’t mean advertisers always get the insights they’re looking for. Advertisers are highly reliant on media and performance agencies to walk them through the myriad offerings. I would say nobody really has a great answer for that.
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Why Your Political Digital Advertising Should be Driven by Mobile Apps
InMobi
JUNE 12, 2020
In fact, as travel remains subdued and TV consumption continues to shift towards subscription services like Netflix and Disney+, mobile apps outside of the walled gardens will provide the highest ROI. In-app advertising solves this problem unlike any other screen. Further, consider these stats from 2019.
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The Economy Have You Rethinking Your Ad Spend? Read This First.
MNTN
JULY 29, 2022
What if you didn’t have to turn your back on TV ads at all, but could instead prove their performance impact, their ROI, and justify the marketing team’s budgets and value? Savvy advertisers understand that marketing plays a crucial role for businesses in volatile times and consumers still need to shop for goods. to $1.262 trillion.
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5 Social Media Advertising Trends | 2022
Banner Flow
DECEMBER 7, 2020
Then check out our 2022 social media advertising trend report now! While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. What 2021 social media advertising trends will we be discussing? Looking for the latest social ad trends?
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Affiliate network: More efficient than direct advertisers?
Lemonads
MAY 22, 2020
CPA Network vs Direct Advertiser - Which one is better? And one of the key benefits of becoming an advertiser through an affiliate network is the number of opportunities this opens up, alongside the ease of getting started. For an affiliate network to work perfectly, both advertisers and publishers must first sign up to the network.
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Why should brands invest in video advertising?
Ad Beat
NOVEMBER 20, 2019
In short, video advertising is definitively a train that your brand cannot afford to miss. Overall, 83 percent of businesses globally agreed that incorporating videos in their marketing strategy has positively impacted their ROI. Here’s why: Customers prefer video content to any other type of content. Source: Hubspot.
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Why we care about adtech: The complete guide
Martech
MARCH 15, 2022
The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.
RollWorks Doubles Down on Personalization, Enhancing its Account-Based Capabilities with More Granular Account-Level Data
Martech Series
JUNE 16, 2022
Account-based marketing leader’s latest product updates further help B2B marketers turn insight into action and prove marketing ROI. Advertisers leveraging RampID can unlock premium inventory, additional reach in cookieless browsers, and improved marketing tactics such as people-based audience targeting, frequency capping, and more.
How to set up and measure CTV ad campaigns
Martech
MARCH 6, 2023
Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.
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The Movement Toward Incrementality
Digital Remedy
SEPTEMBER 4, 2023
The Incrementality Mentality With media budgets growing and advertisers experimenting with different channels and formats, understanding the true impact of your marketing efforts is crucial in making budgeting decisions and justifying scale. What happens if an advertiser increases or decreases budget on certain publishers?
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Why Chips Ahoy’s linear TV budget is crumbling in the face of new digital options
Digiday
MARCH 22, 2023
Chips Ahoy is all but waving bon voyage to its linear television advertising budget. Besides that, the company is investing in experiences, something 69% of shoppers say they prefer over traditional advertising, according to a new report from Reach3 and the Keller Advisory Group. expected to account for 57% of video ad spend.
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Marketing transformation is accelerating: Wednesday’s Daily Brief
Martech
SEPTEMBER 1, 2021
Mac Reddin, who stumbled across the idea for Commsor while participating in a no-code hackathon, explains that the current challenge is to build out the ROI engine, demonstrating the impact community can have on every aspect of a business, including marketing, sales and customer service. Read more here.
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42. Joseph Zito – the logic of Datalogix and Oracle
Paleo AdTech
DECEMBER 10, 2023
Post acquisition, Joseph worked with the Oracle Data Cloud team until 2019, when he left to join customer analytics startup Custora, itself acquired by Amperity later that year. Datalogix continues to function as Oracle Advertising , part of the Oracle Advertising and CX suite. billion acquisition by Oracle in 2014.
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3 ways marketing and sales teams can generate buyer interest
Martech
OCTOBER 28, 2021
“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. This tendency, too, has increased as a result of the pandemic.
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Amazon places its data clean room at the center of its adland charm offensive
Digiday
OCTOBER 26, 2022
Those ambitions will be laid bare at this week’s unBoxed conference where Amazon is on course to outline the results of a development strategy that has seen it build, buy and hire its way up the advertising food chain in a bid to gain greater market share. The next few days will also see Amazon unveil a partnership program, a.k.a.
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Understanding the Basics of Bid Shading
Basis
AUGUST 23, 2023
In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Here, we break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry. Enter bid shading.
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The Movement Toward Incrementality
Digital Remedy
DECEMBER 2, 2021
With media budgets growing and advertisers experimenting with different channels and formats, understanding the true impact of your marketing efforts is crucial in making budgeting decisions and justifying scale. By testing different influencing factors, advertisers can gain true insight into the value of their ad dollars.
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Understanding the Basics of Bid Shading
Basis
JULY 1, 2022
In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Here, we break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry. Enter bid shading.
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Uncertain times: Monday’s Daily Brief
Martech
SEPTEMBER 27, 2021
There isn’t much in the last 18 months that we could have seen ahead of time, from 2019 or earlier. According to Yahoo, before this partnership, Yahoo ConnectID had over 200 advertisers and agencies using it. Boost ROI with clean data . Good morning, Marketers, could you have predicted it? Read more here. Management].
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Cannes Briefing: Media and marketing’s return to the Croisette is ‘a marathon, not a sprint’
Digiday
JUNE 19, 2022
Marketers and advertisers can expect to find much of the usual wheeling and dealing when they descend upon the south of France for this year’s festival. As per usual, the biggest names in marketing, media and advertising will be present. 2022 will likely have two vibes happening,” Leslie Sims, U.S. Find the festival program here.)
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The WIR: TF1+ is Off to a Strong Start, Roblox Rolls Out Video Ads, and Paramount Receives $26 Billion Offer from Sony and Apollo
VideoWeek
MAY 3, 2024
percent uptick in advertising. The company said the roll-out gives advertisers access to Roblox’s nearly 72 million daily active users, half of whom are Gen-Z. The tools include an “audience persona” feature, whereby advertisers can describe their intended audience. Top Stories TF1 Reports 6.6 The vast scale of ATOM 3.0
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42. Joseph Zito – the logic of Datalogix and Oracle
Paleo AdTech
JUNE 28, 2022
Post acquisition, Joseph worked with the Oracle Data Cloud team until 2019, when he left to join customer analytics startup Custora, itself acquired by Amperity later that year. Datalogix continues to function as Oracle Advertising , part of the Oracle Advertising and CX suite. billion acquisition by Oracle in 2014.
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Media Buying Briefing: Media agencies embrace B2B and blend it with consumer-facing campaigns
Digiday
JULY 10, 2022
billion in gross merchandise value (GMV) in 2019 to $11.19 As we head into midterm election season, the goliaths of advertising (TV and online advertising) are undergoing the strongest headwinds in history. They include: Over the last three years, Prime Day sales increased from $7.16 billion in 2021. Speed reading.
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Should Telcos Acquire, Rent or Build AdTech Platforms?
Clearcode
DECEMBER 12, 2022
Here’s an overview of why some telcos couldn’t make their AdTech acquisitions work: AT&T’s sale of Xandr shows us that growing a new arm of an existing business is challenging and acquiring an AdTech platform doesn’t always deliver a positive ROI. Seeing a positive ROI can take many years, if at all.
The Misconceptions of the Adblock User: A Conversation with Marty Krátký-Katz
Ad Monsters
JANUARY 24, 2023
For example, some publishers assume adblock users perceive digital advertising as evasive. That is a huge audience segment many publishers and advertisers ignore because they believe their data is trapped behind the adblock wall. When you hear the term adblock user, you associate certain characteristics with that demographic.
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‘Three months ago everybody thought the world was the limit, now everyone thinks it’s over’: Reflections on the quarter with Zeta CEO David Steinberg
Digiday
JUNE 9, 2022
Among the class of 2021 is Zeta Global — a company that bought Sizmek’s ad tech assets in 2019 and later went public in June last year — a self-described “martech” company that would prefer to distance itself from “ad tech” in order to be associated with sustainable SaaS (software as a service) revenues. .”
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Cannes Briefing: Despite its reputation as a boondoggle, marketers and ad execs return to the festival ‘action-oriented,’ ready to wheel-and-deal
Digiday
JUNE 22, 2022
DirectTV advertising revealed a deal with Yahoo to streamline the process for accessing addressable TV and streaming inventory. In inking the deal, “Yahoo becomes the exclusive omni-channel demand-side platform for accessing DirectTV advertising addressable TV inventory,” according to a news release.
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How Marketers Should Be Using Mobile Apps
InMobi
OCTOBER 7, 2019
Using Apps to Engage Consumers As I’ve previously mentioned, Americans will spend close to three hours a day on average in app in 2019 , according to eMarketer. This makes in-app advertising a highly effective medium for running engaging advertising campaigns.
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The WIR: German Broadcasters Cooperate on Streaming, Google Vows to Fight Breakup of Ads Business, and Publicis Posts Another Strong Quarter
VideoWeek
OCTOBER 13, 2023
The Week in Tech ISBA’s Origin Tests Adding ACR Data into its Cross-Media Measurement Solution Origin, the cross-media measurement initiative run by advertiser trade group ISBA, announced on Wednesday it is running proof of concept trials which will fold in automatic content recognition (ACR) data from Samba TV.
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Why community could be the next big thing in marketing
Martech
AUGUST 25, 2021
“There’s one advertiser and that’s us,” HubSpot CMO Kipp Bodnar told me. ” Showing ROI is essential, she said. In 2019 I finally turned on an invite automation process and announced it on LinkedIn, and we had 90 to 120 Mo Pros joining Slack every month for an entire year.”
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Buy Now Pay Later marketing in 2022. Brands and market overview
NewProgrammatic
MAY 10, 2022
As Buy Now Pay Later market continues its impressive growth in 2022, entering the BNPL industry advertising opportunities is a much-recommended practice for all companies. Below, NewProgrammatic has prepared a shortlist of the most influential BNPL industry entities that offer eliciting advertising opportunities for worldwide brands.
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Top 100 Advertising Revenue Statistics to Inform Your Campaign
Single Grain
JUNE 13, 2023
Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Valve+Meter ) Digital advertising can raise brand recognition by 80%.
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Native Ads: Improve Your Results By Avoiding These 10 Mistakes!
Lemonads
JANUARY 18, 2021
The State of Native Ads It’s estimated that 48% of Alexa’s top 500 sites employ native advertising on their pages, so it’s no secret that this ad format can deliver stellar results for publishers as well as advertisers. It’s estimated that advertisers spent more than 44 billion US dollars in 2019 on native advertising alone.
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