Ad Monsters

SEPTEMBER 23, 2022

Navigating the ins and outs of the ad tech industry can sometimes feel like hiking a treacherous mountain. The ad tech ecosystem, especially over the last couple of years, has been surprised by privacy regulations, increased ad fraud, a decrease in ad spending and many other setbacks.

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TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

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PrograMetrix

AUGUST 17, 2022

Google released GA4 in its beta version in 2019, so it's been around for a while. See also: Audience Targeting 101: How to Show Your Digital Ads to the Right People. Google is serious about forcing companies to switch to GA4 because it's helping them and their users become more GDPR and CCPA compliant. Google Analytics 4 (GA4).

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Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?

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VideoWeek

OCTOBER 13, 2023

Google Vows to Fight the Breakup of its Ad Business Google has warned the European Union that it will fight legislative attempts to break up its ad business. Currently available in the “For You” feed on the mobile app, the ads reportedly carry no “ad” or “promoted” label, and redirect users to a third-party site when clicked.

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Adtelligent

MAY 26, 2021

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). In 2019 advertisers spent $19.2 However, all of this is about to change with the demise of third-party cookies and the new rules established by GDPR.

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VideoWeek

MARCH 3, 2023

The research noted that UK FAST channel revenue has already increased 180 times between 2019 and 2022, and is now a “weekly habit” for 15 percent of UK viewers. Fry’s job title is currently unclear but the exec previously held ad sales roles at AT&T and Comcast. Acquires CoreMedia Systems Ad tech company Simpli.fi

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InMobi

DECEMBER 17, 2019

When it comes to complying with the CCPA, ad tech vendors and their digital advertising partners need to be fully aware of what the law presently entails and what they need to do in order to comply with the new regulation. CCPA vs. GDPR In many key ways, CCPA and GDPR cover similar territory.

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VideoWeek

FEBRUARY 17, 2023

Last month the DPA validated IAB Europe’s action plan, designed to address the regulator’s concerns about the trade group’s Transparency & Consent Framework (TCF) contravening GDPR. And it’s working to grow out a fleshed out ad offering, with plans to launch a self-serve ad platform later this year. Read more on VideoWeek.

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Automatad Inc.

APRIL 6, 2022

This presumably avoids legal complications under specific privacy regulations such as the GDPR. Related Read: Is Google Privacy Sandbox Future of Targeted Ads? Secondly, ad-funded publishers can start making money in non-core markets with this SaaS product. . Why Seller-defined Audiences Is Better Than Google Topics API.

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VideoWeek

MARCH 1, 2024

BritBox launched in the US in 2017 and the UK in 2019, in efforts to combine British broadcaster content in the face of competition from US streaming companies. The company faces multiple antitrust cases in the US and Europe, some of which focus specifically on its ad tech products and positioning. Read more on VideoWeek.

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VideoWeek

SEPTEMBER 22, 2023

TF1 said advertisers will be able to match their first-party data to the TF1/MYTF1 user base, activate campaigns without sharing their data, and measure the impact in compliance with GDPR. “It The agency says it has seen top line growth of 800 percent since it first took private equity funding in 2019 from Livingbridge.

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Brid.tv

NOVEMBER 17, 2023

First, legislative action in many parts of the world, such as GDPR in the EU, is making it more difficult for marketers to collect sufficient relevant data. As a result, not only did New York Times International not lose any money in the process, but it actually increased its ad revenue. This is taking place for a number of reasons.

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VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced. .

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Single Grain

MARCH 16, 2020

Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions. The GDPR is “intended to reshape the way that user data is gathered and processed [and] dictates strict rules of conduct for businesses who collect information from consumers.”

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Smart-Hub

JANUARY 2, 2024

Book Your Free Consultation Spot Request a Callback Ad Exchange Programmatic exchanges are the core of the ad tech ecosystem. Since the third quarter of 2019, the share of mobile devices in total traffic has been over 50%. They should comply with the latest security and privacy standards, such as GDPR, TCF 2.0,

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Single Grain

NOVEMBER 24, 2020

Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018. This new legal framework disrupted marketing processes across many industries by transforming the very nature of ad tech and the way that website and data management systems are deployed for marketing and sales needs.

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VideoWeek

AUGUST 26, 2022

The Irish Council for Civil Liberties (ICCL) has started a class action lawsuit against Oracle, the ad tech giant that counts Moat, Cerner and Grapeshot among its recent acquisitions. The French Government has enacted a ban on adverts for fossil fuels, outlawing natural gas ads from the beginning of 2023.

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VideoWeek

JULY 1, 2022

Garante accused Google of violating GDPR by transferring user data to the USA; “a country without an adequate level of data protection.” The Council of State confirmed the CNIL’s power to impose sanctions on cookies outside the one-stop shop GDPR mechanism. Garante Makes Google Analytics Illegal in Italy.

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VideoWeek

OCTOBER 14, 2022

” Google Could Face €1 Billion EU Ad Tech Antitrust Fine Next Year. The EU’s competition enforcer is lining up an antitrust fine for Google over anticompetitive practices in its ad tech business, which could be its fourth EU fine in excess of €1 billion, Reuters reported this week. Stagwell Buys Maru Group.

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Martech

JULY 13, 2021

In a 2019 study by Google, news sites would lose 62% of ad revenue if 3rd party cookies were retired without a replacement for audience targeting. Google obviously has a horse in this race, but the contract between users and sites of free access in exchange for seeing targeted ads is also at stake. How are cohorts formed?

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Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. Epsilon is a global data tech platform owned by Publicis Groupe. However, they still require consent under the EU’s GDPR.

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VideoWeek

MAY 26, 2023

The Week in Tech Meta Hit with €1.2 billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). While Meta has taken steps to bring these data transfers in line with the GDPR, the DPC ruled that these steps don’t go far enough to protect EU users’ data.

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VideoWeek

JANUARY 6, 2023

.” Twitter Reverses Ban on Political Ads. Twitter will relax its ban on political advertising, as part of Elon Musk’s efforts to increase the social media firm’s ad revenues. The ban came into effect in 2019 when then-CEO Jack Dorsey said political influence should be “earned, not bought.”

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VideoWeek

NOVEMBER 25, 2022

Marija Masalskis, senior analyst for TV, video and advertising at Omdia, warned that “online and TV companies are now competing for the same ad dollars.” CTV ad tech firm LightBox TV has secured £1 million in a joint funding round led by FirstPartyCapital and AperiamVentures. The Week in Tech. million in 2024.

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VideoWeek

OCTOBER 27, 2023

The Week in TV Canal+ Reports Growth, Fined for GDPR Violations Canal+, the Vivendi-owned pay-TV business, grew its revenues 5.7 The French competition watchdog (CNIL) also fined Canal+ €600,000 this week for GDPR violations, finding that the broadcaster had collected user data without consent from individuals. percent YoY in Q3.

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