Digiday

JANUARY 5, 2023

Earlier this week, Ireland’s Data Protection Commission (DPC) ruled that the social media giant has been engaging in this practice, even after it changed its terms of use back in 2018. The DPC stated Meta Ireland has three months to sort out its data operations so they comply with the GDPR going forward.

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Smarty Ads

JULY 30, 2021

Since General Data Protection Regulations (GDPR) has come to enforcement in May 2018, many ad tech companies have embraced new data standardization practices and in-app GDPR compliant SDKs. As you might recall, GDPR. SmartyAds has been the one among pioneers who adapted their Privacy Policies and SDK at once.

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Digiday

JUNE 22, 2023

On Thursday, the National Commission on Informatics and Liberty (CNIL) said it’s issued a €40 million fine against Paris-based ad tech giant Criteo, citing GDPR violations related to how the company processes personal data for targeted advertising.

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Martech

JANUARY 27, 2023

Dig deeper: Build trust , gain sales In this article: The EU’s GDPR. GDPR analogs. The EU’s GDPR The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. GDPR drastically elevated the maximum fines for which companies would be liable under prior European privacy laws.

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Martech

JUNE 13, 2024

But changes in the advertising industry, including regulations like GDPR and the growing power of walled gardens like Meta, meant the data Oracle’s tools collected couldn’t always be used the way the company or its users envisioned. But the company had to halt AddThis usage in Europe in 2019 once GDPR took effect.

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Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. those with first-party relationships) indicate that the industry’s self-regulatory GDPR solution may require a rethink.

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Ad Tech GDPR Demand Side Platform Conversion 89

InMobi

JULY 24, 2018

While there was a lot going on, here are our top four lessons from Postback 2018: 1) Brands will Increasingly Reach Target Audiences through OTT devices/Smart TVs in the Future According to eMarketer, over 10 percent of all people in the world will use an over-the-top video service (think Netflix, Hulu, etc.)

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InMobi

SEPTEMBER 18, 2018

Last week was DMEXCO 2018, one of the premier mobile marketing and advertising conferences for EMEA (Europe, the Middle East and Africa) and the rest of the world. 3) Data Usage and GDPR Still a Concern By the time DMEXCO first kicked off, the European Union’s General Data Protection Regulation ( GDPR ) had been law for more than two months.

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Smarty Ads

JUNE 10, 2020

GDPR and Targeted Ads in Programmatic: Are They Still Relevant? The ad tech community predicted tough times for programmatic advertising after the General Data Protection Regulation (GDPR) kicked in on May 25th, 2018. Most programmatic platforms require first- and third-party personal data for precise targeting.

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Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. It’s the direct result of emerging consumer privacy laws like GDPR and CCPA. Ironically, U.S.

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Marketing GDPR Cookies Education 122

Martech

JANUARY 24, 2025

If we copy GDPR, what does that do to our company practices? That was the lowest average share for an autumn survey edition since August 2018.” .* What’s our measure of success and what do we do with low-performing channels? With the new Congress, do we have a path to a national approach to privacy here in the U.S.?

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Ad Monsters

FEBRUARY 14, 2024

This data is so sensitive, it’s got its own VIP section under GDPR rules. Remember When Grindr Was Found Violating GDPR? It was only back in 2020 that Grindr, Tinder, and OkCupid were exposed for sharing personal user information with advertisers and potentially violating GDPR by the Norwegian Consumer Council.

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Exchange Wire

JUNE 16, 2025

Launched in April 2018, the TCF is a cross-industry [.] Axis is proud to announce its approval as the new vendor in IAB Europe’s Transparency and Consent Framework (TCF) v2.2, reinforcing its commitment to data privacy, user choice, and industry best practices.

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Automatad Inc.

MARCH 23, 2022

Vox EU examines how GDPR has affected global businesses. A recently released report by Vox EU, CEPR (Centre for Economic Policy Research) Policy Portal, has revealed the impacts of the General Data Protection Regulation (GDPR) on business performance globally. Related Read: Checklist for GDPR Compliance for Publishers.

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VideoWeek

JANUARY 19, 2023

When the EU’s General Data Protection Regulation (GDPR) came into force in 2018, it became a legal requirement across the EU to collect explicit user consent in order to process any personal data. But the GDPR set stricter standards on what real consent looks like, meaning these banners had to be updated.

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Automatad Inc.

JANUARY 17, 2022

Google Analytics might be violating the GDPR according to the Austrian DSB. Subsequently, the unsealed complaint also claimed that the CEOs of Google and Facebook colluded in 2018 to form the “Jedi Blue” pact. Does Google Analytics Violate GDPR? violate the GDPR. AdTech and Consumer Trends. tech giant. surveillance laws.

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TechCrunch Ads

AUGUST 2, 2022

But the impact of the judgement is likely to be felt across the region as it crystalizes how the bloc’s General Data Protection Regulation (GDPR), which sets the legal framework for processing personal data, should be interpreted when it comes to data ops in which sensitive inferences can be made about individuals.

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Relevant-Digital

MAY 19, 2022

IAB Transparency & Consent Framework (TCF) is an open standard created jointly by IAB Europe and the industry and launched in 2018 to meet the requirements of GDPR and ePrivacy for digital advertising.

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Exchange Wire

OCTOBER 31, 2024

Since the advent of GDPR in 2018, and the subsequent nosedive taken by external ad tech vendors, the walled garden model has become [.] Marketers see limitless potential in the e-commerce version of stocking candy and chewing gum by the checkout aisle.

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Retail GDPR Ad Tech Marketing 52

Clearcode

JUNE 7, 2023

It wasn’t long before governments started to take notice and in 2016, the European Union released its General Data Protection Regulation (GDPR) to provide EU citizens and residents with rights regarding their privacy and data. But the biggest privacy changes were yet to come.

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Cookies GDPR Ad Targeting MarTech 81

Mediavine

JANUARY 19, 2023

When the EU’s GDPR was first unveiled, many websites simply shut down ads rather than become compliant due to the perceived burden. Our Consent Management Platform In 2018, Mediavine prepared for GDPR by launching its own Consent Management Platform (CMP). Which leads me to ….

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Pop-Up GDPR Cookies Ad Tech 113

AdExchanger

APRIL 19, 2023

More Like ‘You’re Out’ In 2018, a handful of American ad tech startups abandoned the EU when The post Big Tech Says Pee-Yew To The EU; Welcome To The Real World, BeReal appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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Ad Tech Ad Exchange GDPR Media 98

illumin

NOVEMBER 15, 2023

This new subscription option comes as a response to the EU’s General Data Protection Regulation (GDPR) – one of the strictest, if not the strictest, data privacy and security laws globally.

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Digiday

OCTOBER 18, 2022

Despite the enforcement of General Data Protection Regulations coming into play in the EU since 2018 and regulators elsewhere clamping down on how companies can access individuals’ data, practices are still lax.

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Martech

SEPTEMBER 22, 2021

The European Union’s GDPR was implemented in May 2018 and impacts all U.S. Businesses that handle European data or serve customers in the EU must also comply with GDPR and those dealing with Californians must deal with CCPA (California Consumer Privacy Act).

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VideoWeek

SEPTEMBER 4, 2023

But this policy has yet to come into play, and in the meantime Meta faces fines for daily contraventions of GDPR in its use of personal data in advertising. Last month the company proposed changing the policy, so all users in Europe are explicitly asked for permission to show targeted ads based on their activity on Facebook and Instagram.

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Martech

SEPTEMBER 28, 2021

networked devices per capita, according to the Cisco Annual Internet Report, 2018-2023. Marketers with customers in the European Union have had to comply with GDPR since May 2018. The number of devices connected to IP networks is projected to climb to more than three times the global population by 2023, with 3.6

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TechCrunch Ads

MAY 26, 2022

But its ad products have evolved and merged over the years, as well as undergoing some rebranding — such as when Google sought to move away from the DoubleClick brand back in 2018 — all of which makes what is already a complex and even opaque market structure even more difficult for outsiders to get a handle on.

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InMobi

JUNE 26, 2020

Explained The Transparency and Consent Framework was developed in conjunction with IAB Europe and the IAB Tech Lab as a way for publishers and others in the ad tech space to ensure compliance with the General Data Protection Regulation (GDPR) in the European Union and other consumer privacy laws and regulations. InMobi and TCF 2.0

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VideoWeek

OCTOBER 24, 2024

Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting. Follow VideoWeek on Twitter and LinkedIn.

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InMobi

DECEMBER 7, 2018

According to our latest report, mobile programmatic spending rose over 300 percent between the first half of 2018 compared to the same period in 2017. And, between January and June 2018, 56 percent of all in-app ad spending was conducted programmatically. GET REPORT But, all is not rosy in this new, more automated world.

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Advertising GDPR Ad Tech Media 52

Martech

JULY 28, 2023

The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. legislation isn’t quite as explicit in requiring email marketers’ opt-in consent as GDPR. Marketers can no longer use personal data without restrictions. Still, the explosion in U.S.

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VideoWeek

SEPTEMBER 9, 2022

IAB Europe vs GDPR to be Heard at Europe’s Highest Court. A European court has dismissed IAB Europe’s appeal against the landmark EU ruling that its Transparency and Consent Framework (TCF) violates GDPR. Meanwhile the streaming giants reduced their UK spending by 16 percent to £299 million – their lowest sum since 2018.

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GDPR Media Audience Ad Tech 52

Digital Turbine

JANUARY 16, 2024

How It Started: GDPR Aftermath Since the GDPR’s rollout in 2018, the scramble to secure user consent on mobile was real. attempt and Google’s own version of the consent signals were close but missed the GDPR compliance mark. However, a standardized approach was as elusive as the perfect storm.

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Martech

JANUARY 13, 2022

The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Lastly, Marketo’s features are also compliant with the following data privacy frameworks and is ISO 27001 certified: SOC 2-Type 2, GDPR , CCPA, and HIPAA. Lead management.

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ROI Machine Learning Conversion Rate Healthcare 126

VideoWeek

NOVEMBER 28, 2024

When GDPR came into force in 2018, we started moving away from third-party data and built a scalable first-party data strategy, so we can always categorise and segment our audience without relying on external data sources. What does your identity strategy look like? Has it changed in light of Google’s U-turn on cookies?

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Ad Monsters

MARCH 23, 2023

Stay up-to-date with regulations: Our solution ensures publishers remain current with data privacy regulations and comply with relevant laws, such as GDPR and CCPA. It allows users to view and edit their data and provides a straightforward process for requesting the deletion of their data.

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