Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. those with first-party relationships) indicate that the industry’s self-regulatory GDPR solution may require a rethink.

Ad Tech 74

Ad Tech GDPR Demand Side Platform Conversion 74

InMobi

JUNE 26, 2020

Explained The Transparency and Consent Framework was developed in conjunction with IAB Europe and the IAB Tech Lab as a way for publishers and others in the ad tech space to ensure compliance with the General Data Protection Regulation (GDPR) in the European Union and other consumer privacy laws and regulations. InMobi and TCF 2.0

GDPR 52

GDPR Demand Side Platform Ad Tech Advertising 52

TechCrunch Ads

MAY 26, 2022

But its ad products have evolved and merged over the years, as well as undergoing some rebranding — such as when Google sought to move away from the DoubleClick brand back in 2018 — all of which makes what is already a complex and even opaque market structure even more difficult for outsiders to get a handle on.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

InMobi

SEPTEMBER 27, 2020

IAB introduced the Transparency and Consent Framework (TCF) in 2018 to set clear guidelines on a more privacy-compliant, opt-in method to collect and process data from a user’s device. We are working with all our demand-side platform (DSP) partners to ensure that they are fully prepared to consume the TCF 2.0

Demand Side Platform 52

Demand Side Platform GDPR Communications Agency 52

Smart-Hub

DECEMBER 22, 2023

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced.

GDPR 64

GDPR Cookies Agency Ad Tech 64

Digiday

JULY 17, 2022

For instance, in 2015, Google introduced a policy meaning advertising inventory on YouTube could only be bought via its own ad tech tools at the expense of arrival demand-side platforms. Google grievances.

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Header Bidding Ad Server Ad Tech Demand Side Platform 75