Digital Turbine
JANUARY 16, 2024
In the ever-changing landscape of mobile privacy, Google’s latest move has sent ripples across the entire mobile ad industry. How It Started: GDPR Aftermath Since the GDPR’s rollout in 2018, the scramble to secure user consent on mobile was real. The IAB’s TCF 1.1
InMobi
SEPTEMBER 18, 2018
Last week was DMEXCO 2018, one of the premier mobile marketing and advertising conferences for EMEA (Europe, the Middle East and Africa) and the rest of the world. The InMobi Exchange allows us to meet the rising demand of in-app programmatic advertising, and provide more premium mobile ad experiences in EMEA.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digital Turbine
SEPTEMBER 28, 2023
Panel discussion with Google, Kolibri Games, LoopMe, and Digital Turbine at Gamescom During Gamescom in Cologne this August, Digital Turbine hosted an intimate event for app developers to connect and discuss current challenges in ad monetization. With the new EEA and UK laws, regulations on the mobile user privacy landscape are changing.
Martech
SEPTEMBER 28, 2021
Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. networked devices per capita, according to the Cisco Annual Internet Report, 2018-2023. Why do marketers need identity resolution platforms?
Digiday
OCTOBER 30, 2022
This mobile ad designed to make it look like you have a speck of dirt on your phone, making you tap on it. link] pic.twitter.com/RnQcItQf5h — Cory Doctorow (@doctorow) January 30, 2018. What about dark patterns in advertising? Dark patterns have been detected in advertising imagery and messaging, too.
Smart-Hub
DECEMBER 22, 2023
Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities.
InMobi
APRIL 23, 2019
The mobile app economy has never been hotter. In 2018, people spent over $71 billion on apps , and downloaded apps 113 billion times worldwide. Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising.
Expert insights. Personalized for you.
52 
Let's personalize your content