InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded. In 2019, marketers lost an estimated $13 billion to app install fraud.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

InMobi

SEPTEMBER 4, 2018

In this edition of the event diary, we cover our presence at the famed data science conference - Fifth Elephant 2018. The NFFM is a model that predicts user behaviour such as install rate, video completion rate or click through rate, when engaging with mobile ads.

Click Through Rate 52

Click Through Rate Advertising Mobile Ads Marketing 52

Advertising to Baby Boomers

JANUARY 9, 2018

Television, radio, and billboard ads will continue to have the visceral power they’ve always had – if only for their sheer size, simplicity, and cutting-edge audio/visual qualities. Fewer than 8% said they were likely to purchase a product advertised on their mobile phone … Overall, just 5.2%

Mobile Ads 45

Mobile Ads Audience Advertising Marketing 45

InMobi

DECEMBER 28, 2017

While most advertisers or networks today implement anti-fraud measures as an afterthought, merely reacting to the threat with a goal to minimize impact, the InMobi anti-fraud framework has been built to weed out fraud by disincentivizing fraudsters across the mobile ad lifecycle.

Mobile Ads 52

Mobile Ads Impressions Education Ad network 52

InMobi

MAY 21, 2019

billion mobile connections /endpoints in the world, according to GSMA. Total number of mobile users in the world: More than 39 percent of the world’s population will use a mobile device to go online at some point in 2018. Mobile sites have been more popular than their desktop/laptop counterparts since 2017.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Digital Turbine

JANUARY 16, 2024

In the ever-changing landscape of mobile privacy, Google’s latest move has sent ripples across the entire mobile ad industry. How It Started: GDPR Aftermath Since the GDPR’s rollout in 2018, the scramble to secure user consent on mobile was real.

GDPR 52

GDPR Mobile Ads Audience Advertising 52

Basis

MARCH 22, 2023

Video ads, whether linear TV or digital formats, have long been popular for political marketers. When we began tracking this data in 2018, video already comprised a majority of ad spend – and that was a time when CTV ad opportunities were nascent. Majority share for mobile ads served via programmatic is steady.

Advertising 74

Advertising Impressions CPM Cookies 74

Digital Turbine

SEPTEMBER 28, 2023

Panel discussion with Google, Kolibri Games, LoopMe, and Digital Turbine at Gamescom During Gamescom in Cologne this August, Digital Turbine hosted an intimate event for app developers to connect and discuss current challenges in ad monetization. With the new EEA and UK laws, regulations on the mobile user privacy landscape are changing.

A/B Testing 59

A/B Testing Header Bidding GDPR Mobile Ads 59

Paleo AdTech

DECEMBER 10, 2023

Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft. He credits Drawbridge’s transition from a mobile ad network to a pure-play software company with inspiring his own latest venture outside the ad tech industry. ”

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. networked devices per capita, according to the Cisco Annual Internet Report, 2018-2023. Why do marketers need identity resolution platforms?

Cookies 116

Cookies GDPR Mobile Ads Ad Tech 116

InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. The numbers from our 2018 State of Mobile Video Report back this up.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. Contrast banner ads with video ads.

CPM 52

CPM CPC Advertising Banner 52

InMobi

DECEMBER 11, 2018

For mobile advertisers today - especially those leveraging programmatic media buying and in-app inventory - rising rates of fraud and an overall lack of verifiable viewability for their ads are major concerns. Historically, less than half of all mobile ads are viewable , and mobile ad fraud nearly doubled between 2017 and 2018.

Viewability 52

Viewability Mobile Ads Impressions Advertising 52

InMobi

MARCH 23, 2021

InMobi has been certified for every year since 2018. InMobi has long been committed to fighting mobile ad fraud and championing a clean and open programmatic landscape. Our CAF recertification is just another proof point of our dedication and devotion to clamping down on ad fraud and making programmatic work for everyone.

Mobile Ads 52

Mobile Ads Impressions Advertising Marketing 52

InMobi

MAY 17, 2018

The mobile ad players committed to the Right Way of doing things focus on these three tenets: 1) Transparency It’s hard to trust what you don’t know. Mobile advertising is far more than just point A (advertisers) and point B (apps/websites). Unfortunately, not every mobile ad player out there today agrees.

Advertising 52

Advertising Mobile Ads Ad Tech Ad network 52

InMobi

DECEMBER 13, 2018

Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Mobile Ads 52

Digiday

DECEMBER 11, 2022

Run by Sir Martin Sorrell as a sort of professional revenge on his original holding company creation, WPP, which he quit in 2018 after being accused of misusing company funds, S4 Capital operates under three veins of business according to its balance sheet: content, data and digital media, and technology services. Antoinette Siu.

Media 66

Media Mobile Ads Brand Lift Agency 66

Digiday

DECEMBER 11, 2022

Run by Sir Martin Sorrell as a sort of professional revenge on his original holding company creation, WPP, which he quit in 2018 after being accused of misusing company funds, S4 Capital operates under three veins of business according to its balance sheet: content, data and digital media, and technology services. Antoinette Siu.

Media 66

Media Mobile Ads Brand Lift Agency 66

InMobi

AUGUST 15, 2019

From a global perspective, we discovered the following: Global mobile in-app programmatic budgets grew 141% between 2017 and 2018. Between 2017 and 2018, U.S. China is the second largest in-app programmatic ad market. Between 2017 and 2018, programmatic ad spending in China rose 102%. spending rose 215%.

Click Through Rate 52

Click Through Rate Advertising Banner Mobile Ads 52

InMobi

MARCH 12, 2020

First released in May 2017 - the ads.txt solution for website and mobile web publishers has seen tremendous success,” said Abhay Singhal, CEO of InMobi Marketing Cloud and co-founder of InMobi. Let’s take a look at its effect on the mobile ad tech space over the past 12 months. So far, the signs certainly look promising.

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Inventory Education 52

Digiday

SEPTEMBER 12, 2022

Experts say podcast listeners are a sticky audience, and the content offers more flexible ad formats. That might explain why the podcast advertising spend has grown from $806 million in 2018 globally to $2.6 billion this year, according to research firm WARC. In 2023, it is projected to reach nearly $2.8

Marketing 78

Marketing Audience Media Mobile Ads 78

Digiday

OCTOBER 30, 2022

This mobile ad designed to make it look like you have a speck of dirt on your phone, making you tap on it. link] pic.twitter.com/RnQcItQf5h — Cory Doctorow (@doctorow) January 30, 2018. What about dark patterns in advertising? Dark patterns have been detected in advertising imagery and messaging, too.

Non-Profit 81

Non-Profit Pop-Up Cookies Mobile Ads 81

Paleo AdTech

JANUARY 25, 2022

Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft. He credits Drawbridge’s transition from a mobile ad network to a pure-play software company with inspiring his own latest venture outside the ad tech industry. ”

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. And, throughout the Asia-Pacific region, in-app advertising spending during the second quarter of 2019 was up 33% from the same period in 2018.

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

FEBRUARY 11, 2019

According to mobile measurement company Adjust, mobile ad fraud close to doubled beginning the beginning of 2017 and the first few months of 2018. For some organizations, four out of every five dollars spent on mobile advertising is consumed by fraud. Lack of Transparency. From the perspective of end users (a.k.a.

Advertising 52

Advertising Viewability Mobile Ads Marketing 52

InMobi

FEBRUARY 1, 2022

deep clean their homes monthly , while a similar percentage tidy up daily – in comparison, a 2018 study from 3M found that many Americans were cleaning much less frequently. Yet mobile influences these purchases. With many of us staying at home more frequently, Americans are more likely to be cleaning year-round.

Retail 52

Retail Mobile Ads Audience Marketing 52

InMobi

JANUARY 8, 2018

As the new year begins, marketers are not only reviewing the effectiveness of the campaigns they created in the past year, they are also building their strategies for 2018. With mobile accounting for the second largest spend across ad channels, it is vital to consider the crucial role it can play in a campaign.

Rich Media 52

Rich Media Brand Awareness Mobile Ads Audience 52

InMobi

DECEMBER 4, 2017

While marketers are aware of the threat that ad fraud poses, building an advanced understanding of fraud and PREVENTING it, is quite the road less taken. Building your 2018 Anti-Fraud Strategy Most advertisers or networks today implement anti-fraud measures as an afterthought, merely reacting to the threat with a goal to minimise impact.

Impressions 52

Impressions Mobile Ads Ad network Retail 52

InMobi

SEPTEMBER 28, 2017

This is no sideshow for the sector. ; Solving for relevance of a consumer giving better understanding of context - ideally, the ad should never be an annoyance; The selection of ad creatives by predicting effectiveness, and eventually customer ad creative development directly by the machine.

Machine Learning 52

Machine Learning Mobile Ads Ad Tech Conversion 52

InMobi

OCTOBER 4, 2018

Problem #3: Mobile Ad Fraud As programmatic spending rises, it makes sense that fraudsters follow the money. But, as mobile in-app ad fraud grows to new heights, many advertisers are worried that their budgets are being improperly spent and eaten up by fraud.

Advertising 52

Advertising Mobile Ads Viewability Ad Exchange 52

InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

InMobi

NOVEMBER 20, 2019

In 2018, brewers in the U.S. dropped by almost 1% between 2017 and 2018, and both craft beer and import sales rose well over 3% in that same time period. Americans drink a lot of beer - whether out with friends, watching sports or doing just about anything else. cranked out over 8 billion gallons of beer. beer brands. beer brands.

Audience 52

Audience Food Mobile Ads Ad Exchange 52

InMobi

MAY 29, 2018

Between September 2017 and late February 2018, the percentage of the top 5,000 websites using Ads.txt went from less than 9 percent to 51 percent , according to eMarketer. This helps to ensure that any potential errors that can stem from including various middlemen in the mix - no need to play “Telephone” with mobile ad efforts!

Retargeting 52

Retargeting Machine Learning Audience Mobile Ads 52

InMobi

OCTOBER 17, 2014

of all retail sales in the US in 2014 will come from mobile devices. Mobile commerce will account for a substantial share of total UK retail e-commerce in the coming years—27.0% this year, almost one-third by 2015 , and near 40% by 2018. Finally, the best brands will continue to invest in mobile because it guarantees ROI.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. billion) in 2015.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

InMobi

DECEMBER 20, 2018

While machine learning systems have been all the rage already in 2018, we believe machine learning algorithms will become an even bigger trend with mobile in-app advertiser campaigns in 2019. Note: This is the fifth post in our series on top trends for 2019.

Machine Learning 52

Machine Learning Advertising Header Bidding Audience 52

InMobi

JANUARY 5, 2015

It enables creative expression without the need for complex formats like touchable or shakeable mobile ads. With Video ads, brands will convey the traits they want to be associated with, explain their offerings, and drive greater engagement. Opportunities in developed markets will continue to rise with increasing adoption.

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52