InMobi

OCTOBER 9, 2018

An ad network connects advertisers and their partners with publishers and their partners, ensuring that lots of brands can reach their target audience across lots of apps, and that apps have lots of advertisers clamoring to reach their users. What happens to make sure the right mobile ads appears at the right time and for the right person?

Advertising 52

Advertising Ad network Ad Ops Banner 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

InMobi

APRIL 1, 2019

There are now more than two million mobile apps in both the iOS App Store and the Google Play Store, and that number keeps growing to new heights every year. In the first three months of 2018, over 6,100 mobile apps became available to Android device owners every day. What can app marketers do to succeed today?

Marketing 52

Marketing Retargeting Banner Audience 52

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. This represents a growth of 3.6 to reach $165.84

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. In-app mobile ad spend is growing; around 25% of all digital media budgets are now going towards apps , according to a recent survey commissioned by Forrester.

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

Single Grain

JUNE 5, 2023

User Guiding ) Mobile wallets accounted for 50% of worldwide e-commerce transactions. Forbes ) The online cart abandonment rate on mobile is 84% and 72% on desktop. Live Your Message ) 68% of marketers say video marketing gives them a better ROI than Google Ads. Statista ) The average audio ad spending per user is 7.59

Advertising 52

Advertising Finance CPC Brand Awareness 52

Clearcode

APRIL 26, 2022

To put that into perspective, the current click-through rate for banner ads is between.02 In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. that acquired the ad exchange RightMedia.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

InMobi

APRIL 12, 2019

By serving as a pre-ordained list, app-ads.txt specifies precisely who is allowed to buy and place ads on your app, helping to keep nefarious activity at bay. 6) What Ad Formats Do They Support? A mobile ad auction, however, ideally functions just like one on eBay or at Sotheby’s.

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? The answer is clear: Advertisers love video ads. Publishers love video ads.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

Clearcode

JANUARY 22, 2023

One of the main features of the cookie law was that websites had to display a banner to inform its visitors that they would create a cookie during the visitor’s session on the website. 2006: Popular ad-blocking software, Adblock Plus, launches. 2018: The EU’s GDPR goes into force on May 25, 2018.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90