Digital Turbine
SEPTEMBER 28, 2023
Learn how header bidding is similar to restaurant service, what stops brands from buying your mobile app users, and why adapting, diversifying, and testing are the main focus areas that should be on every developer’s radar. Since the beginning of the GDPR era, the publisher’s credo was “the later you move, the less you lose.”
Adtelligent
JULY 1, 2020
Privacy regulations like GDPR and CCPA drive the decision to get rid of third-party cookies. Moreover, according to eMarketer, spending on identity solutions among US marketers will grow from $900 million in 2018 to $2.6 All these and other changes will lead to challenges in the audience identifying and in traffic monetization.
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Automatad Inc.
FEBRUARY 22, 2022
Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Canadian Marketing Association Highlights the Negative Impact of GDPR.
Automatad Inc.
JANUARY 17, 2022
An unsealed lawsuit against Google reveals how it manipulated ad auction prices through its Global Bernanke program and its collusion with Facebook to hurt header bidding. Google Analytics might be violating the GDPR according to the Austrian DSB. Does Google Analytics Violate GDPR? violate the GDPR. tech giant.
InMobi
DECEMBER 17, 2018
Our first post was on transparency , the second predictions post focused on OTT and our third post talked about in-app header bidding. For example, AT&T’s 2018 acquisition of AppNexus (and newly created advertising branch Xandr) shows how it is moving beyond traditional telco offerings.
InMobi
APRIL 23, 2019
In 2018, people spent over $71 billion on apps , and downloaded apps 113 billion times worldwide. According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months. The mobile app economy has never been hotter.
Digiday
JULY 17, 2022
Similarly, Google has been accused of attempting to thwart the rise of header bidding, an industry-wide effort to counter the dominance Google’s AdX enjoys over publisher inventory via way of the ubiquity of its publisher-side ad server, an offering popularly known as DoubleClick for Publishers, or DFP.
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