2018 Data Management Platform GDPR Header Bidding 
Adtelligent
JULY 1, 2020
Data management platforms will need to find other ways to create identity linkages. Privacy regulations like GDPR and CCPA drive the decision to get rid of third-party cookies. Moreover, according to eMarketer, spending on identity solutions among US marketers will grow from $900 million in 2018 to $2.6
Clearcode
APRIL 26, 2022
DoubleClick’s products are still part of Google’s AdTech stack, but they underwent a rebranding process in 2018 that saw Google drop the DoubleClick name. In 2016, the European Union adopted its General Data Protection regulation. The regulation was then enforced 2 years later on May 25, 2018.
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