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Professor Prebid Header bidding tool: Gamechanger or Flop?

Monetize More

Header bidding is all the rage in the publishing world right now. Prebid has come out with a new header bidding prebid extension for Chrome that is supposed to make things easier for publishers. Publishers can easily control and manage multiple bidding scenarios via Prebid.js by leveraging Professor Prebid.

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Ferramenta Professor Prebid para Header Bidding: divisor de águas ou fracasso?

Monetize More

Neste momento, o header bidding está em alta no mundo editorial. A Prebid lançou uma nova extensão de header bidding para o Chrome, que promete facilitar a vida dos editores. Enquanto isso, se você estiver enfrentando problemas com o header bidding do seu site, certifique-se de baixar o PubGuru Ad Inspector (PGAI).

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Mistakes to Avoid in Programmatic Selling?

Relevant-Digital

Programmatic advertising began shaping up in the mid-2000s with the emergence of real-time bidding (RTB) technology. Over the past 15+ years, we've witnessed significant innovations and transformative shifts, including header bidding, the implementation of GDPR, and the rise of AI in the industry.

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A simple guide to prebid timeouts

YieldBird

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy regulations like GDPR and CCPA. An exciting aspect of Header Bidding auctions is that the actual wait time may not always reach the maximum set, such as 2500 ms.

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Unlocking Non-Consent Traffic Revenue: Monetize Efficiently with Prebid Stack

YieldBird

In the dynamic programmatic advertising environment, publishers are struggling with the challenge of maximizing ad revenue while complying with privacy regulations like GDPR and CCPA. These regulations have heightened user awareness and control over their personal data, leading to a significant impact on programmatic advertising models.

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Weekly Roundup: IAB’s TCF GDPR Non-Compliance, Google’s FLEDGE, Header Bidding Adoption Rate

Automatad Inc.

Concerning TCF and GDPR compliance, the Belgian DPA has found IAB Europe to be non-compliant with various provisions of Europe’s privacy regulation and levied the trade body with a fine of €250,000 and multiple sanctions. IAB’s TCF and GDPR Compliance. They cited that TCF fails to comply with various provisions of the GDPR.

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What To Expect from InMobi Exchange in 2020: InMobi Exchange CAB Next Steps

InMobi

New laws and privacy initiatives like GDPR and CCPA are making everyone think twice both about their own data collection methods and how they’re sharing data, if at all. 3) Standardizing Header Bidding for DSPs On the publisher side, in-app header bidding is slowly becoming the norm.