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The journey from journalism to SEO marketing expert

Martech

Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. And it’s only when I landed in Canada as an immigrant in 2017 that I saw an opportunity to transition to marketing. I saw an opportunity in terms of filling a void in terms of the SEO talent.

SEO 120
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Audio SEO: The Complete Guide to Ranking Your Podcast Successfully

Single Grain

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. In this article, I will discuss what audio SEO is and explain the types of podcast carousels that Google uses. TABLE OF CONTENTS: ↓ What Is Audio SEO? What Is Audio SEO?

SEO 98
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Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

Previsible, an SEO consultancy, announced that traditional Google search has basically plateaued and has begun to have its search dominance degraded. As powerful as AI can be, its dominance may undermine critical thinking and strategic skills. People are using AI-assisted search because it has become more capable and accessible.

Marketing 131
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If your B2B content is failing, it’s time to get real

Martech

Why more content is no longer the answer Back in the old days of B2B marketing (circa 2017 or so), social media algorithms rewarded more volumes of content and posts by showing them to larger and larger audiences.

Audience 132
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MarkeTeam.ai—Your Marketing Team’s Artificial Ad Ops Co-Workers 

Ad Monsters

In 2017, she launched an agency to help mid-market brands. Take their SEO agent, Jane, for example. uses AI agents trained to excel in social media, SEO, influencer marketing and more. So, when digital technology emerged, it felt like disruption rather than progress. Over time, that grew into a closed-loop learning system.

Ad Ops 55
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10 Most Important Google Ranking Factors (& How to Optimize for Them!)

Single Grain

To achieve this, you need to master the SEO game and cater to each of Google’s ranking factors to understand what works and what doesn’t. TABLE OF CONTENTS: ↓ Technical SEO Ranking Factors. On-Page SEO Ranking Factors. Off-Page SEO Ranking Factors. Let’s start with optimizing technical SEO. Website Speed.

SEO 105
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Semrush Acquires Leading Marketing Education Company Traffic Think Tank to Bolster Semrush Academy Offering

Martech Series

Traffic Think Tank was started by a small group of marketing experts in 2017 who were searching for like-minded marketers facing similar challenges. “Enhancing your brand’s online visibility has never been more important, and we are simply delighted to bring TTT and its incredible content and culture to Semrush.”