InMobi

MAY 16, 2017

In this edition of the InMobi Event Diary, we are looking at the highlights and developments from MAU Vegas 2017, an event organized by Grow.co InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe.

A/B Testing 52

A/B Testing Non-Profit Conversion Rate Retargeting 52

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. This is a big problem in the app ecosystem.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

InMobi

OCTOBER 6, 2017

While last time, we discussed what the marketers think about themselves, their teams, and the key issue in marketing and in-app advertising; this time around, we will focus on user acquisition trends. 22% of respondents use CPA model as it offers advertisers more opportunities to increase their revenues while minimizing expenses.

CPA 52

CPA Marketing Ad network Video Ads 52

Single Grain

JULY 31, 2019

With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. 23% of U.S.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Martech Series

FEBRUARY 2, 2023

By using SeenThis’ adaptive streaming solution, LATAM Airlines reduced CPU across all key markets by as much as 83% — while also using less data, saving energy, and avoiding unnecessary CO2 emissions stemming from digital advertising. Our technology loads instantly and minimises unnecessary data transfer.

Banner 98

Banner Video Ads CPM ROI 98

Brid.tv

FEBRUARY 9, 2023

With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. Table of Contents [ hide ] What Is Video Ad Monetization? FAQ What Is Video Ad Monetization? FAQ What Is Video Ad Monetization?

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

InMobi

JULY 10, 2018

In our State of Mobile Video Advertising 2018 Report , we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. Increasingly, shorter video ads are the best option for advertisers.

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52

InMobi

DECEMBER 24, 2014

Video will become the largest driver of global mobile traffic by 2017. Nearly 40% of YouTube video views are on mobile. Propelled by large screen smartphones and fast data connections, video mobile consumption has increased dramatically in recent times. Marketers will spend over $1.4 billion) and 2018 ($12.71

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

InMobi

MAY 21, 2019

To help, here are 52 in-app advertising statistics you definitely need to know. Mobile sites have been more popular than their desktop/laptop counterparts since 2017. Statistics on Mobile In-App Advertising Total mobile ad spending in 2018: This year, advertising revenue is expected to be more than $70 billion in the U.S

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Single Grain

AUGUST 13, 2019

Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017. Who Should Advertise on Amazon? Authors and booksellers also benefit greatly from Amazon advertising because of framing. Dive Deeper: Beginner’s Guide to Amazon PPC Ad Campaigns.

Video Ads 110

Video Ads Conversion CPC Banner 110

InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

InMobi

JUNE 19, 2017

Riding the videowave for user acquisition Video ad spend is growing exponentially and is undoubtedly a must for acquiring high-quality users. Game developers should especially leverage rewarded video and consider building mobile-first, vertical videos for maximizing conversions.

Video Ads 52

Video Ads Audience Conversion Marketing 52

VideoWeek

OCTOBER 21, 2022

” Snap Q3 Results Signal Further Advertising Pullback. Snap saw further slowdown in its Q3 earnings, signalling continued advertising pullback from Snapchat. We are finding that our advertising partners across many industries are decreasing their marketing budgets.” Uber Opens Ad Division with Focus on Video Ads.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. 1) Because It’s Effective In short, video ads work.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Why Include Video Content in Your Mobile Advertising and Marketing Strategy? In Q1 2019, the average CTR for a video ad in the U.S. Then this guide is for you.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

illumin

JANUARY 30, 2019

Utilizing digital formats prior to the big event and continuing them after the Super Bowl can generate a much better ROI than relying on the 30 second (or some variation of) TV ad. While this event still garners massive reach (generating lots of awareness), digital advertising offers a different form of reach. The NRF reported that 8.6

Advertising 61

Advertising Rich Media ROI Food 61

InMobi

AUGUST 23, 2018

As mobile video advertising becomes increasingly popular, it’s important that advertisers and publishers are using the best advertising metrics to properly gauge the success of their ad campaign and ad formats. close to half of all video ad inventory is fullscreen now. In the U.S. In the U.S.

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. As for Microsoft, they've been testing AI-powered recommendations in their Advertising Editor. Trend #3: Video Ads and PPC. The Ultimate Guide to Video Marketing.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

InMobi

MAY 17, 2018

In-app advertising is at a crossroads. Ad fraud is reportedly at a record high. Brands are worried about their ads appearing next to objectionable or sensitive content. The mobile ad players committed to the Right Way of doing things focus on these three tenets: 1) Transparency It’s hard to trust what you don’t know.

Advertising 52

Advertising Mobile Ads Ad Tech Ad network 52

Single Grain

DECEMBER 24, 2019

Another part of that strategy should be paying for advertising on the platform. Here’s what’s projected for 2020 and beyond : Amazon recently released a bunch of new products and tools for advertisers, along with more places to advertise. Dive Deeper: How to Improve Your Amazon Ads to Increase Sales. And that’s powerful.

CPC 90

CPC Shipping Video Ads Retargeting 90

InMobi

DECEMBER 12, 2019

Throughout the Australia-New Zealand (ANZ) region, brands are devoting more dollars to both programmatic and mobile in-app advertising channels. billion Australian digital ad market is now devoted to in-app channels and conducted programmatically. In fact, a significant percentage of the $8.8 and VAST 4.2,

Viewability 52

Viewability Fill rate Advertising Video Ads 52

InMobi

AUGUST 12, 2018

Going beyond conventional mobile advertising, this partnership is a step in redefining content monetization through deep brand integrations and other ad formats for on-demand video platforms. Are OTT Ads Just TV-like Video Ads on Mobile? Hence, advertising remains an integral part of the monetization.

Advertising 52

Advertising A/B Testing Entertainment Video Ads 52

MobileAds

JANUARY 20, 2021

Consequently, mobile advertising is significant for brands and advertisers (when it is done right). So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? There’s no such thing as a universal ad format. In-App video advertising has been steadily gaining traction.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit Video Ads TikTok has invited brands to request video submissions from creators.

Video Ads 52

Video Ads Marketing Ad Tech Header Bidding 52

InMobi

JANUARY 4, 2017

This yearbook captures 2016’s key mobile advertising developments, changes in the industry and highlights how these changes will shape the coming year. Additionally, marketers around the world allocated 24% of their digital ad spend to mobile video [1] , confirming that ad dollars follow user behaviour.

Retargeting 52

Retargeting Video Ads Conversion Advertising 52

Basis

NOVEMBER 18, 2022

With more and more people consuming content via CTV each year, it’s no surprise that ad spend has exploded in kind. As marketers strive to make the most of the connected TV advertising opportunity, it’s likely they’ll encounter an overwhelming amount of information and recommendations. In 2017, US CTV ad spend was just $2.8

Video Ads 72

Video Ads Advertising Marketing 72

VideoWeek

JUNE 5, 2025

While the Microsoft-owned network started allowing users to upload video back in 2017, its launch of a new short-form video feed last year signalled a full-on embrace of TikTok-style content. And this week, the company has announced several new updates on the video advertising front. Miller, and Gary Vaynerchuk.

Impressions 52

Impressions Video Ads Advertising Audience 52

InMobi

MAY 12, 2016

Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. According to eMarketer , spending on programmatic video will account for 65% of the total U.S.

Demand Side Platform 52

Demand Side Platform Rich Media Viewability Mobile Ads 52

InMobi

JULY 2, 2019

Guest Post Introduction In-app advertising is a powerful method of both reaching new audiences and improving the performance of the ads you run inside your apps. Here are four tactics you can employ to maximize the potential of your in-app advertising strategy. This can also be an ideal time show video ads.

Advertising 52

Advertising Banner Video Ads Audience 52

InMobi

APRIL 8, 2019

Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. Of course, in the realm of mobile advertising, IVT designed to look like human activity is a major problem.

Mobile Ads 52

Mobile Ads Banner Video Ads Brand Awareness 52

InMobi

SEPTEMBER 5, 2017

Yet in 2017, the tables have turned. This is why media planners are buying up mobile video advertising, especially in-app. brand advertisers increased their mobile video advertising spends by 56%. brand advertisers increased their mobile video advertising spends by 56%. Today, U.S.

Viewability 52

Viewability Media Video Ads Rich Media 52

Karola Karlson

JANUARY 5, 2021

The Instagram Story ad size is 1080 x 1920 pixels. However, there is more to know about Instagram ad specs and size. Looking for Facebook ad specs? Read about Facebook ad size and specs in 2021. When advertising on Instagram, you’ll have an option to use more than one ad type. How to set up each ad type?

Video Ads 52

Video Ads Advertising Media ROI 52

Smart-Hub

OCTOBER 5, 2022

makes the top advertising formats even more attractive. When our partners migrated from SmartHub v1 to SmartHub v2 (April-July 2022), their average ad revenue growth was 102.65%, and their average daily revenue growth was 98.45%. marketers consider CTV advertising a must-buy format for the near future. 76% of U.S. 76% of U.S.

Banner 40

Banner Advertising Video Ads Rich Media 40

Lemonads

FEBRUARY 2, 2021

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? So, we understand the importance of finding the best mobile ads network.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

InMobi

JANUARY 17, 2019

If you’re looking to embrace programmatic media buying in 2019 but don’t know where to begin, then consider these examples of programmatic advertising to see how others have approached real-time bidding and automated advertising campaigns. Increasingly, in-app digital advertising is going programmatic.

Advertising 40

Advertising Header Bidding Demand Side Platform Display Advertising 40

Digiday

MARCH 22, 2023

Chips Ahoy is all but waving bon voyage to its linear television advertising budget. As the 60-year-old, Mondelēz-owned brand looks to better target Gen Z consumers over the last two years, ad spend has shifted almost entirely away from TV spend to social and digital. “We expected to account for 57% of video ad spend.

Cookies 69

Cookies ROI Media Video Ads 69

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e. Here’s what the data reveals.

Viewability 52

Viewability Mobile Ads Banner Impressions 52