Paleo AdTech

APRIL 5, 2022

He launched the company in 2015 after three years as GM of the Global Marketplace Development team at Google, which acquired his previous company, the pioneering supply-side platform (SSP) AdMeld, for a reported $400 million in 2011. He continues to lead the company.

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Martech

JUNE 26, 2024

It was founded in 2015 and is rather effective.” ” Among specific methods of fraud prevention are the use of artificial intelligence and fraud detection algorithms and ad verification partnerships. .” “You’re not just doing the ads, you’re also doing ad fraud detection.

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Paleo AdTech

MAY 11, 2021

And then he discovered pop-unders — a short-lived but high-impact ad unit that was richly interactive and (in time) richly overused. Then came browser pop-blockers and the refashioning of Undertone into a premium ad network with about 300 employees when it was sold to Perion in 2015.

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InMobi

NOVEMBER 1, 2015

All You Need to Know About G-STAR 2015 Once again, it’s that time of the year when excitement is in the air as we approach G-STAR, South Korea’s largest gaming trade show. Hold that thought if you think the B2B section sounds less exciting. based analytics platform, it surely is a walk down the lane of a miniaturized global village.

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Paleo AdTech

FEBRUARY 15, 2021

It’s quite simple, really: a passion project by a couple of people who work at a big software company and come from the world of ad agencies, creatives and dreamers. The topic: the history of advertising technology from 1995 to 2015 — aka the glory years. and ad networks and the birth of RTB and so on.

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Paleo AdTech

DECEMBER 10, 2023

The original idea was simply to automate the manual process of buying and selling inventory on ad networks. Urschel and Green found some success with their auction model for ad networks in the U.K., a smaller market, and eventually signed up 39 ad networks as members of its ad network-only exchange, charging a flat fee.

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Paleo AdTech

JANUARY 18, 2022

The original idea was simply to automate the manual process of buying and selling inventory on ad networks. Urschel and Green found some success with their auction model for ad networks in the U.K., a smaller market, and eventually signed up 39 ad networks as members of its ad network-only exchange, charging a flat fee.

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? According to the statistics cited by Business of Apps, between April 2015 and June 2016, average CPC for ad campaigns aiming to drive app installs peaked at around $0.45 The answer isn’t always clear cut.

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InMobi

JUNE 25, 2018

In comparing that time span, video ad inventory in the U.S. This means advertisers know their video ads will be just as immersive and visually memorable on mobile as they would be on a television set. In 2015, the vast majority of smartphones shipped worldwide had displays under five inches. increased 414 percent.

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InMobi

APRIL 6, 2015

InMobi research on the marketer perceptions of mobile native advertising in 2015 revealed what we had suspected all along - advertisers, along with publishers and ad platforms, are divided on the definition of mobile native. Is it custom content that suits editorial content? Possibly, user-generated content?

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Smart-Hub

MARCH 8, 2022

Its waterfall mechanism defines what buyers bid on impression first (ad networks, direct advertisers, etc). Prebid was introduced in 2015, but to this day it is the most popular header-budding “container” or “wrapper” used by ad tech players around the world.

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Ad Monsters

MARCH 21, 2023

” And so, we launched six websites in June 2015. Initially, the idea was that this would be a bonus for people who write for Food Fanatic because we couldn’t pay them a ton for their content but making a little mini ad network made us stronger together.

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Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

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SODP

MAY 25, 2020

Since then, native advertising approaches have changed a lot – now, advertisers and publishers are able to trade ad space programmatically, native ads are being served on social media, and, what’s most important, native ads should be clearly labeled for ethical reasons, according to the FTC guidelines published in 2015. .

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Lemonads

AUGUST 10, 2020

AdNow ads are available for several devices with various screen sizes such as mobile, tablet and also desktop. In December 2015, AdNow first launched cooperation with webmasters, and the publishers' platform became available for everyone willing to use it. Take a look at their audience profile! Let’s see AdNow pros!

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Native Advertising Advertising Non-Profit CPC 52

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. It is also a form of dynamic allocation for third-party ad networks.

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Header Bidding Ad Server Impressions Ad Inventory 52

Ad Beat

JANUARY 1, 2020

The most popular mobile ad networks come with self-service portals that are designed to drive test campaigns. Google is the main player when it comes to mobile display ads. Here, the restaurant is running a contextually targeted ad, that’s possibly geo-fenced within a 2 km radius of the business bay with all the offices.

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Mobile Ads Click Through Rate CPM Real Estate 52

Monetize More

JANUARY 2, 2023

All the apps that you use on a daily basis would not be relevant without in-app advertising and ad networks. With the benefit to avoid paying up-front, apps using in-app advertising are able to successfully attract a decent to large enough user base and collect all the user data they need for detailed ad targeting.

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Ad Beat

OCTOBER 30, 2019

trillion, according to a 2015 Nilsen report. . Life Takes Visa reinforces our brand promise to deliver innovative products and services that can be used anytime, anywhere and that empower Visa cardholders to experience life and business their way and on their terms,” she added.

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Finance Marketing Conversion Electronics 40

Ad Monsters

FEBRUARY 18, 2025

Consider the cautionary tale of ad network Rocket Fuel. Today, it’s a name few remember, but the industry once hailed it as a groundbreaking ad tech company for its early investment in artificial intelligence and automation.

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Ad Monsters

JANUARY 26, 2023

While ad fraud is not the core focus of Confiant’s business, they work to weed out threat actors who use the programmatic process and ad networks for malicious purposes. Cookie stuffing is ad fraud where a malicious campaign triggers arbitrary numbers of invalid ad conversions by generating fake clicks.

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Ad Beat

SEPTEMBER 4, 2019

Let’s take a quick peek into their previous and ongoing ad campaigns to understand how exactly they plan to stand out in the competitive landscape. Overall, the campaign was able to deliver engaging, likable, and most importantly, informative ads across several channels (including the NYC subway!)

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Paleo AdTech

APRIL 19, 2022

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions.

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Paleo AdTech

DECEMBER 10, 2023

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions.

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Ad network Agency Ad Server Ad Tech 52