Paleo AdTech
DECEMBER 10, 2023
Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. Andrew was VP of Strategy at Casale Media from 2001-15.
Paleo AdTech
MARCH 8, 2022
Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. Andrew was VP of Strategy at Casale Media from 2001-15.
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Paleo AdTech
DECEMBER 10, 2023
The original idea was simply to automate the manual process of buying and selling inventory on ad networks. Urschel and Green found some success with their auction model for ad networks in the U.K., a smaller market, and eventually signed up 39 ad networks as members of its ad network-only exchange, charging a flat fee.
Paleo AdTech
FEBRUARY 15, 2021
It’s quite simple, really: a passion project by a couple of people who work at a big software company and come from the world of ad agencies, creatives and dreamers. The topic: the history of advertising technology from 1995 to 2015 — aka the glory years. and ad networks and the birth of RTB and so on.
Paleo AdTech
JANUARY 18, 2022
The original idea was simply to automate the manual process of buying and selling inventory on ad networks. Urschel and Green found some success with their auction model for ad networks in the U.K., a smaller market, and eventually signed up 39 ad networks as members of its ad network-only exchange, charging a flat fee.
Monetize More
OCTOBER 18, 2022
With video, you can tap into an additional source of income, more advertiser demand, and provide users with ads in a format they engage with. Let’s take a look at some of the best video ad networks for 2022. Best Video Ad Formats Publishers need to try out ASAP! Best video ad networks for 2022.
Smart-Hub
MARCH 8, 2022
Its waterfall mechanism defines what buyers bid on impression first (ad networks, direct advertisers, etc). The server-side header bidding is implemented on servers in order to remove the potential problems with latency on the publisher’s side. How Prebid Server is configured?
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